ImpreMedia Mobile Programs and Capabilities

Agenda Market Background / Introduction impreAlertas – SMS Subscriptions impreRewards – Mobile Coupons Mobile Offering Suite Current Programs Coming Soon Appendix: impreAlertas Capabilities

Market Background / Introduction

impreAlertas – SMS Subscriptions

impreRewards – Mobile Coupons

Mobile Offering Suite

Market Background How big is Mobile? Over 4 billion people worldwide carry mobile phones.** Mobile phone subscription in the US recently reached 269 million or a 88% penetration. (CTIA 2008). Today, 97% of all phones are SMS* capable, 32% are MMS** capable, and 4% of all phones today are video capable. The coveted youth market is an early adopter of mobile services. 18-34 age group spend over 15% of their income on mobile content and services. eMarketer says the mobile segment will attract $6.5 billion in ad revenues by 2012 (2.7 billion in 2008***). 58% advertisers will devote up to 15% of their total ad budget in mobile marketing within the next five years, and 32% said this would happen by 2009.**** *SMS – Short Message Service, **MMS – Multimedia Messaging Service, **International Telecommunications Union (ITU) 2008. ***Gartner 2008. ****Vanson Bourne 2007.

How big is Mobile?

Over 4 billion people worldwide carry mobile phones.**

Mobile phone subscription in the US recently reached 269 million or a 88% penetration. (CTIA 2008).

Today, 97% of all phones are SMS* capable, 32% are MMS** capable, and 4% of all phones today are video capable.

The coveted youth market is an early adopter of mobile services. 18-34 age group spend over 15% of their income on mobile content and services.

eMarketer says the mobile segment will attract $6.5 billion in ad revenues by 2012 (2.7 billion in 2008***).

58% advertisers will devote up to 15% of their total ad budget in mobile marketing within the next five years, and 32% said this would happen by 2009.****

Market Background Hispanics outrank their US counterparts in mobile use 71% to 49%.

Market Background

Introduction “ With mobile, impreMedia is positioning its product offering at the cutting edge of technology and marketing innovation.” Scarborough Research - Study: impreMedia Custom Database 2008 Release 1 (12 Months only) Release: Total Weight (February 2007 - March 2008) Mobile brings traditional media to a new light !

impreAlertas – SMS Subscriptions Market Background/Introduction impreAlertas – SMS Subscriptions impreRewards – Mobile Coupons Current Programs Mobile Offering Suite Coming Soon Appendix: impreAlertas Capabilities

Market Background/Introduction

impreAlertas – SMS Subscriptions

impreRewards – Mobile Coupons

Mobile Offering Suite

ImpreAlertas – SMS Mobile Alerts User interacts with advertisement in a personal way. Over 8,000 Active Unique Subscribers. + 500,000 Available Impressions Per Month. Avail. Categories ALERTA ENTRE DEPORTES FUTMEX NOTILA NYALDIA DOMINICANOS PIPIL MEXALDIA VOTO ImpreMedia Content Deployment Mobile Alerts are an action-oriented opportunity for advertisers to reach consumers’ pockets on street days and establish continuous dialogue. User sees newspaper or online ad and signs up to receive alerts.

Over 8,000 Active Unique Subscribers.

+ 500,000 Available Impressions Per Month.

Avail. Categories

ALERTA

ENTRE

DEPORTES

FUTMEX

NOTILA

NYALDIA

DOMINICANOS

PIPIL

MEXALDIA

VOTO

impreAlertas – Case Study Client 1-800-FLOWERS Background Advertiser looking to boost sales by acquiring new users through reaching impreMedia’s mobile audience. Objectives Increase share-of-mind in Hispanic mobile audience. Own Hispanic inventory. Receive qualified leads to purchase flowers. From: FUTMEX Campaign SMS teaser ad campaign targeting Hispanics subscribers. Ads targeting Hispanics offering a $10 coupon. Interactive response message with reply with additional information with click-to-call. The initial call to action was to prompt user to make an international call. Results Unique User Response Rate: 1.88%. VOTO Palin colapsa en las encuestas el dia de su unico debate. * Sorprendela con flores, Responde ROSAS Envie flores demuestrele su carino con 1800FLOWERS en Espanol. Ahorre $10 hoy usando la clave DIEZ. Llame ahora 1-800-356-9377

Client

1-800-FLOWERS

Background

Advertiser looking to boost sales by acquiring new users through reaching impreMedia’s mobile audience.

Objectives

Increase share-of-mind in Hispanic mobile audience.

Own Hispanic inventory.

Receive qualified leads to purchase flowers.

Campaign

SMS teaser ad campaign targeting Hispanics subscribers.

Ads targeting Hispanics offering a $10 coupon.

Interactive response message with reply with additional information with click-to-call.

The initial call to action was to prompt user to make an international call.

Results

Unique User Response Rate: 1.88%.

impreRewards - Mobile Coupons Market Background/Introduction ImpreRewards – Mobile Coupons Current Programs impreAlertas – SMS Subscriptions Mobile Offering Suite Coming Soon Appendix: impreAlertas Capabilities

Market Background/Introduction

ImpreRewards – Mobile Coupons

impreAlertas – SMS Subscriptions

Mobile Offering Suite

impreRewards - Mobile Coupons New Mobile Product! ImpreRewards is a full service solution for Spanish mobile promotions, mobile marketing, mobile redemption, user-controlled functionality and full ROI reporting suite to monitor all site activity. Users create a list of their favorite brands and receive mobile discounts from each. Users edit their preferences at any time via the Web-based account management area. ImpreRewards sends the users text message discounts and offers from their selected list of favorites. Advertisers build a 100% targeted, double opt-in lists for future re-marketing.

New Mobile Product!

ImpreRewards is a full service solution for Spanish mobile promotions, mobile marketing, mobile redemption, user-controlled functionality and full ROI reporting suite to monitor all site activity.

Users create a list of their favorite brands and receive mobile discounts from each.

Users edit their preferences at any time via the Web-based account management area.

ImpreRewards sends the users text message discounts and offers from their selected list of favorites.

Advertisers build a 100% targeted, double opt-in lists for future re-marketing.

Upcoming Market Background/Introduction Current Programs impreAlertas – SMS Subscriptions impreRewards – Mobile Coupons Mobile Offering Suite Appendix: impreAlertas Capabilities Coming Soon

Market Background/Introduction

impreAlertas – SMS Subscriptions

impreRewards – Mobile Coupons

Mobile Offering Suite

Mobile Offering Suite Premium Mobile Campaigns. Database Build & Management. Mobile Alerts (SMS). Coupons (Standalone or impreRewards). Mobile Contests / Sweepstakes. Landing Pages / Microsites. User information Capture. Live Event Marketing: Text 2 Screen. And more… Mobile Menu IMD can now act as its own Mobile Agency by providing advertisers with a cutting edge mobile platform together with the right market knowledge and reach to communicate with Hispanics anywhere in the US.

Premium Mobile Campaigns.

Database Build & Management.

Mobile Alerts (SMS).

Coupons (Standalone or impreRewards).

Mobile Contests / Sweepstakes.

Landing Pages / Microsites.

User information Capture.

Live Event Marketing: Text 2 Screen.

And more…

Upcoming Market Background/Introduction Coming Soon Current Programs impreAlertas – SMS Subscriptions impreRewards – Mobile Coupons Mobile Offering Suite Appendix: impreAlertas Capabilities

Market Background/Introduction

impreAlertas – SMS Subscriptions

impreRewards – Mobile Coupons

Mobile Offering Suite

IMD will soon be offering its award winning publications in Mobile form to our readers. WAP – Mobile Web All Properties to be launched Q2-Q3, including impre.com. WAP will create new advertising inventory. Mobile Web is the next step in the evolution of digital content. COMING SOON!

Thank You! ¡ Gracias!

Appendix Market Background/Introduction Current Programs impreAlertas – SMS Subscriptions impreRewards – Mobile Coupons Appendix: impreAlertas Capabilities Mobile Offering Suite Coming Soon

Market Background/Introduction

impreAlertas – SMS Subscriptions

impreRewards – Mobile Coupons

Mobile Offering Suite

What you can do: prompt a phone call Print to Mobile From: 44636 Dell Inc. (DELL) Last:20.04 -0.39(1.91%) Hi:20.30 Lo:19.90 V:32,597,956 * 20min delay *Is Your Family Safe at Home? Reply Y or No After learning about Dell’s day in the market, Joe’s interest is peaked by a question about his family and replies No…. From: 44636 Protect your family with a $49 Home Security System from Brinks. Free appt w/a security expert: Call 1- 888-555-1212 For more see: http;//m.brinks.com Joe calls the number to schedule! At the airport, Joe sees the stock quote bug in USA Today. He texts ‘Dell’ to 44636

What you can do: show your mobile video From: 44636 Use rich media to engage higher-end handset users. From: 44636 NFL NE:38 NYG:35 F 12/29 *Our Planet. Our progress. Reply LANDROVER From: 44636 A bold evolution of Land Rover design, new technologies that deliver C02 emissions. See now. www.m.landroverlrx.com user replies LANDROVER Watch video of the Land Rover LRX right here user clicks WAP URL & is sent a MMS to view video User clicks the link to watch the video

What you can do: offer a menu of actions Menu Indiana Jones is in Theaters 5/22! Reply 1. Movie Synopsis 2. M.Indiana.com 3. Showtimes 4. See trailer Indy is back and chasing down new adventures. Shia LeBeouf plays a young Indy. Love interest is played by the lovely Cate Blanchett.. In theaters 5/22! Adventures Cast Downloads Games Indy is back! Click below to see the trailer… *Indiana Jones is back! Reply Y for more

What you can do: collect users and talk to them Brand Engage: Leverage existing content or create custom content to enlist your own pool of users to talk to. Evite,com Engagement Party Host: Sarah and Vic Sun Feb 3 @ 2PM Our House 1787 Union St, San Francisco *Want the latest MLB news? Reply CHEVY User receives message, previously opted-in to, and replies “CHEVY” to ad… From:44636 User receives branded confirmation SMS…choose from existing impreAlertas services or create new content. Thank you! You will now receive breaking MLB news brought to you by Chevy. Std rates. Reply STOP 2 cancel. From:44636 From:44636 MLB News Alert Barry Bond to officially retire. Will announce in press conference today. *Join the Chevy Street Team this Summer! Reply FUN All new alerts will be branded as CHEVY . CHEVY will own these users for the duration of the period.

Tune-In Alert Execution MLB News 1)Red Sox to auction buried Ortiz 'curse' jersey ESPN.com - MLB *New Episodes of Rescue Me reply 1. New Episodes of Rescue Me starting this fall. To receive an alert before the episode reply 1 User gets details and replies to opt-in for alert Tune-in Alert: You will begin receiving alerts prior to Rescue Me season premier with time and event. Reply STOP anytime to cancel Rescue ME Tune-in tonight for Season Premier! 8PM EST on FX Go to www.impre.net/xx for more info. Confirmation message that user is opted-in* Tune-in alert that is sent to user to watch events (can drive to WAP site from here). User sees ad and replies for more info *Users who text keyword to 44636 from other media receive this message first.

What you can do: Mobile+ In Action Chevy has the best warranty of any full line in America. Learn more at chevy.com. Reply zip for dealer Closest location: Boardwalk Chevrolet 1 Bair Island Rd Redwood City, CA 650-364-0100 user replies “ ins” user replies “ 94303” From:44636 NBA CHI:126 MIL:121 F 3/4 *This warrants inspection- Reply ins This number can be dialed directly on many phones.

Measuring What Matters Branding and Awareness: Use Insight Express and Dynamic Logic for pre and post-campaign surveys Message Recall Aided and Un-Aided Awareness Brand Opinion Purchase Consideration Advertising Reporting Console delivers campaign reports on: Impressions / Frequency Unique Reach Ad Interactions CTR Summary or individual creative views Lead / Call-Tracking (By Client): Unique tracking numbers by creative Call volume Call duration Detail view: A campaign and each ad

Branding and Awareness:

Use Insight Express and Dynamic Logic for pre and post-campaign surveys

Message Recall

Aided and Un-Aided Awareness

Brand Opinion

Purchase Consideration

Advertising Reporting Console delivers campaign reports on:

Impressions / Frequency

Unique Reach

Ad Interactions

CTR

Summary or individual creative views

Lead / Call-Tracking (By Client):

Unique tracking numbers by creative

Call volume

Call duration