ImpreMedia by Market 2009
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ImpreMedia by Market 2009 - Presentation Transcript
- ImpreMedia By Market: Reach, Distribution, Markets and Profiles March 2009
- National Reach, Local Impact – Los Angeles
- La Opinión – The nation's #1 Spanish language daily newspaper.
- Founded in 1926
- Serves the #1 U.S. Latino market
- 496,031 daily readers
- 119,976 daily circulation
- La Opinión Contigo – A free, targeted,
- home delivered publication distributed in 5 high density Hispanic areas.
- Launched in 2005
- 370,532 weekly readers
- Distributed to 255,091 homes weekly
- La Vibra – The premier Latino entertainment weekly.
- Launched in 2001
- 453,058 weekly circulation in 5 markets
- ImpreAlertas
- SMS messaging platform
- 5,400 and growing, opt-in subscribers
- ImpreRewards
- Users receive discounts and offers
- from favorite brands via text message
- ImpreMedia Digital – The online network for, about and by US Hispanics.
- Impre.com launched in April 2008
- 1.7 M monthly unique users (ImpreMedia Digital & McClatchy).
- ImpreMedia Digital: 1 M monthly unique visitors
- Vista magazine – The most read, dual-language, general interest magazine among Hispanics.
- Founded in 1985
- 2,791,000 national monthly readers
- 900,000 national monthly circulation
- National Reach, Local Impact – New York
- El Diario la Prensa – The country’s oldest Spanish language daily newspaper.
- Founded in 1913
- Serves the 2 nd largest U.S. Latino market
- 53,351 daily circulation
- 343,339 daily readers
- La Vibra – The premier Latino entertainment weekly.
- Launched in 2001
- 453,058 weekly circulation in 5 markets
- ImpreAlertas
- SMS messaging platform
- 5,400 and growing, opt-in subscribers
- ImpreRewards
- Users receive discounts and offers
- from favorite brands via text message
- ImpreMedia Digital – The online network for, about and by US Hispanics.
- Impre.com launched in April 2008
- 1.7 M monthly unique users (ImpreMedia Digital & McClatchy).
- ImpreMedia Digital: 1 M monthly unique visitors
- Vista magazine – The most read, dual-language, general interest magazine among Hispanics.
- Founded in 1985
- 2,791,000 national monthly readers
- 900,000 national monthly circulation
- National Reach, Local Impact – Houston
- Rumbo de Houston
- Serves the 4 th largest U.S. Latino market
- 100,000 weekly circulation
- 72,661 weekly readers
- Vista magazine – The most read, dual-language, general interest
- magazine among Hispanics.
- Founded in 1985
- 2,791,000 national monthly readers
- 900,000 national monthly circulation
- ImpreMedia Digital – The online network for, about and by US Hispanics.
- Impre.com launched in April 2008
- 1.7 M monthly unique users (ImpreMedia Digital & McClatchy)
- ImpreMedia Digital: 1 M monthly unique visitors
- ImpreAlertas
- SMS messaging platform
- 5,400 and growing, opt-in subscribers ImpreRewards
- Users receive discounts and offers
- from favorite brands via text message
- National Reach, Local Impact – San Francisco
- El Mensajero – San Francisco’s #1 Spanish language newspaper.
- Founded in 1987
- Serves the 7 th largest U.S. Latino market
- 102,664 weekly circulation in the Bay Area
- 72,313 weekly readers
- La Vibra – The premier Latino entertainment weekly.
- Launched in 2001
- 453,058 weekly circulation in 5 markets
- ImpreAlertas
- SMS messaging platform
- 5,400 and growing, opt-in subscribers
- ImpreRewards
- Users receive discounts and offers
- from favorite brands via text message
- ImpreMedia Digital – The online network for, about and by US Hispanics.
- Impre.com launched in April 2008
- 1.7 M monthly unique users (ImpreMedia Digital & McClatchy).
- ImpreMedia Digital: 1 M monthly unique visitors
- Vista magazine – The most read, dual-language, general interest magazine among Hispanics.
- Founded in 1985
- 2,791,000 national monthly readers
- 900,000 national monthly circulation
- National reach, Local impact – Central Florida
- La Prensa – Central Florida’s leading Spanish language newspaper.
- Founded in 1981
- Serves one of the nation’s top 25 Latino markets
- 35,000 weekly distribution
- 36,555 weekly readers
- La Vibra – The premier Latino entertainment weekly.
- Launched in 2001
- 453,058 weekly circulation in 5 markets
- ImpreAlertas
- SMS messaging platform
- 5,400 and growing, opt-in subscribers
- ImpreRewards
- Users receive discounts and offers
- from favorite brands via text message
- ImpreMedia Digital – The online network for, about and by US Hispanics.
- Impre.com launched in April 2008
- 1.7 M monthly unique users (ImpreMedia Digital & McClatchy).
- ImpreMedia Digital: 1 M monthly unique visitors
- Vista magazine – The most read, dual-language, general interest magazine among Hispanics.
- Founded in 1985
- 2,791,000 national monthly readers
- 900,000 national monthly circulation
- National Reach, Local Impact – Miami
- El Nuevo Herald
- McClatchy partnered publication
- Founded in 1975
- Serves the 3 rd largest U.S. Latino market
- 79,142 daily circulation
- 197,458 unique readers
- Herald Values TMC
- McClatchy partnered product
- 725,851 weekly circulation
- Vista magazine – The most read, dual-language, general interest
- magazine among Hispanics.
- Founded in 1985
- 2,791,000 national monthly readers
- 900,000 national monthly circulation
- ImpreMedia Digital – The online network for, about and by US Hispanics.
- Impre.com launched in April 2008
- 1.7 M monthly unique users (ImpreMedia Digital & McClatchy)
- ImpreMedia Digital: 1 M monthly unique visitors
- ImpreAlertas
- SMS messaging platform
- 5,400 and growing, opt-in subscribers ImpreRewards
- Users receive discounts and offers
- from favorite brands via text message
- National Reach, Local Impact – Dallas/Fort Worth
- La Estrella en Casa
- McClatchy partnered publication
- Serves the 6 th largest U.S. Latino market
- 101,113 weekly circulation
- Vista magazine – The most read, dual-language, general interest
- magazine among Hispanics.
- Founded in 1985
- 2,791,000 national monthly readers
- 900,000 national monthly circulation
- ImpreMedia Digital – The online network for, about and by US Hispanics.
- Impre.com launched in April 2008
- 1.7 M monthly unique users (ImpreMedia Digital & McClatchy)
- ImpreMedia Digital: 1 M monthly unique visitors
- ImpreAlertas
- SMS messaging platform
- 5,400 and growing, opt-in subscribers ImpreRewards
- Users receive discounts and offers
- from favorite brands via text message
- National Reach, Local Impact – Central California
- Vida en el Valle
- McClatchy partnered publication
- Serves the Sacramento and Fresno markets
- 171,287 weekly circulation
- 111,082 weekly readers
- Vista magazine – The most read, dual-language, general interest
- magazine among Hispanics.
- Founded in 1985
- 2,791,000 national monthly readers
- 900,000 national monthly circulation
- ImpreMedia Digital – The online network for, about and by US Hispanics.
- Impre.com launched in April 2008
- 1.7 M monthly unique users (ImpreMedia Digital & McClatchy)
- ImpreMedia Digital: 1 M monthly unique visitors
- ImpreAlertas
- SMS messaging platform
- 5,400 and growing, opt-in subscribers ImpreRewards
- Users receive discounts and offers
- from favorite brands via text message
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