What is a medical science liaison?

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What is a medical science liaison? What do they do?

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What is a medical science liaison?

  1. 1. What is a medical science liaison (MSL), and what do they do? Erin Albert, MBA, PharmD Pharm, LLC erin@msljobsatisfaction.com www.msljobsatisfaction.com 2.1.06 !2006 by Pharm, LLC. www.msljobsatisfaction.com Slides are not to be copied or distributed without the permission of Pharm, LLC
  2. 2. The opinions expressed in this presentation do not necessarily reflect the opinions of any specific company, nor do they address any specific MSL team or structure. The purpose of this slide set is to merely give a flavor for who the MSL is and what the MSL does. (And besides, you get what you pay for, and this is…well…free afterall.) Finally, this presentation is dedicated to friends and family that incessantly ask, “Now, what is it that you do again…?” !2006 by Pharm, LLC. www.msljobsatisfaction.com Slides are not to be copied or distributed without the permission of Pharm, LLC
  3. 3. What is a MSL? • A field-based scientific professional that works for a pharmaceutical, biotechnology, medical device, or managed care company • Typically works within the medical affairs department • The primary responsibility of the MSL is to establish, develop and foster collaborative relationships between thought leaders and the companies they represent via the advancement of science and medicine • Background varies, but the MSL is usually either a PharmD, PhD, or MD !2006 by Pharm, LLC. www.msljobsatisfaction.com Slides are not to be copied or distributed without the permission of Pharm, LLC
  4. 4. Who are the MSLs’ contacts? • Academic thought leaders • Academic institutions • CME providers • Managed care decision makers • Internal company stakeholders (marketing, sales, training, medical affairs, clinical research) • Patient advocacy associations • Allied healthcare professionals (nursing, pharmacy, etc.) !2006 by Pharm, LLC. www.msljobsatisfaction.com Slides are not to be copied or distributed without the permission of Pharm, LLC
  5. 5. What is an academic thought leader? • The primary customer of the MSL • Physicians or other healthcare professionals researching, writing, and/or educating within their area(s) of expertise • Often they consult with many different companies and academic institutions--via research, writing, lecturing, and education. !2006 by Pharm, LLC. www.msljobsatisfaction.com Slides are not to be copied or distributed without the permission of Pharm, LLC
  6. 6. How is the MSL different from a pharmaceutical sales representative? Medical Liaison Sales Representative • Provides fair balanced • Provides samples scientific exchange, medical • Sells product based upon information, and discusses integration of key brand disease state and all messages and appropriate therapeutics use of product • Works in scientific education and research • Works primarily with doctors ‘in the trenches’ or clinically • Works primarily with the physicians researching and based physicians teaching • Performance and goals are • Performance and goals are based on sales of drug based upon outcomes with academic thought leaders, and education--via objectives !2006 by Pharm, LLC. www.msljobsatisfaction.com Slides are not to be copied or distributed without the permission of Pharm, LLC
  7. 7. The 5 Basic Elements of the Medical Liaison Role Research Scholarship Networking (Learning) Education Service (Teaching) !2006 by Pharm, LLC. www.msljobsatisfaction.com Slides are not to be copied or distributed without the permission of Pharm, LLC
  8. 8. The 5 Basic Elements of the Medical Liaison Role • Investigator Initiated Trials (IITs) internal steward Research • Phase I-IV study site identification & evaluation • Evaluation and understanding of the current literature, current treatment guidelines, and therapeutic classes of drugs for therapeutic area(s) • Understanding of preclinical research concepts and application to the clinical setting • Understanding of competitor and pipeline literature for disease states of relevance to the company • Discussing unmet needs and/or remaining research questions to be addressed in the therapeutic area !2006 by Pharm, LLC. www.msljobsatisfaction.com Slides are not to be copied or distributed without the permission of Pharm, LLC
  9. 9. The 5 Basic Elements of the Medical Liaison Role • Attending medical conferences in order to Scholarship understand the current & future state of science Learning and medicine in relevant therapeutic area(s) • Review of the current literature • Reading and understanding current literature for pipeline products in therapeutic area for the company • Understanding the literature of competitors and where competitive products fit into the treatment paradigm • Keeping up with general medical education for the professional background (CE for pharmacists, CME for MDs, etc.) !2006 by Pharm, LLC. www.msljobsatisfaction.com Slides are not to be copied or distributed without the permission of Pharm, LLC
  10. 10. The 5 Basic Elements of the Medical Liaison Role • Providing field-based, fair-balanced medical Education information regarding products Teaching • Providing information regarding disease state and therapeutic classes of drugs • Giving formal and information presentations regarding science in medical educational programs (CE or CME), both internally and externally • Providing information on drug to managed care customers and allied healthcare professionals • Educating the company’s internal colleagues on the opinions of the external world regarding state of the science • Co-authoring, publishing or presenting research in peer-reviewed journals or at medical meetings !2006 by Pharm, LLC. www.msljobsatisfaction.com Slides are not to be copied or distributed without the permission of Pharm, LLC
  11. 11. The 5 Basic Elements of the Medical Liaison Role Service • Acts as informational conduit between the academic thought leader and the company • Assists internal departments with educational endeavors, both internally and externally • Provides literature reviews for thought leaders and managed care providers upon request • Collects and relays competitive intelligence • Internally champions external IIT ideas • Slide and literature dissemination upon request • Assist with grants for educational programs !2006 by Pharm, LLC. www.msljobsatisfaction.com Slides are not to be copied or distributed without the permission of Pharm, LLC
  12. 12. The 5 Basic Elements of the Medical Liaison Role Networking • Links internal partners to external thought leaders for education and research collaboration • Connects external thought leaders to others with common research or educational interests • Links thought leaders to other external customers (patient advocacy groups, educational programs, or other academic institutions upon request) • Cross-pollination of ideas, treatment paradigms, and new science across contacts !2006 by Pharm, LLC. www.msljobsatisfaction.com Slides are not to be copied or distributed without the permission of Pharm, LLC
  13. 13. How is a MSL’s performance measured? 1. Via ability to meet preset objectives - management by objectives 2. Interaction with internal team - providing external info to appropriate and relevant internal partners 3. Activities and outcomes with thought leaders 4. Identification of thought leaders 5. Projects outside normal scope of job 6. Medical education goals for territory 7. Number and frequency of thought leader interactions 8. Feedback from customers 9. Ride-alongs with manager 10. Number of programs created, given, or supported 11. Number of research protocols from investigators submitted 12. Sales/company performance 13. Identification of appropriate study sites for company sponsored clinical trials 14. Adherence to legal, regulatory and company guidelines !2006 by Pharm, LLC. www.msljobsatisfaction.com Slides are not to be copied or distributed without the permission of Pharm, LLC
  14. 14. What’s a typical day like for a MSL? • There is no typical day for a MSL • The day could be spent: – attending a medical conference (CME or non-CME) – giving a managed care presentation – interacting with academic thought leaders – working with patient advocacy groups – traveling – writing an original research paper – presenting a poster – attending training • The MSL role varies widely between companies !2006 by Pharm, LLC. www.msljobsatisfaction.com Slides are not to be copied or distributed without the permission of Pharm, LLC
  15. 15. What are some of the BEST things about being a MSL? There are many benefits, but MSLs polled stated the following reasons: 1. There is intellectual challenge with the job 2. They can work from home 3. They enjoy working with their contacts 4. They enjoy working with their peers 5. They are learning on the job !2006 by Pharm, LLC. www.msljobsatisfaction.com Slides are not to be copied or distributed without the permission of Pharm, LLC
  16. 16. What are some of the biggest challenges for a MSL? There are also many challenges to the job, but MSLs polled stated the following were some of the issues they liked least about their work: 1. Regulatory guidelines and compliance 2. Administration/paperwork 3. Unclear direction on next career moves from company 4. Lack of field based promotion opportunities 5. Travel !2006 by Pharm, LLC. www.msljobsatisfaction.com Slides are not to be copied or distributed without the permission of Pharm, LLC
  17. 17. What are the qualifications of a MSL? • Advanced degree (MD, • Ability to collaborate, PharmD, PhD or life persuade and motivate sciences) • Strong interpersonal skills • Experience in therapeutic • Ability to teach and learn area and role • Ability to travel heavily • Understanding of clinical trial/drug development and • Working knowledge of the regulatory guidelines internet, computers, and • Demonstrated scientific technology aptitude • Strong scientific and • Strong communication skills, business acumen oral and written • Creativity !2006 by Pharm, LLC. www.msljobsatisfaction.com Slides are not to be copied or distributed without the permission of Pharm, LLC
  18. 18. What guidelines does the MSL utilize for their work? The pharmaceutical industry is heavily regulated. The MSL must have a working understanding of the following guidelines: – PhRMA – OIG – ACCME – HIPPA – Medicare – Internal legal and regulatory company guidelines !2006 by Pharm, LLC. www.msljobsatisfaction.com Slides are not to be copied or distributed without the permission of Pharm, LLC
  19. 19. Questions? • If you are intrigued by the MSL role and have further questions, please visit us at www.msljobsatisfaction.com. • Or email Pharm, LLC directly at: info@msljobsatisfaction.com. !2006 by Pharm, LLC. www.msljobsatisfaction.com Slides are not to be copied or distributed without the permission of Pharm, LLC

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