ThemHealth arena is composed of three major players, the companies producing mhealth tools, thealthcareorgnizations who are using or want to use them, and the researchers who evaluate their utility
The mHealth Triad + Fund Failure
The mHealth Triad Ernesto Ramirez, Gregory J Norman, Richard Garfein& Kevin Patrick Department of Family & Preventive MedicineCenter for Wireless and Population Health Systems, Calit2 mHealth Summit | December 6, 2011
The Players Healthcare Organizations mHealth Research Technology
mHealth TechnologyText Message Systems User-friendly Sensors Multi-component Systems Health data that is: •PersonalLongitudinalPortable
Research mHealth Technologies are opening up exciting new areas for behavioral research. One Size Fits All • Simple strategies that give all users the same non-modifiable information. • Usually rely solely upon “push” methods Tailored • Understands some baseline characteristics. • Level of intervention remains constant across all characteristics • Push > Pull Adaptive & Dynamic • N of 1 methodology: Each person is unique. • Multiple periods of sequential data gathering. • Intervention strength dependent on outcome/effectiveness measured repeatedly.
The System Persuasive Systems that support real-time context-aware behavior change interventions Integrated Machine Behavior Change Learning Theory Behavior Detection Persuasive (intensity & type) Feedback Behavioral Successful Behavior Understanding Change (context & patterns) Wireless Personally Tailored & Body API Body Sensor Pervasive Persuasion Persuasive Messages
Healthcare Organizations Administrators Providers Patients • Improved patient outcomes. • An active role in their • Reduced financial burden. healthcare. • A better understanding of • Provide meaningful impact. patient behavior. • A better understanding of their health. • Incorporate “state of the • Data driven, scientifically art” tools and methods. vetted care strategies. • Preventive measure to protect health. • Immediate Feedback
The Give & Take mHealth Improved access to data Research Technology Appropriate study design & analysis mHealth Tools for persuasive preventive medicine Healthcare Technology Real world user feedback Organizations Efficacy of tools and methods Healthcare Research Access to research participants Organizations
WHERE IS THEMONEY?AT EVERY LEVELWE NEED TOFIND A WAY TOFUND INNOVATION.
WHERE IS THEMONEY?AT EVERY LEVELWE NEED TOFIND A WAY TOFUNDFAILURE
Make believe is the first step to believe. -Theo Hiemstra flicker.com/frinky
Thank You email@example.com @e_ramirez cwphs.ucsd.edu
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