Tourism industry in malaysia 2013.11

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観光案件向けに作成したプレゼンテーションスライドの一部を抜粋しました。マレーシア観光産業の基本的な情報や政府政策が中心になっています。
来年は『Visit Malaysia Year 2014』の年、外国人旅行者数2,800万人が目標です。外国人旅行者誘致のため、数多くのイベントが開催されると思います。

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Tourism industry in malaysia 2013.11

  1. 1. Tourism Industry in Malaysia (Yr2013)
  2. 2. Rich tourism resources of Malaysia
  3. 3. Abundant nature
  4. 4. Fascinating historic sites
  5. 5. Great variety foods
  6. 6. Exciting events
  7. 7. Enjoy and relax
  8. 8. And shopping paradise!
  9. 9. The world’s 10 best shopping cities No 4. Kuala Lumpur
  10. 10. Globe Shopper City Index (Asia Pacific) No 2. Kuala Lumpur
  11. 11. Government Action?
  12. 12. Malaysia Tourism Transformation Plan 2020:36:168
  13. 13. Malaysia Tourism Transformation Plan million tourist arrivals
  14. 14. Malaysia Tourism Transformation Plan billion ringgit revenue
  15. 15. Malaysia Tourism Transformation Plan by
  16. 16. “ To implement the VMY programmes, the Gov. will allocate RM1.2 bln for operating and development expenditure in 2013 and 2014, including for promotion and advertising.”
  17. 17. 12 NKEAs
  18. 18. No EPPs 2020 GNI (RM million) EPP 1.0 Positioning Malaysia as a Duty-Free Shopping Destination 7,838.3 EPP 2.0 Designating Bukit Bintang-Kuala Lumpur City Centre Area as a Vibrant Shopping Precinct 1,159.2 EPP 3.0 Establishing Premium Outlets in Malaysia EPP 4.0 Establishing Malaysia as a Global Biodiversity Hub EPP 5.0 Developing an Eco-Nature Integrated Resort EPP 6.0 Cruise Tourism – Creating a Straits Riviera EPP 7.0 Targeting More International Events 426.7 EPP 8.0 Dedicated Entertainment Zones (DEZ) 740.4 EPP 9.0a Developing Local Expertise and Better Regulating the Spa Industry 374.1 EPP 9.0b Golf Tourism 147.2 EPP 10.0 Establishing Malaysia as a Leading Business Tourism Destination 3,947 EPP 11.0 Enhancing Connectivity to Priority Medium Haul Markets 3,310.5 EPP 12.0 Improving Rates, Mix and Quality of Hotels 5,528.7 875.2 1,486.9 706.6 1,758.2
  19. 19. International assessment?
  20. 20. Malaysia is #10 in World’s Top Tourist Destination from UNWTO
  21. 21. International Tourism Receipts (US$ million) 20,250 19,656 18,115 2010 2011 2012
  22. 22. Malaysia is #34 in World #2 in ASEAN
  23. 23. Highly acclaimed!
  24. 24. Problems?
  25. 25. 1. Tokyo (Japan) 2. Singapore 7. Seoul (South Korea) 16. Hong Kong ・・・ 30. Kuala Lumpur (Malaysia)
  26. 26. 1 Friendliest locals Friendliest taxi drivers Best taxi services Cleanest streets Ease of getting around Best public transport Best value for money Best for shopping Safest city 10 20 30 40
  27. 27. Performance and Target
  28. 28. Tourist arrivals (000) 36,000 24,714 25,033 26,000 2011 2012 2013 28,000 2014 2020
  29. 29. Tourist arrivals x1.44 2011 2012 2013 2014 2020
  30. 30. % CAGR Yr2011/Yr2012
  31. 31. 25,408 2012 28,199 2011 25,790 Tourist arrivals 2013 2014 2020
  32. 32. Revenue (RM B) 168 58.3 60.6 2011 2012 2020
  33. 33. Revenue x2.8 2011 2012 2020
  34. 34. % CAGR Yr2011/Yr2012
  35. 35. Revenue 82 2011 2012 2020
  36. 36. Tourist arrivals 25.03 million (Yr 2012)
  37. 37. Have a nice trip!

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