Online DVD Rental Market The Indian Story www.e-indiatimes.blogspot.com

DVD Rental Market evolution 1980’s Era of proliferation of video rental parlors renting movies in VHS format along with VCRs 1990’s Introduction of movies in VCD format making way for creation of market for VCD players Adoption of VCD’s primarily by PC users 2000 and after Creation of a huge market for VCD/DVD players in Indian consumer market Availability of movies in different genres and languages in DVD and VCD formats killing VHS Growth in Internet subscribers resulting in a market opportunity for online DVD rental business Launch of several online DVD rental companies post 2005

1980’s

Era of proliferation of video rental parlors renting movies in VHS format along with VCRs

1990’s

Introduction of movies in VCD format making way for creation of market for VCD players

Adoption of VCD’s primarily by PC users

2000 and after

Creation of a huge market for VCD/DVD players in Indian consumer market

Availability of movies in different genres and languages in DVD and VCD formats killing VHS

Growth in Internet subscribers resulting in a market opportunity for online DVD rental business

Launch of several online DVD rental companies post 2005

Market Size and Opportunity Market size estimated to be around INR 2000 Crores by 2010 (Approx $475 million) 3% of households in 2006 in India had DVD players Expected growth in DVD players by 2011 is around 25%

Market size estimated to be around INR 2000 Crores by 2010 (Approx $475 million)

3% of households in 2006 in India had DVD players

Expected growth in DVD players by 2011 is around 25%

Types of Service Providers Local Rental Retail Video Libraries Online DVD Rental sites Online DVD Rental sites with retail presence Video Kiosks Online movie streaming services

Online Rental Business Model Subscription based revenue generation Monthly, Quarterly, Half-yearly and Annual rental plans Brick and Mortar model Online storefront supported by retail outlets Advertising Franchisee Online movie sales

Subscription based revenue generation

Monthly, Quarterly, Half-yearly and Annual rental plans

Brick and Mortar model

Online storefront supported by retail outlets

Advertising

Franchisee

Online movie sales

Examples of Fulfillment Process Online Order fulfillment process Kiosk based Order fulfillment process

Key Market Players

Disclaimer The author has made every reasonable effort to ensure that all information in this report is correct based on secondary market research conducted over internet and by visiting various DVD rental web sites. He assumes no responsibility for any inadvertent errors.

The author has made every reasonable effort to ensure that all information in this report is correct based on secondary market research conducted over internet and by visiting various DVD rental web sites. He assumes no responsibility for any inadvertent errors.