Ciprsocialmediaconferenceapril2011 110411055704 Phpapp01
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Ciprsocialmediaconferenceapril2011 110411055704 Phpapp01 Presentation Transcript

  • 1. The future of social media Stuart Bruce, Managing Director Wolfstar Consultancy
  • 2. Why me?• Public relations 1989• Online PR mid-90s• PR blog in 2003• Twitter 2007• Member of CIPR Social Media Panel
  • 3. Agenda• A quick history• What’s going to happen in 2012 and beyond• And what you should be doing about it
  • 4. IN, OUTIN OUT“Color raised $41M in financing from Bain CapitalVentures, Sequoia Capital and Silicon Valley Bank”
  • 5. Analytics• Traffic source• Key word search - AdPlanner• Bounce rate• Traffic spikes• Targeting outreach
  • 6. Four screen engagement
  • 7. Every company is a media company
  • 8. Privacy
  • 9. Privacy
  • 10. Mobile apps
  • 11. Casual and social games
  • 12. Virtual worlds Source: Dubit
  • 13. Location
  • 14. Social shopping
  • 15. Near Field Communications
  • 16. QR codes
  • 17. Web 3.0• Web 1.0 – transactional• Web 2.0 – conversation/UGC• Web 3.0 - the semantic web
  • 18. And finally…
  • 19. New skill sets• Digital natives• Understand and use data and analytics• Understand human behaviour• Create content across multiple channels• Understand other business processes• Provide strategic counsel
  • 20. Stuart Bruce 07852 135456 @stuartbruce www.stuartbruce.biz www.wolfstarconsultancy.com