Misconceptions About Online Marketing from Small Businesses

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We interviewed marketers on their experiences with online marketing for small businesses. When asked if they had any misconceptions starting out, this is what they said. Notice a common theme is search engine optimization, an online marketing tactic of growing importance with each year. Learn from the rookie mistakes of these smart marketers and follow in their successful footsteps.

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Misconceptions About Online Marketing from Small Businesses

  1. 1. Misconceptions AboutOnline Marketingfrom SMB’s
  2. 2. We interviewed marketerson their experiences withonline marketing for smallbusinesses.
  3. 3. When asked if they had anymisconceptions starting out,this is what they said.
  4. 4. “I learned that there’s no such thing as toomuch exposure…When I first started, myfocus was not on creating a brand, but aswe grew I embraced online marketing asan effective way to communicate with thewidest audience possible.”via Lexion Capital Management
  5. 5. “I didn’t realize how important contentmarketing and search engine optimizationare. When I first put up my website, I wasguilty of the misapprehension that just byputting it up there, people were going tocome to the website and hire us.”via Console & Hollawell
  6. 6. “I just thought someone entered aword/phrase in Google and relatedwebsites popped up. There was absolutelyno understanding that the company hadto actually do things to make their websiteappear on the first page.”via StorkGifts
  7. 7. “I think one misconception is thatit’s impossible – or at leastextremely hard – to measure theROI of online marketing efforts.”via CBG Benefits
  8. 8. “The massive amount of time,energy and resources it takes tobe fresh, fast and focused.”via CastCoverZ!
  9. 9. “Our misconception was grosslyunderestimating the power ofonline marketing.”via MyBinding
  10. 10. “I thought that if you just create agood product or service people willcome. The truth is, you need tocreate an exceptional product orservice and spread the word.”via Go Get Funding
  11. 11. Do you want the Small BusinessSpotlight to shine on your smallbusiness?Fill out this quick form to apply!

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