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25 Quotes to Inspire Any Marketer


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As marketers, we spend a lot of time reading. We read marketing blogs, books, case studies, whitepapers...we read a lot of stuff. We read most of this content hoping that we will find some information …

As marketers, we spend a lot of time reading. We read marketing blogs, books, case studies, whitepapers...we read a lot of stuff. We read most of this content hoping that we will find some information that can directly impact our marketing strategy, perhaps a new idea to look further into or an important piece of news that impacts the industry.

But what about things that can indirectly impact our careers? Like inspiration and motivation? What about the stuff that keeps us going when we're knee deep in data wondering if we even know what marketing is anymore?

The slides and quotes below may not have any statistics or case studies, but they may make you a better marketer by inspiring you and changing the way you approach your job. Traditional and new media marketing are both represented, with sources ranging from "The Father of Advertising," David Ogilvy, to inbound marketers like Brian Halligan and Dan Zarrella. There are even quotes from people who weren't explicitly marketers, although they definitely knew a thing or two about the industry.

If you enjoy the presentation, feel free to share it. We want to make it as easy as possible to share this inspiration. In a blog post, we included quick links to tweet each individual post: We also pinned each individual image to a Pinterest board: and will be sharing them on Facebook and Twitter. If one image stands out to you, feel free to share that as well.

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  • 1. 25 Quotesto Inspire AnyMarketer Curated by @eZangaInc
  • 2. “The aim of marketing is to know andunderstand the customer so well the productor service fits him and sells itself.” -Peter Drucker
  • 3. “Business only hastwo functions –marketing andinnovation.”- Milan Kundera
  • 4. “Whether people like it or not, my marketing thought is if you keep something in front of people for too long, they get used to it.” - Shahrukh Khan
  • 5. “Instead of one-wayinterruption, Webmarketing is aboutdelivering usefulcontent at just theprecise moment that abuyer needs it.”- David Meerman Scott
  • 6. “Don’t find customers for your products, find products for your customers.” - Seth Godin
  • 7. “The aim of marketing is toget customers to know, like and trust you.” - Unknown
  • 8. “In today’sinformation age ofMarketing and Web2.0, a company’swebsite is the keyto their entirebusiness.”- Marcus Sheridan
  • 9. “People shop and learn in a whole new waycompared to just a few years ago, so marketersneed to adapt or risk extinction.” - Brian Halligan
  • 10. “Marketing isn’t magic.There is a science to it.” - Dan Zarrella
  • 11. “Marketers need to build digitalrelationships and reputation before closing a sale.” - Chris Brogan
  • 12. “By listening,marketing willre-learn how totalk.”- Doc Searls & David Weinberger
  • 13. “Marketingis what youdo, not whatyou say.”- Andy Sernovitz
  • 14. “You now have to decide what‘image’ you want for yourbrand. Image meanspersonality. Products, likepeople, have personalities, andthey can make or break them inthe market place.” - David Ogilvy
  • 15. “Without promotion something terriblehappens…nothing!” - P.T. Barnum
  • 16. “Approach each customer with the idea of helpinghim or her solve a problem or achieve a goal, notof selling a product or service.” - Brian Tracy
  • 17. “No great marketing decisionshave ever been made onqualitative data.” - John Sculley
  • 18. “Advertising isthe greatest artform of thetwentiethcentury.” - Marshall McLuhan
  • 19. “Marketing is not the art of finding clever waysto dispose of what you make. It is the art ofcreating genuine customer value.” - Philip Kotler
  • 20. “So sure, startwith a slogan. Butdont botherwasting any timeon it if youremerely going forcatchy. Aim fortrue instead.”- Seth Godin
  • 21. “Theres nosuch thingas a passiveaudience.”- Dan & Chip Heath
  • 22. “You are the sum total of what people do andfeel when interacting with your stuff.”- Andy Sernovitz
  • 23. “A thrilledcustomer is themost potentmarketingasset yourorganizationcan leverage.” - John Jantsch
  • 24. “Give them quality. Thats the best kind of advertising.” - Milton Hershey
  • 25. “A brand is anemotional responseto the image or nameof a particularcompany, product, orperson.” - Erik Deckers
  • 26. “The most basic way to get someonesattention is this: Break a pattern.” - Dan & Chip Heath