What's In YOUR Email Creative?

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Today’s topic: What’s in YOUR Creative?
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What’s in YOUR Creative? Jeannette Cézanne Host Tina MacNicholl President, Catamount Division

What’s in YOUR Creative? Why should I care? Every interaction leads to an action Engaging customers/prospects is your first priority Lots of competition for attention level, so messages must be clear www.ewaydirect.com

What’s in YOUR Creative? www.ewaydirect.com

What’s in YOUR Creative? Why should I bother to follow these rules? increase response increase the value of your spend = increase your ROI www.ewaydirect.com

What’s in YOUR Creative?
How do I know what’s working?
Testing a few creatives is imperative:
read results
revise
retest
www.ewaydirect.com

What’s in YOUR Creative?
What can I do in the NEXT FIVE MINUTES to improve my email creative?
Send yourself the creative and ask yourself:
Who — is it clear who it’s from?
What — is there a clear message of what you're offering?
Where — is it easy to find where to order/sign in?
Why — do you have a tempting subject line?
www.ewaydirect.com

Thanks for listening in! We’ll take your questions now … To learn how eWayDirect can help you, contact [email_address] Upcoming guests include: March 23: Neil Rosen on owning your social March 30: Patricia Wilson on email segmentation April 6: Tony Pisani on compliance www.ewaydirect.com

What's In YOUR Email Creative?

by eWayDirect on Mar 18, 2010

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What’s In YOUR Email Creative? — Presentation Transcript

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