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What's In YOUR Email Creative?
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What's In YOUR Email Creative?

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Slides from our 4th episode of Chatter Marketing - What's In Your Email Creative?...

Slides from our 4th episode of Chatter Marketing - What's In Your Email Creative?

Tina MacNicholl shares her thoughts about optimizing your creative to engage your audience and lead them to action.

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What's In YOUR Email Creative? What's In YOUR Email Creative? Presentation Transcript

  • Welcome! Our broadcast will begin at 2pm ET
    • Today’s topic: What’s in YOUR Creative?
    • Here are some recommended steps to optimize your viewing/listening experience:
      • Perform the system check offered at the login page.
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    www.ewaydirect.com
  • What’s in YOUR Creative? Jeannette Cézanne Host Tina MacNicholl President, Catamount Division
  • What’s in YOUR Creative? Why should I care? Every interaction leads to an action Engaging customers/prospects is your first priority Lots of competition for attention level, so messages must be clear www.ewaydirect.com
  • What’s in YOUR Creative? www.ewaydirect.com
  • What’s in YOUR Creative? Why should I bother to follow these rules? increase response increase the value of your spend = increase your ROI www.ewaydirect.com
  • What’s in YOUR Creative?
    • How do I know what’s working?
    • Testing a few creatives is imperative:
    • read results
    • revise
    • retest
    www.ewaydirect.com
  • What’s in YOUR Creative?
    • What can I do in the NEXT FIVE MINUTES to improve my email creative?
    • Send yourself the creative and ask yourself:
    • Who — is it clear who it’s from?
    • What — is there a clear message of what you're offering?
    • Where — is it easy to find where to order/sign in?
    • Why — do you have a tempting subject line?
    www.ewaydirect.com
  • Thanks for listening in! We’ll take your questions now … To learn how eWayDirect can help you, contact [email_address] Upcoming guests include: March 23: Neil Rosen on owning your social March 30: Patricia Wilson on email segmentation April 6: Tony Pisani on compliance www.ewaydirect.com