• Save
Using Negative Keywords In PPC
Upcoming SlideShare
Loading in...5
×
 

Using Negative Keywords In PPC

on

  • 979 views

Slides from our third episode of Chatter Marketing - Using Negative Keywords. Mike Tuccillo shares why and how to start using negative keywords to improve your PPC campaigns.

Slides from our third episode of Chatter Marketing - Using Negative Keywords. Mike Tuccillo shares why and how to start using negative keywords to improve your PPC campaigns.

Statistics

Views

Total Views
979
Views on SlideShare
971
Embed Views
8

Actions

Likes
0
Downloads
0
Comments
0

2 Embeds 8

http://blog.ewaydirect.com 7
http://www.slideshare.net 1

Accessibility

Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

Using Negative Keywords In PPC Using Negative Keywords In PPC Presentation Transcript

  • Using Negative Keywords in PPC Jeannette Cézanne Host Mike Tuccillo Director, Search Engine Marketing
  • Using Negative Keywords in PPC Negative keywords are keywords you want to have NOT count in a prospect’s search results. They help an advertiser reduce or eliminate non-relevant traffic. www.ewaydirect.com
  • Using Negative Keywords in PPC
    • Important because they …
      • decrease unrelated traffic
      • increase click-through rates and quality scores in search engines
      • ensure your ads aren’t placed where they shouldn’t be (watch out for bad neighborhoods!)
    www.ewaydirect.com
  • Using Negative Keywords in PPC
    • Where are they?
    • Different places on different engines.
    • Google: keyword tab>negative keywords
    • Yahoo: Ad Group settings>tactic settings>excluded keywords
    • It’s best to implement your negative keywords at the Ad Group level.
    www.ewaydirect.com
  • Using Negative Keywords in PPC
    • How to create negative keywords :
    • Add keywords around products that you don’t sell but that are related to those you do.
    • Use a keyword tool to help: https://adwords.google.com/select/keywordtoolexternal
    • Run a search query report in Google AdWords (under the reporting tab).
    www.ewaydirect.com
  • Using Negative Keywords in PPC
    • Changing negative keywords:
    • You can change, update, delete, or add new negative keywords at any time!
    www.ewaydirect.com
  • Using Negative Keywords in PPC
    • What can I do in the NEXT FIVE MINUTES to improve my PPC campaign with negative keywords?
    • Go to AdWords reporting and pick your highest-traffic ad group
    • Run a search query report to see what kinds of keywords are getting mapped to your account.
    • … You probably are unaware of many of them—use them to start your own negative keywords list! 
    www.ewaydirect.com
  • Thanks for listening in! We’ll take your questions now … To be notified of upcoming shows and guests, contact [email_address] To learn how eWayDirect can help you, contact [email_address] www.ewaydirect.com