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Using LinkedIn For Business
 

Using LinkedIn For Business

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Using LinkedIn for business networking, prospecting, building your reputation and making new connections. Slides from Jason Peck (eWayDirect) and Jeff Yaniga (Destination Rx) at the Florida Direct ...

Using LinkedIn for business networking, prospecting, building your reputation and making new connections. Slides from Jason Peck (eWayDirect) and Jeff Yaniga (Destination Rx) at the Florida Direct Marketing Association's Annual Event on May 20, 2010 #fdma

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    Using LinkedIn For Business Using LinkedIn For Business Presentation Transcript

    • Using LinkedIn For Business
      Florida Direct Marketing Association
      May 20, 2010
      Jason Peck – eWayDirect –www.ewaydirect.com
      Jeff Yaniga – Destination Rx – http://www.drx.com
    • What We’ll Cover
      What do YOU want to learn?
      Plus..
      Setting up your LinkedIn profile
      Navigating LinkedIn
      How to be helpful (answers and recommendations)
      How to promote company content
    • Why LinkedIn?
      Over 65 million members
      Great place to find and meet potential clients, partners and experts in your field
      Join interesting discussions and gain knowledge
      Find a new job/employees
      Drive traffic to your blog/website
      Google likes it
      It’s the only major social network that lets you export the contact data from people you’re connected to
    • Building Your Profile
      Picture
      Headline
      Summary
      Specialties
      Experience
      Websites
      Applications
    • Signing Up
    • Your Picture
    • Headline
      Automatically displayed as the last job you’ve had, unless you change it manually
      It’s important- it’s people’s first impression of you
    • Summary
      Brief paragraph summarizing your work experience, and talks up your unique abilities
    • Specialties
      Descriptive words/phrases that describe the awesome things you do
    • Experience
      Present and Past
      Use strong, descriptive action words
    • Adding Websites
      Can list up to 3
      Can use your keywords
    • Set Your Custom URL
      Your LinkedIn URL should appear as “http://linkedin.com/in/yourfullname
    • Set Your Custom URL
    • Custom URL
    • Applications
      Applications let you showcase more of your/your company’s content
    • Applications
    • Applications
    • Navigating LinkedIn
      What You Need To Know
      What to post/share
      How to search
      How to connect with others
      How to join groups
      Giving and receiving recommendations
      How to answer questions
    • What to Post
      What you’re working on
      What events your going to
      If your company has a helpful whitepaper or presentation out
      Mainly professional, but can mix personal
    • Searching LinkedIn
      Search people, groups, companies, jobs or answers
      Can refine searches and filter by relationship, company, industry, groups, etc.
    • Connecting With Others
    • Connections
    • Groups
      A group for almost every industry/niche
      If not, consider starting one
    • Recommendations
    • Answers
    • Answers
    • Exporting Connections
    • Final Thoughts
      Be helpful!
      Participate, don’t promote