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The Importance of Strategy in SEO
 

The Importance of Strategy in SEO

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eWayDirect's Jonathan Lawoyin discusses the importance of strategy in search engine optimization.

eWayDirect's Jonathan Lawoyin discusses the importance of strategy in search engine optimization.

Slides from episode 11 of Chatter Marketing: Tuesdays at 2.

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    The Importance of Strategy in SEO The Importance of Strategy in SEO Presentation Transcript

    • The Importance of Strategy in SEO Jeannette Cézanne Host Jonathan Lawoyin SEO Manager
    • The Importance of Strategy in SEO
      • Everything in marketing requires a strategy. Search engine optimization is no exception:
        • Know what your goals are
        • Identify your target market
        • Analyze your competition
        • Pick your keyword battles
        • Develop an implementation plan
        • Monitor your progress
      www.ewaydirect.com
    • The Importance of Strategy in SEO
      • A successful SEO strategy needs to include:
        • Keyword intelligence
        • Content development
        • Social media strategy
        • Off-site optimization plan
      www.ewaydirect.com
    • The Importance of Strategy in SEO
      • Tools and metrics need to provide information that you can use with your strategy:
        • Revenue (by keyword)
        • Conversion rate
        • Referring URLs
      www.ewaydirect.com
    • The Importance of Strategy in SEO
      • Advantages of working with a professional SEO expert:
        • Diverse experience
        • Relationships
        • Link building expertise
        • Technical expertise
        • Time savings
      www.ewaydirect.com
    • The Importance of Strategy in SEO
      • Tools and Resources
        • Google keyword tool ( https://adwords.google.com/select/KeywordTool )
        • Link Diagnosis
        • ( http://www.linkdiagnosis.com )
      www.ewaydirect.com
    • The Importance of Strategy in SEO
      • What can marketers do in the NEXT FIVE MINUTES to jump-start their SEO strategy?
        • Identify major keyword themes
        • Analyze your traffic sources with web analytics software
      www.ewaydirect.com
    • Thanks for listening in! We’ll take your questions now … To be notified of upcoming shows and guests, contact [email_address] To learn how eWayDirect can help you, contact [email_address] www.ewaydirect.com