Own Your Social

Own Your Social Jeannette Cézanne Host Neil M. Rosen President & CEO, eWayDirect, Inc.

Own Your Social
What does that mean?
Customers participate in social networks
Buying decisions influenced by community
Social networks replacing search engines for research and recommendations
YouTube is #2 search engine behind Google
www.ewaydirect.com

Own Your Social Does social work for more than just acquisition? Everyone thinks of social media as an acquisition tool … but CRM imperative! branded keywords most valuable for search www.ewaydirect.com

Own Your Social
How can I own my social?
Build your own branded community
Provide access to expert reviews, recommendations
www.ewaydirect.com

Own Your Social
How can I own my social?
Provide access to your own experts reviews, content, and customers
Integrate all your social campaigns into your branded community portal (portal also pushes content out to Facebook, Twitter, etc.)
www.ewaydirect.com

Own Your Social
What can I do in the NEXT FIVE MINUTES to start owning my social?
Poll customers to define active communities (participation, research, recommendations)
Polling places (website, email, social campaigns)
Keep polls short and focused for 30-day period (one question/week and reengage responders)
www.ewaydirect.com

Thanks for listening in! We’ll take your questions now … To learn how eWayDirect can help you, contact [email_address] Upcoming guests include: March 30: Patricia Wilson on email segmentation April 6: Tony Pisani on compliance Tune in Tuesdays at 2pm at http://www.ewaydirect.com/chatter-marketing www.ewaydirect.com

Own Your Social

by eWayDirect on Mar 25, 2010

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Own Your Social — Presentation Transcript