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Making the Most of your Co-Registration Leads
 

Making the Most of your Co-Registration Leads

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eWayDirect's Jacqueline Causa discusses how to make the most of your co-registration leads.

eWayDirect's Jacqueline Causa discusses how to make the most of your co-registration leads.

Slides from episode 14 of Chatter Marketing: Tuesdays at 2.

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    Making the Most of your Co-Registration Leads Making the Most of your Co-Registration Leads Presentation Transcript

    • Making the Most of Your Co-Registration Leads Jacqueline Causa Account Manager Jeannette Cezanne Host
    • Making the Most of Your Co-registration Leads
      • What is co-registration?
        • Lead acquisition technique
        • Third-party opt-in from website or email
      www.ewaydirect.com
    • Making the Most of Your Co-registration Leads
      • Don’t make common mistakes:
        • Be aware of return
        • Be aware of how leads are performing
        • Act quickly! Have auto-responder in place
        • Don’t forget your “great new lead”
      www.ewaydirect.com
    • Making the Most of Your Co-registration Leads
      • None of this is rocket science:
        • Use your email service provider
        • Strategize!
        • Follow cycle of customer communications
      www.ewaydirect.com
    • Making the Most of Your Co-registration Leads
      • There are some bad neighborhoods out there!
        • Make sure no one is spamming
        • Be clear about how your brand is being used
      www.ewaydirect.com
    • Making the Most of Your Co-registration Leads
      • Make sure your co-registration does the right thing
        • Ensure that opt-in process is 100% freewill
        • Do not tie in to contests or sweepstakes
        • Make sure everything is clearly stated
      www.ewaydirect.com
    • Making the Most of Your Co-registration Leads
      • What can marketers do in the NEXT FIVE MINUTES to make sure their co-registration leads are working for them?
        • Ask to see a URL or link to your offer
        • Screen your potential ESP carefully
      www.ewaydirect.com
    • Thanks for listening in! We’ll take your questions now … To be notified of upcoming shows and guests, contact [email_address] To learn how eWayDirect can help you, contact [email_address] www.ewaydirect.com