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How to Monitor Your Reputation Online
 

How to Monitor Your Reputation Online

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eWayDirect's Jason peck discusses how to monitor your reputation online.

eWayDirect's Jason peck discusses how to monitor your reputation online.

Slides from episode 17 of Chatter Marketing: Tuesdays at 2.

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    How to Monitor Your Reputation Online How to Monitor Your Reputation Online Presentation Transcript

    • How to Monitor Your Reputation Online Jason Peck Jeannette Cezanne Product Manager, Social media Host
    • How to Monitor Your Reputation Online Choose keywords to track: • Company name • Company URL • Product name (s) • Names of key employees www.ewaydirect.com
    • How to Monitor Your Reputation Online Choose where to track keywords: • Search.twitter.com • Google news • Google blogsearch • Boardreader.com • Youtube • Delicious • Backtweets.com www.ewaydirect.com
    • How to Monitor Your Reputation Online Keep track of results: • Create a dashboard using netvibes.com • Add feeds for selected keywords www.ewaydirect.com
    • How to Monitor Your Reputation Online Manage gathered information: • Create a reputation strategy • Identify personnel to respond to online references • Establish a policy for responding www.ewaydirect.com
    • How to Monitor Your Reputation Online What can marketers do in the NEXT FIVE MINUTES to make sure they are monitoring their reputation online? • Set up a Google Alerts to track important keywords at http://www.google.com/alerts www.ewaydirect.com
    • Thanks for listening in! We’ll take your questions now … To be notified of upcoming shows and guests, contact Jeannette@ewaydirect.com To learn how eWayDirect can help you, contact Tina@ewaydirect.com www.ewaydirect.com