Email Segmentation by the Clock: Timing is Everything

Timing is Everything: Email Segmentation by the Clock Jeannette Cézanne Host Patricia Wilson Vice-President, Customer Service

Timing is Everything What is the best time of the day to send? That depends on … • What is your goal? • Who are you trying to reach? www.ewaydirect.com

Timing is Everything What about email frequency? How much is too much? There is no magic number. It’s all about relationships. www.ewaydirect.com

Timing is Everything
Should I send reminders? If so, when?
Send a simple resend of the same offer to
• Those who didn’t open
• Those who opened but didn’t purchase
www.ewaydirect.com

Timing is Everything Can I increase my email sending without getting complaints? Test, test, test! Don’t look at the behavior of the whole list, but segment into testing/timing frequencies. www.ewaydirect.com

Timing is Everything Which is more important, timing or content? Be sure that: • Messages aren’t too similar • Subject line stands out • Messages bring value to recipient www.ewaydirect.com

Timing is Everything What is something marketers can do IN THE NEXT FIVE MINUTES to improve their segmentation via time? Test two identical campaigns to the same group type at two different times. You may be surprised at what happens! www.ewaydirect.com

Thanks for listening in! We’ll take your questions now … To learn how eWayDirect can help you, contact [email_address] Upcoming guests include: April 6: Tony Pisani on compliance Tune in Tuesdays at 2pm EST at www.ewaydirect.com/chatter-marketing www.ewaydirect.com

Email Segmentation by the Clock: Timing is Everything

by eWayDirect on Apr 01, 2010

Accessibility

Categories

Tags

Upload Details

Usage Rights

2 Embeds 9

Statistics

Email Segmentation by the Clock: Timing is Everything — Presentation Transcript

http://blog.ewaydirect.com	7
http://www.slideshare.net	2