Content is King
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Content is King

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eWayDirect's Jeannette Cezanne discusses Email Content.

eWayDirect's Jeannette Cezanne discusses Email Content.

Slides from episode 22 of Chatter Marketing: Tuesdays at 2.

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    Content is King Content is King Presentation Transcript

    • Content is Still King Jeannette Cezanne Marketing Copywriter Jacqueline Causa Host
    • Content is Still King www.ewaydirect.com
    • Content is Still King
        • Selling is all about benefits, not products or services
        • What does the customer want/need?
        • Check what the target audience is looking for and tell that audience you can provide it.
      www.ewaydirect.com
    • Content is Still King
        • Copywriting uses keywords
          • To help SEO efforts
          • To be clear
          • To be compelling
        • Make sure your keywords are the ones that are relevant to the audience you want to reach!
      www.ewaydirect.com
    • Content is Still King
      • Ask yourself what is the problem that prospects are trying to solve, and show that you are the best resource to solve it.
      • Landing page:
        • Retention
        • Bookmarks/sharing
        • Links
        • Optimization
      www.ewaydirect.com
    • Content is Still King
      • Blogging is essential!
        • Must be updated frequently
        • Must be updated regularly
        • Be mindful of RSS feeds
      www.ewaydirect.com
    • Content is Still King
      • Emails should be as carefully written as website copy
        • Call to action
        • Be focused and succinct
        • Be mindful of email’s structure
      www.ewaydirect.com
    • Content is Still King Structure copy the same way your prospect processes information. This means making the prospect feel that it is a dialogue, not a monologue. Make sure that the copy answers the prospects’ questions. www.ewaydirect.com
    • Content is Still King
      • What can marketers do in the NEXT FIVE MINUTES?
        • On your bulletin Board, include:
        • Content cheatsheet (available free by emailing Jeannette@ewaydirect.com)
        • Index card reminder of product or service benefits.
      www.ewaydirect.com
    • Thanks for listening in! We’ll take your questions now … To be notified of upcoming shows and guests, contact [email_address] To learn how eWayDirect can help you, contact [email_address] www.ewaydirect.com