South African Tourism Digital Success Stories 2009
2007 41%  of visitors to Spain booked online
More trips purchased online then offline
Destinations and Websites <ul><li>E Marketing is an essential element of a destination’s marketing plan </li></ul><ul><ul>...
 
CONVERT Organic  ATTRACT Paid ATTRACT ENGAGE
Overlay on the Consumer Lifecycle
Organic  ATTRACT SEO BLOGS Social Networks WOM
1 2 3
Top Themes
 
1
National Tourism Database <ul><li>Most comprehensive database of accommodation, activities and attractions </li></ul><ul><...
1
 
Fin Thank you
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Cambrient

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Presentation by Kevin Lourens of Cambrient at the E-Tourism Africa Summit in Johannesburg 2010

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  • September
  • Cambrient

    1. 1. South African Tourism Digital Success Stories 2009
    2. 2. 2007 41% of visitors to Spain booked online
    3. 3. More trips purchased online then offline
    4. 4. Destinations and Websites <ul><li>E Marketing is an essential element of a destination’s marketing plan </li></ul><ul><ul><li>National, Regional, City or Local </li></ul></ul><ul><li>The destination website is your global home on the internet </li></ul><ul><ul><li>We have created a home for South African Travel online </li></ul></ul>
    5. 6. CONVERT Organic ATTRACT Paid ATTRACT ENGAGE
    6. 7. Overlay on the Consumer Lifecycle
    7. 8. Organic ATTRACT SEO BLOGS Social Networks WOM
    8. 9. 1 2 3
    9. 10. Top Themes
    10. 12. 1
    11. 13. National Tourism Database <ul><li>Most comprehensive database of accommodation, activities and attractions </li></ul><ul><ul><li>Phase 1 of database </li></ul></ul><ul><ul><li>Multi year strategy to create a national product resource for the free benefit of all product owners </li></ul></ul>1
    12. 14. 1
    13. 16. Fin Thank you
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