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Visit Britain
 

Visit Britain

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Presentation by Adriana Conte, Social Media Manager at the E-Tourism Africa Summit 2011 in Cape Town

Presentation by Adriana Conte, Social Media Manager at the E-Tourism Africa Summit 2011 in Cape Town

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  • Were All good at getting out messages - Social Interaction is the key – we measure conversation index - get the community involved
  • Everyones invited
  • Everyones invited

Visit Britain Visit Britain Presentation Transcript

  • VisitBritain’s Social Media Journey there! Justin Reid – Head of Digital and Social Media Adriana Conte – Social Media Programme Manager
  • VisitBritain’s Social Media Journey there! Justin Reid – Head of Digital and Social Media Adriana Conte – Social Media Programme Manager
  • Digital Marketing
    • Websites
    • Campaign
    • eCRM
    • Content Distribution
    • Retail
    • SOCIAL MEDIA
  • Steady progression
  • Bigger picture
  • Bigger picture
  • Bigger picture
  • Bigger picture
  • Bigger picture
  • A Year of Discovery in 20 minutes!
    • Twitter
    • YouTube / VisitBritain.tv
    • Flickr
    • Facebook
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  • VisitBritain.tv
    • On course for over 7 million views in 2011
    • Brought in over £90k in NGF in this f.y. alone
    • Partner channels for Wimbledon, Rad Ed, Jersey, Museum of London, National Trust, Society of London Theatre, The New Forest, Welcome to Yorkshire, Isle of Man, Windsor, Cornwall, Hampshire
    • The digital voice for SME’s in the UK
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  • Flickr
  • Flickr
    • Over 120k All Time views of photos on our Flickr Account
    • Over £200k saved
    • Over 300 photography ambassadors
    • These fantastic images been viewed over 50 million times!
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  • Multi-language
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  • The Next Big Step…
    • Facebook isn’t getting smaller
    • Geo-Location is getting bigger
    • Combine the two…
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  • Why Facebook Places?
  • Why Facebook Places?
  • Why Facebook Places?
  • 10,000’s of checked-in Places on Facebook CMS All Places, no VB editorial control Top 50 UK Places VB editorially chosen Top 50 to launch Growing to Top 500 and upwards Rankings 100% driven by # of check-ins, taken from content in CMS How does it work?
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  • 7 steps to get you started!! 1. Register, claim, merge and send us your details. 2. Alert your Fan Page to Like LoveUK, check-in, comment, Like it, share it. 3. Notify your eCRM customers. 4. Encourage all customers to check-in upon entry / supply POS material. 5. Add to website, and/or other digital platforms, e.g. Twitter, blog, etc. 6. Incentivise your customers where possible, e.g. discounts with check-ins. 7. Keep in touch with us to monitor your progress and share success.
  • Best Way? Inspiration with Geo-location to drive Commercial What’s Top What’s Nearby What’s Hot What Can I Buy
  • Next Up Facebook Deals
  • Effect for Love UK ?
  • 2010 prediction was….
  • How did we do?
  • VisitBritain & Social Media Questions