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The Holy Trinity- Social Media Tools


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Presentation on Social Media by Justin Spratt from Quirk eMarketing at the E-Tourism Africa Summit 2010

Presentation on Social Media by Justin Spratt from Quirk eMarketing at the E-Tourism Africa Summit 2010

Published in: Technology

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  • If you want just one point on the page
  • If you want just one point on the page
  • If you want just one point on the page
  • If you want just one point on the page
  • What if people are saying things about you online and other’s are searching for you?
    Remember, Searching is the number 1 online activity
  • Desirable
    Stands to reason that these are also higher LSMs
  • And there’s a great case study that happened earlier this year which centres on a large american corporate and a country musician.
    I could tell you about it myself, but I thought it would be better if Dave, the musician did it for me..
  • If you want just one point on the page
  • If you want just one point on the page
  • One point with one sub point
  • transparency
  • Show your customers you care
  • Transcript

    • 1. The Holy Trinity: Facebook, Twitter and Blogs Tourism & Social Media // E-Tourism Africa Summit 2010
    • 2. Justin Spratt Managing Partner | Quirk Twitter: @justinspratt
    • 3. 1. Context: Facebook, Twitter and Blogs 2. Setting up these tools 3. Case Studies 4. Takeaways Agenda
    • 4. Global online travel retail sector is worth $125 billion Travelmole, 2008
    • 5. Social Media: Context
    • 6. Information Information
    • 7. Social media really is pervasive…
    • 8. “There's a plane in the Hudson. I'm on the ferry going to pick up the people. Crazy.” 10:36 PM Jan 15th from TwitPic Views 486,314 News doesn’t break anymore… It Tweets
    • 9.
    • 10.
    • 11. “78% of people trust the recommendations of others” Nielson, 2009: “Trust in Advertising”
    • 12. Two thirds of the global Internet population visit social networks Nielsen, Global Faces & Networked Places, 2009 Credit: Christian & Cie
    • 13. “Your brand is no stronger than its reputation - and will increasingl y depend on what comes up when you are Googled” Alan Jenkins Communications Consultant
    • 14. Source: Nielsen/Netratings In 2006 approximately 80% of all online purchases originated from search engines
    • 15. The Holy Trinity Facebook, Twitter and Blogs
    • 16. 500mn users, 50% active daily Average user has 130 friends (Dunbar) Spend 700bn minutes per month Average user creates 90 pieces of content per month 150mn active mobile users > 1mn websites integrated with Facebook Facebook Factsheet
    • 17. Source: Total Poland active audience, Facebook internal, data Jan 2010 Facebook SA Profile
    • 18. Groups great for organizing on a personal level and for smaller scale interaction around a cause. Pages better for brands, businesses, bands, movies, or celebrities who want to interact with fans or customers without having them connected to a personal account, and have a need to exceed Facebook’s 5k friend cap Mashable, 2010 Facebook Groups vs. Pages
    • 19. Twitter
    • 20. “Folks were tweeting 5,000 times a day in 2007. By 2008, that number was 300,000, and by 2009 it had grown to 2.5 million per day. Tweets grew 1,400% last year to 35 million per day. Today, we are seeing 50 million tweets per day — that’s an average of 600 tweets per second.”
    • 21. Blogs
    • 22. “Website created by a user or group to update others through regular commentaries, opinions and sharing content” Universal McCann, 2010 Blogs
    • 23. Blogs
    • 24. And don’t forget their cousins
    • 25. Case Studies…
    • 26. Any carrier; brand awareness
    • 27. “Spring Break” Over 75k emails per shot R15 ROI per email address Code embedded in mailers to optimise Email Marketing Case
    • 28. Case: United Breaks Guitars
    • 29. Over 9 million views Topped the US & UK iTunes charts United’s Share price dropped 10% ($180m)
    • 30. Case: Ryanair
    • 31. Ryanair comments on random blog
    • 32. Followed by “official response”
    • 33. Online community gets hold of it
    • 34. The newspapers got hold of it…
    • 35. Then influential sites
    • 36. …And we know how powerful search ranking is
    • 37. Takeaways…
    • 38. Hand inHand in gloveglove
    • 39. Engage
    • 40. TransparencyTransparency
    • 41. LoveLove
    • 42. twitter: @justinspratt blog: