Loading…

Flash Player 9 (or above) is needed to view presentations.
We have detected that you do not have it on your computer. To install it, go here.

Like this presentation? Why not share!

Like this? Share it with your network

Share

The Holy Trinity- Social Media Tools

on

  • 776 views

Presentation on Social Media by Justin Spratt from Quirk eMarketing at the E-Tourism Africa Summit 2010

Presentation on Social Media by Justin Spratt from Quirk eMarketing at the E-Tourism Africa Summit 2010

Statistics

Views

Total Views
776
Views on SlideShare
776
Embed Views
0

Actions

Likes
0
Downloads
21
Comments
0

0 Embeds 0

No embeds

Accessibility

Categories

Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment
  • If you want just one point on the page
  • If you want just one point on the page
  • If you want just one point on the page
  • If you want just one point on the page
  • What if people are saying things about you online and other ’s are searching for you? Remember, Searching is the number 1 online activity
  • Desirable Appealing Stands to reason that these are also higher LSMs
  • And there ’s a great case study that happened earlier this year which centres on a large american corporate and a country musician. I could tell you about it myself, but I thought it would be better if Dave, the musician did it for me..
  • If you want just one point on the page
  • If you want just one point on the page
  • One point with one sub point
  • transparency
  • Show your customers you care

The Holy Trinity- Social Media Tools Presentation Transcript

  • 1. The Holy Trinity: Facebook, Twitter and Blogs Tourism & Social Media // E-Tourism Africa Summit 2010
  • 2. Justin Spratt Managing Partner | Quirk T witter: @justinspratt
  • 3.
    • Context: Facebook, Twitter and Blogs
    • Setting up these tools
    • Case Studies
    • Takeaways
    Agenda
  • 4. Global online travel retail sector is worth $125 billion Travelmole, 2008 http://www.flickr.com/photos/cesarcabrera/272675388
  • 5.  
  • 6.  
  • 7.  
  • 8.  
  • 9. Social Media: Context
  • 10. Information Information
  • 11.  
  • 12.  
  • 13.  
  • 14. Social media really is pervasive…
  • 15. “ There's a plane in the Hudson. I'm on the ferry going to pick up the people. Crazy. ” 10:36 PM Jan 15th from TwitPic Views 486,314 News doesn’t break anymore… It Tweets
  • 16. brandinfiltration.com
  • 17. brandinfiltration.com
  • 18.  
  • 19. “ 78% of people trust the recommendations of others ” Nielson, 2009: “Trust in Advertising”
  • 20. Two thirds of the global Internet population visit social networks Nielsen, Global Faces & Networked Places, 2009 Credit: Christian & Cie http://www.flickr.com/photos/christiangates/
  • 21. “ Your brand is no stronger than its reputation - and will increasingly depend on what comes up when you are Googled ” Alan Jenkins Communications Consultant
  • 22. Source: Nielsen/Netratings In 2006 approximately 80% of all online purchases originated from search engines
  • 23. The Holy Trinity Facebook, Twitter and Blogs
  • 24.
    • 500mn users, 50% active daily
    • Average user has 130 friends (Dunbar)
    • Spend 700bn minutes per month
    • Average user creates 90 pieces of content per month
    • 150mn active mobile users
    • > 1mn websites integrated with Facebook
    Facebook Factsheet
  • 25. Source: Total Poland active audience, Facebook internal, data Jan 2010 Facebook SA Profile
  • 26.  
  • 27.  
  • 28.  
  • 29.
    • Groups great for organizing on a personal level and for smaller scale interaction around a cause.
    • Pages better for brands, businesses, bands, movies, or celebrities who want to interact with fans or customers without having them connected to a personal account, and have a need to exceed Facebook’s 5k friend cap
    • Mashable, 2010
    Facebook Groups vs. Pages
  • 30. Twitter
  • 31. “ Folks were tweeting 5,000 times a day in 2007. By 2008, that number was 300,000, and by 2009 it had grown to 2.5 million per day. Tweets grew 1,400% last year to 35 million per day. Today, we are seeing 50 million tweets per day —that’s an average of 600 tweets per second.” Twitter.com
  • 32. Blogs
  • 33.
    • “ Website created by a user or group to update others through regular commentaries, opinions and sharing content”
    • Universal McCann, 2010
    Blogs
  • 34. Blogs
  • 35. And don’ t forget their cousins
  • 36.  
  • 37.  
  • 38. Case Studies …
  • 39.  
  • 40. www.myskystatus.com A ny carrier; brand awareness
  • 41.  
  • 42.  
  • 43.  
  • 44.
    • “ Spring Break”
    • Over 75k emails per shot
    • R15 ROI per email address
    • Code embedded in mailers to optimise
    Email Marketing Case
  • 45. Case: United Breaks Guitars
  • 46. Over 9 million views Topped the US & UK iTunes charts United ’ s Share price dropped 10% ($180m)
  • 47.  
  • 48. Case: Ryanair
  • 49. Ryanair comments on random blog
  • 50. Followed by “official response”
  • 51. Online community gets hold of it
  • 52. T he newspapers got hold of it …
  • 53.  
  • 54. T hen influential sites
  • 55. … And we know how powerful search ranking is
  • 56. Takeaways…
  • 57.  
  • 58. Hand in glove
  • 59.  
  • 60. Engage
  • 61. Transparency
  • 62. Love
  • 63. [email_address] twitter: @justinspratt blog: sandboxsavant.com