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The Holy Trinity- Social Media Tools



Presentation on Social Media by Justin Spratt from Quirk eMarketing at the E-Tourism Africa Summit 2010

Presentation on Social Media by Justin Spratt from Quirk eMarketing at the E-Tourism Africa Summit 2010



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  • If you want just one point on the page
  • If you want just one point on the page
  • If you want just one point on the page
  • If you want just one point on the page
  • What if people are saying things about you online and other ’s are searching for you? Remember, Searching is the number 1 online activity
  • Desirable Appealing Stands to reason that these are also higher LSMs
  • And there ’s a great case study that happened earlier this year which centres on a large american corporate and a country musician. I could tell you about it myself, but I thought it would be better if Dave, the musician did it for me..
  • If you want just one point on the page
  • If you want just one point on the page
  • One point with one sub point
  • transparency
  • Show your customers you care

The Holy Trinity- Social Media Tools The Holy Trinity- Social Media Tools Presentation Transcript

  • The Holy Trinity: Facebook, Twitter and Blogs Tourism & Social Media // E-Tourism Africa Summit 2010
  • Justin Spratt Managing Partner | Quirk T witter: @justinspratt
    • Context: Facebook, Twitter and Blogs
    • Setting up these tools
    • Case Studies
    • Takeaways
    Agenda View slide
  • Global online travel retail sector is worth $125 billion Travelmole, 2008 http://www.flickr.com/photos/cesarcabrera/272675388 View slide
  • Social Media: Context
  • Information Information
  • Social media really is pervasive…
  • “ There's a plane in the Hudson. I'm on the ferry going to pick up the people. Crazy. ” 10:36 PM Jan 15th from TwitPic Views 486,314 News doesn’t break anymore… It Tweets
  • brandinfiltration.com
  • brandinfiltration.com
  • “ 78% of people trust the recommendations of others ” Nielson, 2009: “Trust in Advertising”
  • Two thirds of the global Internet population visit social networks Nielsen, Global Faces & Networked Places, 2009 Credit: Christian & Cie http://www.flickr.com/photos/christiangates/
  • “ Your brand is no stronger than its reputation - and will increasingly depend on what comes up when you are Googled ” Alan Jenkins Communications Consultant
  • Source: Nielsen/Netratings In 2006 approximately 80% of all online purchases originated from search engines
  • The Holy Trinity Facebook, Twitter and Blogs
    • 500mn users, 50% active daily
    • Average user has 130 friends (Dunbar)
    • Spend 700bn minutes per month
    • Average user creates 90 pieces of content per month
    • 150mn active mobile users
    • > 1mn websites integrated with Facebook
    Facebook Factsheet
  • Source: Total Poland active audience, Facebook internal, data Jan 2010 Facebook SA Profile
    • Groups great for organizing on a personal level and for smaller scale interaction around a cause.
    • Pages better for brands, businesses, bands, movies, or celebrities who want to interact with fans or customers without having them connected to a personal account, and have a need to exceed Facebook’s 5k friend cap
    • Mashable, 2010
    Facebook Groups vs. Pages
  • Twitter
  • “ Folks were tweeting 5,000 times a day in 2007. By 2008, that number was 300,000, and by 2009 it had grown to 2.5 million per day. Tweets grew 1,400% last year to 35 million per day. Today, we are seeing 50 million tweets per day —that’s an average of 600 tweets per second.” Twitter.com
  • Blogs
    • “ Website created by a user or group to update others through regular commentaries, opinions and sharing content”
    • Universal McCann, 2010
  • Blogs
  • And don’ t forget their cousins
  • Case Studies …
  • www.myskystatus.com A ny carrier; brand awareness
    • “ Spring Break”
    • Over 75k emails per shot
    • R15 ROI per email address
    • Code embedded in mailers to optimise
    Email Marketing Case
  • Case: United Breaks Guitars
  • Over 9 million views Topped the US & UK iTunes charts United ’ s Share price dropped 10% ($180m)
  • Case: Ryanair
  • Ryanair comments on random blog
  • Followed by “official response”
  • Online community gets hold of it
  • T he newspapers got hold of it …
  • T hen influential sites
  • … And we know how powerful search ranking is
  • Takeaways…
  • Hand in glove
  • Engage
  • Transparency
  • Love
  • [email_address] twitter: @justinspratt blog: sandboxsavant.com