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The Holy Trinity:
Facebook, Twitter and Blogs
Tourism & Social Media // E-Tourism Africa Summit 2010
Justin Spratt
Managing Partner | Quirk
Twitter: @justinspratt
1. Context: Facebook, Twitter and Blogs
2. Setting up these tools
3. Case Studies
4. Takeaways
Agenda
Global online travel
retail sector is worth
$125 billion
Travelmole, 2008
http://www.flickr.com/photos/cesarcabrera/272675...
Social Media: Context
Information
Information
Social media really is pervasive…
“There's a
plane in
the
Hudson.
I'm on the
ferry
going to
pick up
the
people.
Crazy.”
10:36 PM Jan 15th from TwitPic
Views...
brandinfiltration.com
brandinfiltration.com
“78% of people trust
the recommendations
of others”
Nielson, 2009: “Trust in Advertising”
Two thirds of the global
Internet population visit
social networks
Nielsen, Global Faces & Networked Places, 2009 Credit: ...
“Your brand
is no
stronger
than its
reputation
- and will
increasingl
y depend on
what comes
up when you
are
Googled”
Alan...
Source: Nielsen/Netratings
In 2006 approximately 80% of all online purchases
originated from search engines
The Holy Trinity
Facebook, Twitter and Blogs
500mn users, 50% active daily
Average user has 130 friends (Dunbar)
Spend 700bn minutes per month
Average user creates 90 ...
Source: Total Poland active audience, Facebook internal, data Jan 2010
Facebook SA Profile
Groups great for organizing on a personal level
and for smaller scale interaction around a cause.
Pages better for brands,...
Twitter
“Folks were tweeting 5,000 times a
day in 2007. By 2008, that number
was 300,000, and by 2009 it had
grown to 2.5 million ...
Blogs
“Website created by a user or
group to update others through
regular commentaries, opinions
and sharing content”
Universal...
Blogs
And don’t forget their cousins
Case Studies…
www.myskystatus.com
Any carrier; brand
awareness
“Spring Break”
Over 75k emails per shot
R15 ROI per email address
Code embedded in mailers
to optimise
Email Marketing Case
Case:
United Breaks Guitars
Over 9 million views
Topped the US & UK iTunes charts
United’s Share price dropped 10% ($180m)
Case:
Ryanair
Ryanair comments on random blog
Followed by “official response”
Online community gets hold of it
The newspapers got
hold of it…
Then influential sites
…And we know how
powerful search ranking is
Takeaways…
Hand inHand in
gloveglove
Engage
TransparencyTransparency
LoveLove
justin.spratt@quirk.biz
twitter: @justinspratt
blog: sandboxsavant.com
The Holy Trinity- Social Media Tools
The Holy Trinity- Social Media Tools
The Holy Trinity- Social Media Tools
The Holy Trinity- Social Media Tools
The Holy Trinity- Social Media Tools
The Holy Trinity- Social Media Tools
The Holy Trinity- Social Media Tools
The Holy Trinity- Social Media Tools
The Holy Trinity- Social Media Tools
The Holy Trinity- Social Media Tools
The Holy Trinity- Social Media Tools
The Holy Trinity- Social Media Tools
The Holy Trinity- Social Media Tools
The Holy Trinity- Social Media Tools
The Holy Trinity- Social Media Tools
The Holy Trinity- Social Media Tools
The Holy Trinity- Social Media Tools
The Holy Trinity- Social Media Tools
The Holy Trinity- Social Media Tools
The Holy Trinity- Social Media Tools
The Holy Trinity- Social Media Tools
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The Holy Trinity- Social Media Tools

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Presentation on Social Media by Justin Spratt from Quirk eMarketing at the E-Tourism Africa Summit 2010

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  • If you want just one point on the page
  • If you want just one point on the page
  • If you want just one point on the page
  • If you want just one point on the page
  • What if people are saying things about you online and other’s are searching for you?
    Remember, Searching is the number 1 online activity
  • Desirable
    Appealing
    Stands to reason that these are also higher LSMs
  • And there’s a great case study that happened earlier this year which centres on a large american corporate and a country musician.
    I could tell you about it myself, but I thought it would be better if Dave, the musician did it for me..
  • If you want just one point on the page
  • If you want just one point on the page
  • One point with one sub point
  • transparency
  • Show your customers you care
  • Transcript of "The Holy Trinity- Social Media Tools"

    1. 1. The Holy Trinity: Facebook, Twitter and Blogs Tourism & Social Media // E-Tourism Africa Summit 2010
    2. 2. Justin Spratt Managing Partner | Quirk Twitter: @justinspratt
    3. 3. 1. Context: Facebook, Twitter and Blogs 2. Setting up these tools 3. Case Studies 4. Takeaways Agenda
    4. 4. Global online travel retail sector is worth $125 billion Travelmole, 2008 http://www.flickr.com/photos/cesarcabrera/272675388
    5. 5. Social Media: Context
    6. 6. Information Information
    7. 7. Social media really is pervasive…
    8. 8. “There's a plane in the Hudson. I'm on the ferry going to pick up the people. Crazy.” 10:36 PM Jan 15th from TwitPic Views 486,314 News doesn’t break anymore… It Tweets
    9. 9. brandinfiltration.com
    10. 10. brandinfiltration.com
    11. 11. “78% of people trust the recommendations of others” Nielson, 2009: “Trust in Advertising”
    12. 12. Two thirds of the global Internet population visit social networks Nielsen, Global Faces & Networked Places, 2009 Credit: Christian & Cie http://www.flickr.com/photos/christiangates/
    13. 13. “Your brand is no stronger than its reputation - and will increasingl y depend on what comes up when you are Googled” Alan Jenkins Communications Consultant
    14. 14. Source: Nielsen/Netratings In 2006 approximately 80% of all online purchases originated from search engines
    15. 15. The Holy Trinity Facebook, Twitter and Blogs
    16. 16. 500mn users, 50% active daily Average user has 130 friends (Dunbar) Spend 700bn minutes per month Average user creates 90 pieces of content per month 150mn active mobile users > 1mn websites integrated with Facebook Facebook Factsheet
    17. 17. Source: Total Poland active audience, Facebook internal, data Jan 2010 Facebook SA Profile
    18. 18. Groups great for organizing on a personal level and for smaller scale interaction around a cause. Pages better for brands, businesses, bands, movies, or celebrities who want to interact with fans or customers without having them connected to a personal account, and have a need to exceed Facebook’s 5k friend cap Mashable, 2010 Facebook Groups vs. Pages
    19. 19. Twitter
    20. 20. “Folks were tweeting 5,000 times a day in 2007. By 2008, that number was 300,000, and by 2009 it had grown to 2.5 million per day. Tweets grew 1,400% last year to 35 million per day. Today, we are seeing 50 million tweets per day — that’s an average of 600 tweets per second.” Twitter.com
    21. 21. Blogs
    22. 22. “Website created by a user or group to update others through regular commentaries, opinions and sharing content” Universal McCann, 2010 Blogs
    23. 23. Blogs
    24. 24. And don’t forget their cousins
    25. 25. Case Studies…
    26. 26. www.myskystatus.com Any carrier; brand awareness
    27. 27. “Spring Break” Over 75k emails per shot R15 ROI per email address Code embedded in mailers to optimise Email Marketing Case
    28. 28. Case: United Breaks Guitars
    29. 29. Over 9 million views Topped the US & UK iTunes charts United’s Share price dropped 10% ($180m)
    30. 30. Case: Ryanair
    31. 31. Ryanair comments on random blog
    32. 32. Followed by “official response”
    33. 33. Online community gets hold of it
    34. 34. The newspapers got hold of it…
    35. 35. Then influential sites
    36. 36. …And we know how powerful search ranking is
    37. 37. Takeaways…
    38. 38. Hand inHand in gloveglove
    39. 39. Engage
    40. 40. TransparencyTransparency
    41. 41. LoveLove
    42. 42. justin.spratt@quirk.biz twitter: @justinspratt blog: sandboxsavant.com
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