Your SlideShare is downloading. ×
  • Like

Loading…

Flash Player 9 (or above) is needed to view presentations.
We have detected that you do not have it on your computer. To install it, go here.

×

Now you can save presentations on your phone or tablet

Available for both IPhone and Android

Text the download link to your phone

Standard text messaging rates apply

Selling Travel Online- Expedia

  • 3,745 views
Published

Presentation by Diego Lofuedo of Expedia at the E-Tourism Africa Summit 2010

Presentation by Diego Lofuedo of Expedia at the E-Tourism Africa Summit 2010

Published in Business , Travel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Be the first to comment
No Downloads

Views

Total Views
3,745
On SlideShare
0
From Embeds
0
Number of Embeds
1

Actions

Shares
Downloads
218
Comments
0
Likes
2

Embeds 0

No embeds

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
    No notes for slide

Transcript

  • 1. ©2008 Expedia, Inc. Confidential & proprietary. All rights reserved. E-Tourism Africa Summit October 26th 2010 CPT International Conference Centre
  • 2. AGENDA 1. How the Internet is evolving as a distribution and marketing channel for travel products • Growth in online adoption • Effects of the internet on consumers • Effects of the internet on hotels and travel suppliers • Effects of the internet on intermediaries 2. How to profit from online distribution (focus on OLTAs) • Effects of the online shift to hotels and travel suppliers 3. Results in South Africa 4. Expedia – More than just Transactions 5. Questions & Answers © 2007 Expedia. Confidential and proprietary. All rights reserved. Expedia Partner Services Group 1 |
  • 3. How to profit from online distribution 1. Expedia? 2. Basics for working with OLTA´s … and YOUR own web © 2007 Expedia. Confidential and proprietary. All rights reserved. Expedia Partner Services Group 2 |
  • 4. Our mission remains the same… At Expedia, we create the best marketplaces around the world for travelers to plan, book and manage their trips.
  • 5. 2009 “… was the year that online travel agency, Expedia, displaced American Express as the industry's largest seller of travel.” -Travel Weekly Power List 2010 2009 2008 American Express 21.8 29.1 Carlson Wagonlit 21.5 27.8 Expedia 21.4 21.3 HRG 16 BCD Travel 14.6 14 Orbitz 10.1 10.8 Travelocity 10.6 10* Priceline 9.3 7.4 * Estimated as did not return figures Source: Travel Weekly Power List 2010; Annual Earnings in billions (US$) 4
  • 6. How to profit from online distribution 1. Expedia? 2. Basics for working with OLTA´s … and YOUR own web © 2007 Expedia. Confidential and proprietary. All rights reserved. Expedia Partner Services Group 5 |
  • 7. 230 grams of competing inputs 1. 2. large blade small blade 3. corkscrew 4. can opener with small screwdriver 5. cap lifter with screwdriver 6. wire stripper 7. reamer 8. punch 9. key ring 10. inox tweezers 11. toothpick 12. scissors 13. multi-purpose hook / parcel carrier 14. wood saw 15. fish scaler 16. hook disgorger 17. ruler (cm + inches) 18. nailfile 19. metal file 20. nail cleaner 21. metal saw 22. screwdriver 23. 2.5mm chisel 24. pliers 25. wire crimping tool 26. wire cutters 27. Philips screwdriver 28. magnifying lens 5x 29. pressurized ballpoint pen 30. pin 31. mini-screwdriver 32. sewing eye © 2007 Expedia. Confidential and proprietary. All rights reserved. Expedia Partner Services Group | 6
  • 8. Online Strategic Building Blocks Content Growth Drivers Increase Improve Rate Conversion with & quality Availability Reviews efficiently Focus on Consumer Relevance Standard Enablers Connectivity Technology Content Customer Grow Extremely Principles Simplistic Guiding Centric Profitably Focused Test Innovate where Performance Agile it matters & Learn culture 7
  • 9. Focused design, intuitive, highly usable © Expedia Inc. Confidential and proprietary. All rights 8
  • 10. Back to basics RATE & ROOMS Do you have: The right rate plans 2011 2012? The right 18 month Calendar? The right yielding methods ? The right plan ? The right people and IT? The right... Everything! © Expedia Inc. Confidential and proprietary. All rights Expedia Partner Services
  • 11. Expedia continued content enhancement optimisation There are 295 hotels in Cape Town 30% with no Internet?
  • 12. Provide excellent service – Read and Reply Hotel Conversion vs User rating Score (1-5) Conversion Index 220 % Total ratings 170 100 1–2.9 3.0–3.9 4.0–5.0 % User Ratings © 2007 Expedia. Confidential and proprietary. All rights reserved. Expedia Partner Services Group |
  • 13. AGENDA 1. How the Internet is evolving as a distribution and marketing channel for travel products • Growth in online adoption • Effects of the internet on consumers • Effects of the internet on hotels and travel suppliers • Effects of the internet on intermediaries 2. How to profit from online distribution (focus on OLTAs) • Effects of the online shift to hotels and travel suppliers 3. Results in South Africa 4. Expedia – More than just Transactions 5. Questions & Answers © 2007 Expedia. Confidential and proprietary. All rights reserved. Expedia Partner Services Group 12 |
  • 14. AGENDA 1. How the Internet is evolving as a distribution and marketing channel for travel products • Growth in online adoption • Effects of the internet on consumers • Effects of the internet on hotels and travel suppliers • Effects of the internet on intermediaries 2. How to profit from online distribution (focus on OLTAs) • Effects of the online shift to hotels and travel suppliers 3. Results in South Africa 4. Expedia – More than just Transactions 5. Questions & Answers 13
  • 15. ©2008 Expedia, Inc. Confidential & proprietary. All rights reserved.
  • 16. Summary 1. This shifting online is impacting consumers, intermediaries, and travel suppliers. Internet is changing the way people buy and sell travel (i.e. Cape Town or Cairo sold as a long weekend city break!). 2. Revenue Management is key to maximize profits. Moreover in times of economy slowdown. Every single penny counts  3. Wear online hat when doing business with online Tour Operators. Wear offline hat while doing business with offline tour operators. Think selling price while @ 4. Expedia is your best option to maximize revenue, reach worldwide audience, learn about e-commerce and benefit from our vast online experience. 5. Expedia is the ONLY OLTA that can offer you Transactions, Media Value and Billboard effect. No other competitor can close the circle this way!. 6. Online is not the future. It is the present. And it is happening now in Africa. We are bringing the e-commerce to Africa and Africa to the e-commerce. Join us! 7. The Offline Travel Trade is not left aside. Join www.agentrez.com and start earning $$! © 2007 Expedia. Confidential and proprietary. All rights reserved. Expedia Partner Services Group 16 |
  • 17. Thank you! ANY QUESTIONS? Diego J. Lofeudo diegol@expedia.com ©2008 Expedia, Inc. Confidential & proprietary. All rights reserved. Ross Kata rkata@expedia.com 17