Richard Trillo

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Presentation by Richard Trillo at the E-Tourism Africa Summit 2011 in Cape Town

Published in: Technology, Travel, Business
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  • Richard Trillo

    1. 1. Anyone know the way? The future of travel guidebooks Richard Trillo
    2. 2. 1975
    3. 3. 1975
    4. 4. 1977
    5. 5. 1977
    6. 6. 1985
    7. 7. 1987
    8. 8. 1993
    9. 9. 2004
    10. 10. 2005
    11. 11. 2011
    12. 12. “All travel publishers are continuing to optimise thedistribution of guidebooks as eBooks to earn realrevenues alongside the print market. But this formatand its distribution channels are still relatively new.We’re currently focused mainly on Amazon andApple. However, the rate their technologies areadvancing makes it difficult to predict how this willall develop.As for guidebook apps, they may begin to includecommercial content that is location-aware, targettingconsumers via their location in real time.”Douglas Schatz, Lonely Planet
    13. 13. “All-round encyclopaedic travel informationprobably isn’t the thing any more: the web makes iteasier for long-tail, niche travel content to bemarketed and found by customers.Whether travel consumers fancy doing a cookerycourse in Spain, need a boutique hotel in Cornwallor want to meet a local in Prague, they are moresavvy than ever before and they have more tools attheir disposal. They can find exactly what they wantrather than relying on giant, generalist, travelpublishers. ”Martin Dunford, Rough Guides co-founder
    14. 14. Anyone know the way? The future of travel guidebooks Richard Trillo

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