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Published

Presentation by Richard Trillo at the E-Tourism Africa Summit 2011 in Cape Town

Presentation by Richard Trillo at the E-Tourism Africa Summit 2011 in Cape Town

Published in Technology , Travel , Business
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Transcript

  • 1. Anyone know the way? The future of travel guidebooks Richard Trillo
  • 2. 1975
  • 3. 1975
  • 4. 1977
  • 5. 1977
  • 6. 1985
  • 7. 1987
  • 8. 1993
  • 9. 2004
  • 10. 2005
  • 11. 2011
  • 12. “All travel publishers are continuing to optimise thedistribution of guidebooks as eBooks to earn realrevenues alongside the print market. But this formatand its distribution channels are still relatively new.We’re currently focused mainly on Amazon andApple. However, the rate their technologies areadvancing makes it difficult to predict how this willall develop.As for guidebook apps, they may begin to includecommercial content that is location-aware, targettingconsumers via their location in real time.”Douglas Schatz, Lonely Planet
  • 13. “All-round encyclopaedic travel informationprobably isn’t the thing any more: the web makes iteasier for long-tail, niche travel content to bemarketed and found by customers.Whether travel consumers fancy doing a cookerycourse in Spain, need a boutique hotel in Cornwallor want to meet a local in Prague, they are moresavvy than ever before and they have more tools attheir disposal. They can find exactly what they wantrather than relying on giant, generalist, travelpublishers. ”Martin Dunford, Rough Guides co-founder
  • 14. Anyone know the way? The future of travel guidebooks Richard Trillo