FLOW COMMUNICATIONS WEB | DESIGN | JOURNALISM | EMARKETING | TRAINING
Tara Turkington: Online storytelling
Online storytelling
• Storytelling online can help to grow your
tourism business
• Follow a journalistic formula
• Keep re...
What’s up with that squirrel?
What makes a good story?
Classic journalistic elements of newsworthiness:
- Timeliness
- Proximity
- Prominence
- Impact
-...
Some recent South African case studies
- www.capetown.travel
- www.tablemountain.net
- www.aquarium.co.za
- www.madikwe.co...
FLOW COMMUNICATIONS WEB | DESIGN | JOURNALISM | EMARKETING | TRAINING
www.capetown.travel
FLOW COMMUNICATIONS WEB | DESIGN | JOURNALISM | EMARKETING | TRAINING
FLOW COMMUNICATIONS WEB | DESIGN | JOURNALISM | EMARKETING | TRAINING
FLOW COMMUNICATIONS WEB | DESIGN | JOURNALISM | EMARKETING | TRAINING
Comments/ Reactions/www.aquarium.co.za
FLOW COMMUNICATIONS WEB | DESIGN | JOURNALISM | EMARKETING | TRAINING
FLOW COMMUNICATIONS WEB | DESIGN | JOURNALISM | EMARKETING | TRAINING
www.madikwe.com
www.maropeng.co.za
FLOW COMMUNICATIONS WEB | DESIGN | JOURNALISM | EMARKETING | TRAINING
Australopithecus sediba
New York Times article
FLOW COMMUNICATIONS WEB | DESIGN | JOURNALISM | EMARKETING | TRAINING
9 April 2010
Visits 4,186
FLOW COMMUNICATIONS WEB | DESIGN | JOURNALISM | EMARKETING | TRAINING
So how do you tell the world
about your great content?
The social networking solar system
Online Storytelling
Online Storytelling
Online Storytelling
Online Storytelling
Online Storytelling
Online Storytelling
Online Storytelling
Online Storytelling
Online Storytelling
Online Storytelling
Online Storytelling
Online Storytelling
Online Storytelling
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Online Storytelling

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Presentation by Tara Turkington of Flow Communications at the E-Tourism Africa Summit 2010

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Online Storytelling

  1. 1. FLOW COMMUNICATIONS WEB | DESIGN | JOURNALISM | EMARKETING | TRAINING Tara Turkington: Online storytelling
  2. 2. Online storytelling • Storytelling online can help to grow your tourism business • Follow a journalistic formula • Keep repeating the process • Good storytelling is a conversation
  3. 3. What’s up with that squirrel?
  4. 4. What makes a good story? Classic journalistic elements of newsworthiness: - Timeliness - Proximity - Prominence - Impact - Novelty - Money - Sex & scandal
  5. 5. Some recent South African case studies - www.capetown.travel - www.tablemountain.net - www.aquarium.co.za - www.madikwe.com - www.maropeng.co.za
  6. 6. FLOW COMMUNICATIONS WEB | DESIGN | JOURNALISM | EMARKETING | TRAINING www.capetown.travel
  7. 7. FLOW COMMUNICATIONS WEB | DESIGN | JOURNALISM | EMARKETING | TRAINING
  8. 8. FLOW COMMUNICATIONS WEB | DESIGN | JOURNALISM | EMARKETING | TRAINING
  9. 9. FLOW COMMUNICATIONS WEB | DESIGN | JOURNALISM | EMARKETING | TRAINING
  10. 10. Comments/ Reactions/www.aquarium.co.za FLOW COMMUNICATIONS WEB | DESIGN | JOURNALISM | EMARKETING | TRAINING
  11. 11. FLOW COMMUNICATIONS WEB | DESIGN | JOURNALISM | EMARKETING | TRAINING www.madikwe.com
  12. 12. www.maropeng.co.za FLOW COMMUNICATIONS WEB | DESIGN | JOURNALISM | EMARKETING | TRAINING Australopithecus sediba
  13. 13. New York Times article FLOW COMMUNICATIONS WEB | DESIGN | JOURNALISM | EMARKETING | TRAINING
  14. 14. 9 April 2010 Visits 4,186 FLOW COMMUNICATIONS WEB | DESIGN | JOURNALISM | EMARKETING | TRAINING
  15. 15. So how do you tell the world about your great content? The social networking solar system

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