Online Storytelling

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Presentation by Tara Turkington of Flow Communications at the E-Tourism Africa Summit 2010

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Online Storytelling

  1. 1. FLOW COMMUNICATIONS WEB | DESIGN | JOURNALISM | EMARKETING | TRAINING Tara Turkington: Online storytelling
  2. 2. Online storytelling • Storytelling online can help to grow your tourism business • Follow a journalistic formula • Keep repeating the process • Good storytelling is a conversation
  3. 3. What’s up with that squirrel?
  4. 4. What makes a good story? Classic journalistic elements of newsworthiness: - Timeliness - Proximity - Prominence - Impact - Novelty - Money - Sex & scandal
  5. 5. Some recent South African case studies - www.capetown.travel - www.tablemountain.net - www.aquarium.co.za - www.madikwe.com - www.maropeng.co.za
  6. 6. FLOW COMMUNICATIONS WEB | DESIGN | JOURNALISM | EMARKETING | TRAINING www.capetown.travel
  7. 7. FLOW COMMUNICATIONS WEB | DESIGN | JOURNALISM | EMARKETING | TRAINING
  8. 8. FLOW COMMUNICATIONS WEB | DESIGN | JOURNALISM | EMARKETING | TRAINING
  9. 9. FLOW COMMUNICATIONS WEB | DESIGN | JOURNALISM | EMARKETING | TRAINING
  10. 10. Comments/ Reactions/www.aquarium.co.za FLOW COMMUNICATIONS WEB | DESIGN | JOURNALISM | EMARKETING | TRAINING
  11. 11. FLOW COMMUNICATIONS WEB | DESIGN | JOURNALISM | EMARKETING | TRAINING www.madikwe.com
  12. 12. www.maropeng.co.za FLOW COMMUNICATIONS WEB | DESIGN | JOURNALISM | EMARKETING | TRAINING Australopithecus sediba
  13. 13. New York Times article FLOW COMMUNICATIONS WEB | DESIGN | JOURNALISM | EMARKETING | TRAINING
  14. 14. 9 April 2010 Visits 4,186 FLOW COMMUNICATIONS WEB | DESIGN | JOURNALISM | EMARKETING | TRAINING
  15. 15. So how do you tell the world about your great content? The social networking solar system
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