Marketing Channel Distribution
& Online Booking
“The internet can no longer be viewed just as an
add-on to marketing efforts – it is now an integral,
critical part of travel distribution.”
“Traffic to the travel category of websites is actually
increasing as people tighten their belts.”
“People are researching their travel decisions more
intensively online and are shifting to the online channel
as they become more price sensitive.”
Diane Clarkson, Travel Industry Analyst at Jupiter Research and Bill Tancer, Hitwise, in
webinar: Travel 2.0 Today, The Economy and the Evolving Travel Landscape.
Hotels & Activity Providers need to find
a way to interact with the marketing
power of the web.
They need to solve the following
We’d like to stay…
Do you have availability?
- Inconvenient to guest.
- Inefficient for you.
You may lose the
Your destination may lose the
booking if it is difficult to book.
Realtime Online Booking Form
A “Check Availability
and Book Online”
button on websites.
For an accommodation or activity provider,
the next challenge is to ensure that
everyone else who would like to sell the
accommodation or activity has access to
availability and rates.