Nightsbridge East Africa

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Presentation of Nightsbridge Reservation Solutions at E-Tourism East Africa Conference September 2-3rd 2010 Nairobi

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Nightsbridge East Africa

  1. 1. Bringing you Bookings from the World
  2. 2. Marketing Channel Distribution & Online Booking
  3. 3. “The internet can no longer be viewed just as an add-on to marketing efforts – it is now an integral, critical part of travel distribution.” “Traffic to the travel category of websites is actually increasing as people tighten their belts.” “People are researching their travel decisions more intensively online and are shifting to the online channel as they become more price sensitive.” Diane Clarkson, Travel Industry Analyst at Jupiter Research and Bill Tancer, Hitwise, in webinar: Travel 2.0 Today, The Economy and the Evolving Travel Landscape.
  4. 4. Hotels & Activity Providers need to find a way to interact with the marketing power of the web. They need to solve the following problems: 1.  vailability A 2.  isibility V 3. Bookability’ ‘
  5. 5. The Availability Problem: We’d like to stay… Do you have availability?
  6. 6. The Availability Yes Yes No Problem: Yes Yes Yes! Email Replies: - Inconvenient to guest. - Inefficient for you. You may lose the booking!
  7. 7. Your destination may lose the booking if it is difficult to book.
  8. 8. Realtime Online Booking Form A “Check Availability and Book Online” button on websites.
  9. 9. For an accommodation or activity provider, the next challenge is to ensure that everyone else who would like to sell the accommodation or activity has access to availability and rates.
  10. 10. 2. Visibility: The “Finding You” Problem
  11. 11. Online searches…. …are very competitive. It’s difficult to make it into the top 10 on Google.
  12. 12. Hotels need to access online operators to grow their business – and those sites all need availability updates.
  13. 13. 3. ‘Bookability’ Problem “Never let your ads write checks that your website can’t cash.” Avinash Kaushik
  14. 14. Checkout options should include online payment.
  15. 15. It’s never

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