Nightsbridge 2012
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Nightsbridge 2012

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Presentation by Theresa Emerick of Nightsbridge at the 3rd E-Tourism East Africa Conference- March 2012

Presentation by Theresa Emerick of Nightsbridge at the 3rd E-Tourism East Africa Conference- March 2012

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Nightsbridge 2012 Nightsbridge 2012 Presentation Transcript

  • Real%me  Reserva%ons&  Online  Distribu%on
  • Build your e-marketing bridge Connect yourself to potential guests
  • To use the power of the web andsocial media, you need to solvethese problems:- Visibility- Availability- Bookability
  • Marketing ChannelsConnectroomnights
  • GuestsGuesthouseor Hotel
  • Marketing Channels Lodge B Hotel DHotel A Hotel C
  • Rates & Inventory Management One entry updates all.
  • Why  bother  with  online  booking   on  my  own  site?
  • All  your  marke%ng  efforts  drive   traffic  to  your  site.
  • When they find you, how longdoes it take to book with you?
  • You  might  be  asleep...
  • On email or phone,you might lose the “response” race.
  • Availability CheckConfirm Selection Pay Online
  • And mobile booking form...
  • Who  is  usingonline  booking?
  • Are  guests  ready  &  willing   to  pay  online?
  • “Never let your ads write cheques your website can’t cash.” Avinash Kaushik
  • 18 clients:785 online bookings = US $530 000
  • Whats  the  point  of  linking   to  Online  Travel  Agents?
  • YOUR GUEST HOUSE / B&B / HOTEL / ACTIVITY
  • 23
  • OTAs  can  grow  your  business  –But  they  need  availability  updates:Real%me  Bookings  Only.
  • Update  extranet  manually....
  • Becomes difficult if you have many sites to update.
  • Rates & Inventory Management One entry updates all.
  • Some  Local  Examples
  • Two sets of rates - Dual currency.
  • Allocation
  • PropertyManagement
  • Room typecategories.Availability calendar.
  • As  an  Agent  or  Web  Site, how  do  I  integrate?
  • Marketing Channels Lodge B Hotel DHotel A Hotel C
  • Easy integration white label orXML for agents or sites.
  • And  now  for  Ac%vi%es  too...
  • Marketing ChannelsDay trips / Tours
  • Booking  flowEmail  booking Phone  booking email email sms
  • Booking  flowEmail  booking Phone  booking email email sms
  • Booking  flowEmail  booking Phone  booking email email sms
  • • Offer  AVAILABILITY  options  on  IN  SUMMARY: your  site  so  you  don’t  miss   bookings. • Increase  your  VISIBILITY  by   joining  top  web  sites. • Make  sure  of  your   BOOKABILITY  by  offering   payment  options. • Use  SOCIAL  MEDIA  to  connect   &  get  known.
  • info@nightsbridge.comwww.nightsbridge.com