Nightsbridge 2012

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Presentation by Theresa Emerick of Nightsbridge at the 3rd E-Tourism East Africa Conference- March 2012

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Nightsbridge 2012

  1. 1. Real%me  Reserva%ons&  Online  Distribu%on
  2. 2. Build your e-marketing bridge Connect yourself to potential guests
  3. 3. To use the power of the web andsocial media, you need to solvethese problems:- Visibility- Availability- Bookability
  4. 4. Marketing ChannelsConnectroomnights
  5. 5. GuestsGuesthouseor Hotel
  6. 6. Marketing Channels Lodge B Hotel DHotel A Hotel C
  7. 7. Rates & Inventory Management One entry updates all.
  8. 8. Why  bother  with  online  booking   on  my  own  site?
  9. 9. All  your  marke%ng  efforts  drive   traffic  to  your  site.
  10. 10. When they find you, how longdoes it take to book with you?
  11. 11. You  might  be  asleep...
  12. 12. On email or phone,you might lose the “response” race.
  13. 13. Availability CheckConfirm Selection Pay Online
  14. 14. And mobile booking form...
  15. 15. Who  is  usingonline  booking?
  16. 16. Are  guests  ready  &  willing   to  pay  online?
  17. 17. “Never let your ads write cheques your website can’t cash.” Avinash Kaushik
  18. 18. 18 clients:785 online bookings = US $530 000
  19. 19. Whats  the  point  of  linking   to  Online  Travel  Agents?
  20. 20. YOUR GUEST HOUSE / B&B / HOTEL / ACTIVITY
  21. 21. 23
  22. 22. OTAs  can  grow  your  business  –But  they  need  availability  updates:Real%me  Bookings  Only.
  23. 23. Update  extranet  manually....
  24. 24. Becomes difficult if you have many sites to update.
  25. 25. Rates & Inventory Management One entry updates all.
  26. 26. Some  Local  Examples
  27. 27. Two sets of rates - Dual currency.
  28. 28. Allocation
  29. 29. PropertyManagement
  30. 30. Room typecategories.Availability calendar.
  31. 31. As  an  Agent  or  Web  Site, how  do  I  integrate?
  32. 32. Marketing Channels Lodge B Hotel DHotel A Hotel C
  33. 33. Easy integration white label orXML for agents or sites.
  34. 34. And  now  for  Ac%vi%es  too...
  35. 35. Marketing ChannelsDay trips / Tours
  36. 36. Booking  flowEmail  booking Phone  booking email email sms
  37. 37. Booking  flowEmail  booking Phone  booking email email sms
  38. 38. Booking  flowEmail  booking Phone  booking email email sms
  39. 39. • Offer  AVAILABILITY  options  on  IN  SUMMARY: your  site  so  you  don’t  miss   bookings. • Increase  your  VISIBILITY  by   joining  top  web  sites. • Make  sure  of  your   BOOKABILITY  by  offering   payment  options. • Use  SOCIAL  MEDIA  to  connect   &  get  known.
  40. 40. info@nightsbridge.comwww.nightsbridge.com

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