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My Mobiguide
My Mobiguide
My Mobiguide
My Mobiguide
My Mobiguide
My Mobiguide
My Mobiguide
My Mobiguide
My Mobiguide
My Mobiguide
My Mobiguide
My Mobiguide
My Mobiguide
My Mobiguide
My Mobiguide
My Mobiguide
My Mobiguide
My Mobiguide
My Mobiguide
My Mobiguide
My Mobiguide
My Mobiguide
My Mobiguide
My Mobiguide
My Mobiguide
My Mobiguide
My Mobiguide
My Mobiguide
My Mobiguide
My Mobiguide
My Mobiguide
My Mobiguide
My Mobiguide
My Mobiguide
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My Mobiguide

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Presentation by Amanda Forsythe of Mobiguide at the E-Tourism Africa Summit in Johannesburg 2010

Presentation by Amanda Forsythe of Mobiguide at the E-Tourism Africa Summit in Johannesburg 2010

Published in: Travel, Business, Technology
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  • 1. Key lessons out of E-tourism Summit 09? info@mobiguide.co.za
  • 2. - Address tourists’ needs - Engage tourists with interesting, exciting apps or content - Remember ‘Tourism’ = Leisure & Relaxation – make it easy & fun - Today’s tourists are ‘Prosumers’ info@mobiguide.co.za
  • 3. Another key lesson from E-tourism Summit 09 … info@mobiguide.co.za
  • 4. Africa has a wealth of tourism products & experiences to offer BUT It’s hard to find useful content on Africa info@mobiguide.co.za
  • 5. And as we all know… info@mobiguide.co.za
  • 6. Content is KING! info@mobiguide.co.za
  • 7. So what can Africa do? info@mobiguide.co.za
  • 8. What do tourists do? - Research & booking (content, info & reservations) - Eat and sleep (restaurants & accommodation) - Sight-seeing (transport and tours) - Sharing (Social media, etc.) - Communicate (Languages!) info@mobiguide.co.za
  • 9. The language barrier is one of the most under-rated, neglected aspects of service delivery in the tourism industry info@mobiguide.co.za
  • 10. Language barrier clip info@mobiguide.co.za
  • 11. An image speaks a 1000 words… info@mobiguide.co.za
  • 12. Moyo
  • 13. But often the tourist needs MORE information … info@mobiguide.co.za
  • 14. And that information needs to be: - Engaging - Credible - Useful - Understandable info@mobiguide.co.za
  • 15. Sandton Tourism
  • 16. It also needs to be on as many different platforms as possible… info@mobiguide.co.za
  • 17. It’s no longer just about having a website! info@mobiguide.co.za
  • 18. Today we need to consider: - Web - Wap - Social networking - Traditional media - And … info@mobiguide.co.za
  • 19. Service delivery on the ground! info@mobiguide.co.za
  • 20. COVERAGE info@mobiguide.co.za
  • 21. Brian Solis is Principal of FutureWorks, an award- winning PR and New Media agency in Silicon Valley. He is the author of “Putting the Public back into Public Relations” info@mobiguide.co.za
  • 22. Visibility / recognition Cutting Social edge networking technology Mobile Across Viral language marketing Rich Audio barriers media content On-demand The social Value-add YOUR LBS BRAND GPS access marketing compass in Portable media Tradition tourism Reward / al media players Portability Souvenir Internet Empower Interactive users Aggregate platforms info@mobiguide.co.za
  • 23. The tourist of the 21st century: - Researches & Books on-line - Travels with a mobile phone & / GPS - Wants instant, on-demand information - Wants it in their MOTHER-TONGUE! info@mobiguide.co.za
  • 24. So how do you give it to them? info@mobiguide.co.za
  • 25. Mobile phones are not just an extension of the Web. The combination of unique characteristics - including portability, voice, location- awareness – can be leveraged to create completely new sales and service capabilities. Source: Gartner info@mobiguide.co.za
  • 26. The mobile phone is a consumer device that can deliver service and relationship management in ways that have never been possible before. Source: Gartner info@mobiguide.co.za
  • 27. You need: - Multilingual CONTENT - A web presence - A mobile presence - Geo-tagged venue - Traditional media - SEO - Social networking info@mobiguide.co.za
  • 28. 190 days to do it! info@mobiguide.co.za
  • 29. So how does Mobiguide help? info@mobiguide.co.za
  • 30. • Tourism partners: - cultural heritage site - natural heritage site • Corporates: - Tourism industry companies (hotels, B&B’s, restaurants, convention centres, etc.) - Companies selling to tourists (telecom, transport, etc.) info@mobiguide.co.za
  • 31. • Corporate partners: • Clips of your venues • Participation in « Ten of the best… » • Sponsorship of tourist / heritage sites • Advertising on web / wap site or in clips • Marketing partners
  • 32. Launch & Partners info@mobiguide.co.za
  • 33. Contact us: Amanda Forsythe Tel: +27 (0)11 485 5315 Mobile: +27 (0)83 227 1797 E-mail: amanda@mobiguide.co.za Web: www.mobiguide.co.za

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