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Mobiguides

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Presentation by Amanda Forsythe of Mobiguides at the 2010 E-Tourism Africa Summit

Presentation by Amanda Forsythe of Mobiguides at the 2010 E-Tourism Africa Summit


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  • 1. Did you know 4.0 clip
  • 2. THE NEXT REVOLUTION: MOBILE By Amanda Forsythe info@mobiguide.co.za
  • 3. info@mobiguide.co.za BACKGROUND: • Interpretation / translation • Tourism – Language barrier
  • 4. info@mobiguide.co.za LANGUAGE SOLUTIONS IN TOURISM
  • 5. Language barrier clip
  • 6. info@mobiguide.co.za DISADVANTAGES OF CLASSIC LANGUAGE SOLUTIONS
  • 7. info@mobiguide.co.za • Cost of infrastructure • Maintenance costly & time consuming • Updates • Site restrictive
  • 8. info@mobiguide.co.za THE SOLUTION?
  • 9. info@mobiguide.co.za MOBILE PHONE TECHNOLOGY!
  • 10. info@mobiguide.co.za POINTS OF DISCUSSION: • Advantages of mobile technology - Profile of the modern tourist • Disadvantages of mobile technology
  • 11. info@mobiguide.co.za PROFILE OF THE MODERN TOURIST
  • 12. info@mobiguide.co.za PAST:
  • 13. info@mobiguide.co.za PRESENT:
  • 14. Today’s tourist: - Researches & Books on-line - Travels with a mobile phone & / GPS - Wants instant, on-demand information - Wants it in their MOTHER-TONGUE! - Wants to share & communicate info@mobiguide.co.za
  • 15. The mobile phone is a consumer device that can deliver service and relationship management in ways that have never been possible before. Source: Gartner info@mobiguide.co.za
  • 16. info@mobiguide.co.za GPS & LBS
  • 17. info@mobiguide.co.za AUGMENTED REALITY
  • 18. info@mobiguide.co.za APPS – FOUR SQUARE
  • 19. info@mobiguide.co.za MOBILE TICKETING
  • 20. info@mobiguide.co.za
  • 21. Mobile phones are not just an extension of the Web. The combination of unique characteristics - including portability, voice, location- awareness – can be leveraged to create completely new sales and service capabilities. Source: Gartner info@mobiguide.co.za
  • 22. info@mobiguide.co.za “Based on the current rate of change and adoption, the mobile web will be bigger than desktop internet by 2015.” Morgan Stanley
  • 23. info@mobiguide.co.za TWO MAIN DRIVERS FOR GROWTH: • Mobile phone penetration - Access to networks - Access to better, cheaper phones • Access to better services e.g. 3G, HSDPA
  • 24. info@mobiguide.co.za DISADVANTAGES OF MOBILE: • 3G coverage and quality • National vs International • Dedicated line vs SMS / MMS • SMS vs MMS • SMS / MMS vs Application
  • 25. info@mobiguide.co.za BUT FOR EVERY ‘PROBLEM’ THERE IS ALWAYS A SOLUTION!
  • 26. info@mobiguide.co.za “3G access is the key driver of success for mobile internet” Morgan Stanley
  • 27. info@mobiguide.co.za • 3G penetration worldwide – 21% • Japan 3G – 96% • Western Europe 3G – 54% • USA 3G – 46% • Middle East, Africa, South America – 3G penetration still in single digits!
  • 28. info@mobiguide.co.za So why should we care about mobile internet access?
  • 29. info@mobiguide.co.za • Mobile e-commerce now accounts for 4% of global retail sales (now 20% in Japan); • Users accessing social networks from mobile will soon outpace desktop internet; • And...
  • 30. • The average iPhone user spends only 45% of their on-device time making calls… • Video accounts for 69% of mobile data traffic! info@mobiguide.co.za
  • 31. An image speaks a 1000 words… info@mobiguide.co.za
  • 32. … But video speaks louder! info@mobiguide.co.za
  • 33. Moyo clip
  • 34. Sandton Tourism clip
  • 35. SAB World of Beer – Spanish clip
  • 36. Constitution Hill – German clip
  • 37. www.mymobiguide.com
  • 38. www.mymobiguide.mobi
  • 39. info@mobiguide.co.za COVERAGE
  • 40. LESSONS LEARNT: • Tourists want to see and experience a destination before travelling; • Tourists want access to information on demand; • And they want it for FREE! info@mobiguide.co.za
  • 41. With the advent of Google, You Tube, Facebook, Trip Advisor and other social media sites, internet users have come to expect a wealth of information and entertainment for FREE! info@mobiguide.co.za
  • 42. - Most consumers are still not alarmed at paying a small fee for mobile content, but are averse to using credit cards. - Debited off mobile phone billinfo@mobiguide.co.za
  • 43. THE SOLUTION? info@mobiguide.co.za
  • 44. • Give content away for free •My Mobiguide content •My Mobiguide platforms info@mobiguide.co.za
  • 45. info@mobiguide.co.za Brian Solis is Principal of FutureWorks, an award- winning PR and New Media agency in Silicon Valley. He is the author of “Putting the Public back into Public Relations”
  • 46. Visibility / recognition Cutting edge technology Across language barriers On-demand access Portability Empower users Aggregate platforms Interactive Reward / Souvenir Value-add Viral marketing Social networking YOUR BRAND Mobile Audio content GPS Tradition al media Internet Portable media players LBS Rich media info@mobiguide.co.za The social marketing compass in tourism
  • 47. Contact us: Amanda Forsythe Mobile: +27 (0)83 227 1797 E-mail: amanda@mobiguide.co.za Web: www.mymobiguide.com Twitter: @mobiguide Facebook: www.facebook.com/mobiguide