Kurt Ackermann

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Future Fitness presentation by Kurt Ackermann at the E-Tourism Africa Summit 2011 in Cape Town

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Kurt Ackermann

  1. 1. KURT ACKERMANNE-Tourism Africa Summit 16 September 2011 @kurt_a
  2. 2. Image: Tom Cunniff
  3. 3. Damian WilliamAverageperson’scapacity toabsorbinformationover a 2-dayconference
  4. 4. BUSINESSFUNDAMENTALS
  5. 5. Image: Jordi Cabane
  6. 6. SERVICEQUALITYINTEGRITY VALUE
  7. 7. CASH FLOW PEOPLE BRAND SALES
  8. 8. LISTEN TO YOURCUSTOMERS
  9. 9. E-Tourism means •Communicating the right •Content across a variety of •Channels to the best value •Clients who will •Convert to a sale and keep •Coming back Slide: Damian Cook
  10. 10. BUSINESSFUNDAMENTALS
  11. 11. Mobile+ Social No Problem+ Local
  12. 12. The honest truth is… Image: Adam Tuttle
  13. 13. Well…Uhhh…
  14. 14. “Radio has no future. Heavier-than-air flying machines are impossible.” Lord Kelvin, 1899
  15. 15. “Who the hellwants to hear actors talk?”H.M. Warner, Warner Brothers, 1927
  16. 16. “There is not theslightest indication that nuclear energy will ever be obtainable.” Albert Einstein, 1932
  17. 17. Flash Gordon
  18. 18. Zuma presidency
  19. 19. Now, wait just aminute…
  20. 20. Image: Simon Keeping
  21. 21. Complexity. Image: The Opte Project
  22. 22. Interconnectedness.
  23. 23. 108105104
  24. 24. 200 M Jul 11
  25. 25. 2001
  26. 26. GOOGLE EARTH ZOOM TO cticcLocal Context.
  27. 27. Credit: AFP/Getty Images
  28. 28. “So, how DO we become‘future-fit’?”
  29. 29. BUSINESSFUNDAMENTALS
  30. 30. 10 years+ TIMEDay to day
  31. 31. “What ARE the key issues destinations &travel businesses need to address as they look to the future?”
  32. 32. Helena EganHead of DestinationMarketing, EMEAA
  33. 33. Dimitrios BuhalisProfessor, Bournemouth UniversityPresident, International Federation forInformation Technologies in Travel andTourism (IFITT)
  34. 34. Mariette duToit-HelmboldCEO, Cape Town Tourism
  35. 35. KurtAckermannkurt@imagineer.cc@kurt_a

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