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Presentation by Uganda Wildlife Authority at E-Tourism East Africa Conference September 2-3rd 2010 Nairobi

Presentation by Uganda Wildlife Authority at E-Tourism East Africa Conference September 2-3rd 2010 Nairobi



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    FriendaGorilla FriendaGorilla Presentation Transcript

    • FRIEND-A-GORLLA E-CAMPAIGN Compiled by Musiime Paddy Muramura
    • OBJECTIVE •To generate global interest in Mountain Gorilla conservation •Raise funds for Mountain Gorilla conservation •Promote Bwindi Conservation Area as a World heritage site. •Highlight Uganda as a prime tourism destination
    • THE SOLUTION • Friend-a-Gorilla (FG) was setup in September, 2009 this is an internet based viral campaign • The campaign promotes inclusion in conservation through the $1 fundraising principle • Primary activity occurs on the FG website • Additional features incl. virtual tracking, merchandising, sponsorship & advertising
    • The websites
    • WWW.FRIENDAGORILLA.ORG This is the main site for the Campaign with the following:- • Registration or login with facebook •Friending and payment for the friend •Gorilla bios, blogs and videos, only available to friends of that gorilla. •News –Messages from the forest –Community Involvement –Conservation efforts
    • FACEBOOKAND TWITTER On www.facebook.com you get your gorilla friends displayed along your human friends, and get updates on gorilla friend’s lives www.twitter.com gives you notifications on what is happening To both your friends and their neighborhood.
    • Source of Funds •Friending •Merchandising •Sponsoring •Advertising
    • SILVERBACK What you get Sponsorships •Logo placement on Facebook page Silverbacks are adult males that •Banner ads on Are generally over 12 years old. Friend-a-gorilla site •Twitter Sponsorship alert They are known as Silverbacks •5 Tracking permits* because at about 13 years of age, they develop a distinctive •50 Jelly Bands Per Year patch of silver hair on their •Sponsorship Plaque backs and grow large canine The sponsor is requested to teeth. have flexible dates since permit availability may be low during high season*
    • BLACKBACK What you get SPONSORSHIPS •Logo placement on Facebook page Black backs are sexually mature •Banner ads on Males of about 8- 11 years of Friend-a-gorilla site age. They are strong, hairy but •Twitter Sponsorship alert subordinate to the silverbacks and have no mating rights with •2 Tracking permits* mature females in the group. •25 Jelly Bands Per Year •Sponsorship Plaque The sponsor is requested to have flexible dates since permit availability may be low during high season*
    • FAMILY ADOPTION What you get •Regular updates •There are currently 7 families, on the status of the family chosen with two more available in 2011 •A certificate of your •The average family size is support 10 individuals Mountain gorillas are not known Per Year to survive outside their natural habitat
    • JUVENILE ADOPTION What you get Juvenile Mountain Gorillas •A birth certificate are below the age of 5 with the name of your choice. •Regular updates on the status and growth of your baby or juvenile Mountain Gorillas have a child gorilla once every 4 years Per Year
    • GORILLA BENEFACTOR What you get •Donate one hundred dollars When you hit your Benefactor limit you will or more till you reach your be showcased on the benefactor limit Friend-a-gorilla site The name gorilla is derived from the Greek word 'Gorillai' meaning hairy women.
    • Advertising on Website WHY ADVERTISE WITH US Since its launch in September 2009, the Friend-a-gorilla website Has received an amazing response worldwide. With over 2000 Views per page and growing, it is perfect source of information for people interested in Mountain Gorillas, travel and conservation. We have many exciting new features planned for 2010. With the Addition of tracking videos, merchandising and the addition of USA School program launching this summer, we expect a high return for all Our marketers and sponsors who wish to participate with us. Friend-a-Gorilla has been featured on key news channels such as: CNN, BBC, Sky News, New York Times, USA Today, plus many Other international news agencies. Friend-a-Gorilla has also recently been awarded an honor from The Interactive Media Awards Council For Outstanding Achievement, and Wanderlust Travel Magazine’s Eureka Innovation Award. Now is the time to take part and become a Gorilla friend and let your company benefit as an active participate in the conservation of These endangered creatures.
    • Advertising on Website 450.00 USD per mo. FRONT $ INSIDE PAGES 250.00 USD per mo. FRONT PAGE ONLY 350.00 USD per mo. *all ads are shown within a refresh page view scheme. If your banner is the INSIDE PAGES ONLY only one in that sequence it will be always shown. Otherwise each time a Page is refreshed it will be shown in a ordered succession.
    • Advertising on E-newsletter 100 USD per issue
    • Advertising on Website EARNING POTENTIAL There is a huge potential to make money through e-tourism and viral marketing. We have currently reached 15,000+ “friends” on the friend-a-gorilla site and have had 100,319 page views between October 2009 and July 2010 • Based on the Facebook model where for instance, • charity applications like Lil Green Patch are making $5k – 10k a day • RPG games like Mob Wars are making over $25k a day But with neither of these applications having reached full potential; if you use Facebook’s model and multiply it by the number of social network sites, your company’s earning potential is multiplied a hundred fold on the Friend- a-Gorilla website
    • Wish List • Modern and World Class Visitor Information Centre at Buhoma at US$500,000 •Development of a canopy walk in BINP as a new tourism product at US$2-3 million •Extension of hydro electric power from Kayonza to Buhoma BINP HQ (17Km) at US$425,000 •Construction of staff accommodation in BINP Ranger Outposts US$300,000 •Community Enterprise and Training Centre at US$250,000 •Support to Bwindi Community Hospital at US$100,000 •Mini visitor centre in Rubuguri for the southern sector at US$200,000 •Signage for Bwindi at US$150,000 •Staff capacity building at US$30,000
    • Wish List •Provision of field equipment for park operations (tourism, law enforcement + community conservation as well as administration) •3 Hardtop land cruisers for tourism at Ruhija, Rushaga and Nkuringo US $150,000 •1 Education Van equipped with a generator and audio visual equipment (video, deck, projector etc) estimated at US $60,000 •2 law enforcement land cruiser pickups estimated at US $100,000 •Eight motorcycles for community conservation rangers/Head ranger at US $48,000 •Field equipment Worth US$150,000 including:- 60 two man tents, 100 sleeping bags + mats, 100 water bottles, 100 back packs, 200 rain suits, 100 pairs of mountain boots, cold weather jumpers) •video cameras and 10 digital cameras for virtual tracking of gorillas US$8000
    • Thank You Friends for life musiime.muramura@ugandawildlife.org