CAN’T WAIT TO MEET YOU!
Lillian Nsubuga PR Manager Uganda Wildlife Authority E-Tourism Africa Summit  2 nd  December 2009 Gallagher Convention Cen...
Facts <ul><li>2009 –UN declared Year of the Gorilla </li></ul><ul><li>Uganda is home to about 53% of the world’s mountain ...
What are mountain gorillas? <ul><li>Biggest primate species  </li></ul><ul><li>DNA and IQ close to humans – moods and emot...
Reality Check <ul><li>Mountain gorillas are highly endangered. Just about 720 individuals in the whole world. </li></ul><u...
Threats <ul><li>High population growth </li></ul><ul><li>Civil and political unrest </li></ul><ul><li>Poaching </li></ul><...
Gorilla conservation programs <ul><li>Gorilla health management </li></ul><ul><li>Habitat protection </li></ul><ul><li>Com...
Gorillas and Uganda <ul><li>Uganda as a gorilla tourism destination </li></ul><ul><li>Uganda on the world-wide web  </li><...
Action taken <ul><li>Uganda Wildlife Authority partners with Saatchi & Saatchi </li></ul><ul><li>Visibility for Uganda’s m...
Friend a Gorilla born <ul><li>Proposed an internet-based campaign using the popular social networking sites.  </li></ul><u...
How it works <ul><li>Befriend a gorilla at a  cost of US$1. </li></ul><ul><li>The chosen gorilla(s) will then appear among...
Home Page
Process <ul><li>Setting up the Friend a Gorilla site  </li></ul><ul><li>Photographing every gorilla in the habituated 7 gr...
Objectives of Friend a Gorilla  <ul><li>Generate interest in gorilla conservation </li></ul><ul><li>Re-brand mountain gori...
Friend a Gorilla events <ul><li>A Media event with nearly 50 journalists participating.  </li></ul><ul><li>Gorillas on the...
Media Buzz <ul><li>USA Today </li></ul><ul><li>BBC </li></ul><ul><li>CBN </li></ul><ul><li>Telegraph </li></ul><ul><li>Saf...
Media Buzz <ul><li>It was the first time in decades that Uganda was in the media for something positive  </li></ul><ul><li...
Excitement <ul><li>Friend a Gorilla fanpage on Facebook </li></ul><ul><li>1,000 people friended within the hour </li></ul>...
Statistics <ul><li>13,125 people have befriended the gorillas </li></ul><ul><li>Most visitors to the site are from USA, UK...
Friend a Gorilla Ambassadors
Global attention <ul><li>London – WTM </li></ul><ul><li>Johannesburg – E-Tourism Summit </li></ul><ul><li>Los Angeles – Ho...
Maintaining the momentum  <ul><li>Keeping the website active and interesting:- </li></ul><ul><li>Personnel Needs:-  </li><...
The future <ul><li>Cameras for virtual tracking </li></ul><ul><li>Gorilla relay from Bwindi  to Kampala </li></ul><ul><li>...
How you can help <ul><li>Volunteers to participate in future events and projects </li></ul><ul><li>Sponsorships:- Silverba...
Please make me your friend for life THANK YOU!
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Friend A Gorilla

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Presentation on the Friend a Gorilla project by Lillian Nsubuga from Uganda Wildlife Authority

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  • UWA scratched its brains on how to get everybody world over involved in marketing and fundraising for gorilla conservation Climate change – Protecting gorilla habitats automatically contributes to reduction of effects of climate change. Our tropical forests serve as carbon sinks if well protected
  • Following the realisation of the need to hype the mountain gorillas, we partnered with a marketing and public relations agency.
  • Facebook and Twitter are microsites on the Friend a Gorilla website. Facebook and Twitter are microsites on the Friend a Gorilla website.
  • Friend A Gorilla

    1. 1. CAN’T WAIT TO MEET YOU!
    2. 2. Lillian Nsubuga PR Manager Uganda Wildlife Authority E-Tourism Africa Summit 2 nd December 2009 Gallagher Convention Centre Johannesburg FRIEND A GORILLA
    3. 3. Facts <ul><li>2009 –UN declared Year of the Gorilla </li></ul><ul><li>Uganda is home to about 53% of the world’s mountain gorilla population </li></ul><ul><li>Bwindi Impenetrable NP is a UNESCO World Heritage Site </li></ul><ul><li>Voted in 2004 as the 8 th must-visit national park in Africa </li></ul><ul><li>The Leadership for Conservation in Africa initiative – Uganda Chapter </li></ul>
    4. 4. What are mountain gorillas? <ul><li>Biggest primate species </li></ul><ul><li>DNA and IQ close to humans – moods and emotions </li></ul><ul><li>Live in families </li></ul>
    5. 5. Reality Check <ul><li>Mountain gorillas are highly endangered. Just about 720 individuals in the whole world. </li></ul><ul><li>Protection of the mountain gorillas comes at a very high cost because of the numerous threats they face. </li></ul>
    6. 6. Threats <ul><li>High population growth </li></ul><ul><li>Civil and political unrest </li></ul><ul><li>Poaching </li></ul><ul><li>Illegal trade </li></ul><ul><li>Encroachment </li></ul><ul><li>Human-wildlife conflicts </li></ul><ul><li>Ignorance </li></ul>
    7. 7. Gorilla conservation programs <ul><li>Gorilla health management </li></ul><ul><li>Habitat protection </li></ul><ul><li>Community livelihoods support </li></ul><ul><li>Law enforcement </li></ul><ul><li>Ecotourism </li></ul><ul><li>Infrastructure development </li></ul><ul><li>Capacity building </li></ul><ul><li>Publicity and marketing </li></ul>
    8. 8. Gorillas and Uganda <ul><li>Uganda as a gorilla tourism destination </li></ul><ul><li>Uganda on the world-wide web </li></ul><ul><li>Gorillas would market Uganda </li></ul>
    9. 9. Action taken <ul><li>Uganda Wildlife Authority partners with Saatchi & Saatchi </li></ul><ul><li>Visibility for Uganda’s mountain gorillas at local and international level </li></ul>
    10. 10. Friend a Gorilla born <ul><li>Proposed an internet-based campaign using the popular social networking sites. </li></ul><ul><li>Friend a Gorilla conceived </li></ul><ul><li>- Facebook </li></ul><ul><ul><li>Twitter </li></ul></ul><ul><li>Big budget </li></ul><ul><li>Question that strengthened our resolve </li></ul><ul><li>Aggressive fundraising </li></ul>
    11. 11. How it works <ul><li>Befriend a gorilla at a cost of US$1. </li></ul><ul><li>The chosen gorilla(s) will then appear among your Facebook and Twitter friends . </li></ul>
    12. 12. Home Page
    13. 13. Process <ul><li>Setting up the Friend a Gorilla site </li></ul><ul><li>Photographing every gorilla in the habituated 7 groups </li></ul><ul><li>Character descriptions of photographed gorillas </li></ul>
    14. 14. Objectives of Friend a Gorilla <ul><li>Generate interest in gorilla conservation </li></ul><ul><li>Re-brand mountain gorilla tourism </li></ul><ul><li>Demonstrate the contribution of mountain gorillas to national development </li></ul><ul><li>Enhance awareness of Bwindi as a World Heritage Site </li></ul><ul><li>Facilitate the creation of a Wildlife Conservation Trust Fund </li></ul>
    15. 15. Friend a Gorilla events <ul><li>A Media event with nearly 50 journalists participating. </li></ul><ul><li>Gorillas on the street event </li></ul><ul><li>Hollywood celebrities </li></ul><ul><li>Launch of the biggest ever habituated gorilla family </li></ul><ul><li>National friending celebrations </li></ul><ul><li>Gorilla Gala and launch of the Friend a Gorilla campaign </li></ul>
    16. 16. Media Buzz <ul><li>USA Today </li></ul><ul><li>BBC </li></ul><ul><li>CBN </li></ul><ul><li>Telegraph </li></ul><ul><li>Safari Gorilla News </li></ul>
    17. 17. Media Buzz <ul><li>It was the first time in decades that Uganda was in the media for something positive </li></ul><ul><li>The campaign was on BBC News Hour, Sky News, CNN, Al Jazeera, DW </li></ul><ul><li>The story was published by the major global media outlets </li></ul><ul><li>The world was intrigued </li></ul>
    18. 18. Excitement <ul><li>Friend a Gorilla fanpage on Facebook </li></ul><ul><li>1,000 people friended within the hour </li></ul><ul><li>Inquiries about cameras </li></ul>
    19. 19. Statistics <ul><li>13,125 people have befriended the gorillas </li></ul><ul><li>Most visitors to the site are from USA, UK, Japan, Italy and Uganda </li></ul><ul><li>142,213 people have visited the site </li></ul>
    20. 20. Friend a Gorilla Ambassadors
    21. 21. Global attention <ul><li>London – WTM </li></ul><ul><li>Johannesburg – E-Tourism Summit </li></ul><ul><li>Los Angeles – Hollywood stars event </li></ul>
    22. 22. Maintaining the momentum <ul><li>Keeping the website active and interesting:- </li></ul><ul><li>Personnel Needs:- </li></ul><ul><li> Writers, </li></ul><ul><li>Photographers Marketing & PR </li></ul><ul><li>Hardware needs such as: </li></ul><ul><li> Video cameras </li></ul><ul><li>Computers </li></ul><ul><li>Still-photo cameras </li></ul>
    23. 23. The future <ul><li>Cameras for virtual tracking </li></ul><ul><li>Gorilla relay from Bwindi to Kampala </li></ul><ul><li>School competitions </li></ul><ul><li>Any ideas? </li></ul>
    24. 24. How you can help <ul><li>Volunteers to participate in future events and projects </li></ul><ul><li>Sponsorships:- Silverbacks, blackbacks, adult females juveniles and infants </li></ul><ul><li>Donations:- Cameras, ranger outfits, computers </li></ul><ul><li>Ideas on how to keep the fire burning </li></ul>
    25. 25. Please make me your friend for life THANK YOU!

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