72 hours-in-Cape-Town

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Jesse Desjardins' presentation on his 72 Hours in Cape Town at the E-Tourism Africa Summit 2010

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72 hours-in-Cape-Town

  1. 1. (pronounced: day zhar dan) Jesse Desjardins
  2. 2. 72 Hours Take aways Questions 10min 30min 5min bio 0:30 sec
  3. 3. THE TRIP:
  4. 4. facebook.com/72hoursincapetown
  5. 5. take aways
  6. 6. “hold that thought, i have to “check in”
  7. 7. some of it is important and some isn’t
  8. 8. LEARN HOW TO TELL A good story
  9. 9. BIT SIZE GOODNESS
  10. 10. 2-3min
  11. 11. work with what you have
  12. 12. just setting up an account is not good enough DEAD ACCOUNTS LOOK BAD
  13. 13. COMMENTING GETS YOU NOTICED
  14. 14. make it easier for your customers to share their trip
  15. 15. 3 stages: planning, the trip, reminiscing planning,
  16. 16. keep your friends informed and jealous
  17. 17. Title 28.
  18. 18. people are willing to help you
  19. 19. SMS ME
  20. 20. have real fans
  21. 21. 10,000 followers
  22. 22. 0 10,000 20,000 30,000 40,000 50,000 60,000 1 2 3 4 5 6 7 8 9 10 11 12 13 10,000 Fans - .8 People Share 100 Fans - 1.5 People Share 100 Fans - 1.7 People Share ‘Real’Fans help spread your story
  23. 23. distribution creativity $
  24. 24. distribution good story memorable funny makes the person sharing....
  25. 25. “The story wrote itself” do 95%of the work for a journalist
  26. 26. The worst hotel in the world
  27. 27. 80%+ Occupancy Brand fascination Nice side business HELP FROM PROS
  28. 28. time!
  29. 29. put the right people in charge
  30. 30. only 4% of hotels on TripAdvisor respond to reviews how much time would it really take you to respond?
  31. 31. Look outside our industry
  32. 32. “If Busch Gardens was looking to get some publicity out of the melon mashing video, then mission accomplished. We love it when brands use social media for clever marketing campaigns. We’ve clicked the replay button on this video too many times not to share with the rest of you.” - Mashable
  33. 33. Results: Story shared via Twitter & Facebook Cost: close to nothing Free publicity Relationship with Mashable Increased followers
  34. 34. give first mindset
  35. 35. fluff?
  36. 36. CONVERSATION
  37. 37. CONVER$ION
  38. 38. same same same same same same same same same same same same same different
  39. 39. Tell your story at the right time
  40. 40. “With the casino and the beds, our passengers will have at least two ways to get lucky on one of our flights.” Richard Branson
  41. 41. cONTENT NOT ADVERTISING
  42. 42. the future is in your hands
  43. 43. it’s not always about the latest toys
  44. 44. it’s about caring
  45. 45. thank you @jessedee facebook.com/72hoursincapetown (it’s been fun)

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