Loading…

Flash Player 9 (or above) is needed to view presentations.
We have detected that you do not have it on your computer. To install it, go here.

Like this presentation? Why not share!

72 hours-in-Cape-Town

on

  • 1,221 views

Jesse Desjardins' presentation on his 72 Hours in Cape Town at the E-Tourism Africa Summit 2010

Jesse Desjardins' presentation on his 72 Hours in Cape Town at the E-Tourism Africa Summit 2010

Statistics

Views

Total Views
1,221
Views on SlideShare
1,221
Embed Views
0

Actions

Likes
0
Downloads
60
Comments
0

0 Embeds 0

No embeds

Accessibility

Categories

Upload Details

Uploaded via as Adobe PDF

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

72 hours-in-Cape-Town 72 hours-in-Cape-Town Presentation Transcript

  • Jesse Desjardins (pronounced: day zhar dan)
  • bio 0:30 sec 72 Hours 10min Take aways 30min Questions 5min
  • THE TRIP:
  • facebook.com/72hoursincapetown
  • take aways
  • “hold that thought, i have to “check in”
  • some of it is important and some isn’t
  • LEARN HOW TO TELL A good story
  • BIT SIZE GOODNESS
  • 2-3 min
  • work with what you have
  • just setting up an account is not good enough DEAD ACCOUNTS LOOK BAD
  • COMMENTING GETS YOU NOTICED
  • make it easier for your customers to share their trip
  • 3 stages: planning, the trip, reminiscing
  • keep your friends informed and jealous
  • 28. Title
  • people are willing to help you
  • SMS ME
  • have real fans
  • 10,000 followers
  • 60,000 ‘Rea l’ Fan s help story 50,000 40,000 s pread your 10,000 Fans - .8 People Share 100 Fans - 1.5 People Share 30,000 100 Fans - 1.7 People Share 20,000 10,000 0 1 2 3 4 5 6 7 8 9 10 11 12 13
  • $ cre ati vity distribution
  • ory d st le goo rab m emo ny g.... un arin f n sh erso he p es t distribution mak
  • “The story wrote itself” do 95% of the work for a journalist
  • The wo rst hotel in the world
  • Brand fascination Nice side business 80%+ Occupancy HELP FROM PROS
  • time!
  • put the right people in charge
  • only 4% of hotels on TripAdvisor respond to reviews how much time would it really take you to respon d?
  • Look outside our industry
  • “If Busch Garde ns was looking to get some publicity out of the m elon mashing video, then mission accom plished. We love it when brands use social m edia for clever marketing campaigns. We’ve click ed the replay button on this video too ma ny times not to share with th e rest of you.” - Mashable
  • Results: Story shared via Twitter & Facebook Relationship with Mashable Free publicity Increased followers Cost: close to nothing
  • give first mindset
  • fluff?
  • CONVERSATION
  • CONVER$ION
  • same same same same same same same same same same same same same different
  • Tell your story at the right time
  • “With the casino and the beds, our passengers will have at least two ways to get lucky on one of our ights.” Richard Branson
  • cONTENT NOT ADVERTISING
  • the future is in your hands
  • it’s not always about the latest toys
  • it’s about caring
  • thank you facebook.com/72hoursincapetown @jessedee (it’s been fun)