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This Social Media Marketing case study shows the value of Social Media to Artomatic - set in the context of traditional media efforts and event attendance.
Artomatic is the largest unjuried public art show in the United States. In 2009, Artomatic ran for six weeks - featuring over 1000 visual artists, 5 performance stages, and 75,000 visitors.
A Marketing Campaign for Artomatic 2009 ran from March 1 - July 6. Future media efforts will be guided by the data in this report.
Data from Social Media is an incredible asset that informs Artomatic's full Marketing Strategy. It shows consumer and participant preferences, provides a strong customer service platform, and provides a tool to
measure the effectiveness of Artomatic's media effectiveness across all Marketing, PR, and Advertising efforts.
Every company’s Marketing Profile is unique - this is an example of how Social Media influences the Marketing Strategy for Artomatic.
** Many thanks to Kira Marchenese and Mila Adamova for help in collecting the statistics for this report, and in all of Artomatic's marketing efforts.