The Evolution of Social Media: from sourcing to convinving

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The Evolution of Social Media: from sourcing to convinving

  1. 1. The Evolution of Social Media for Direct ResourcingFrom Sourcing to Convincing October 26th 2011 by Colm Hannon MD of eSocialMedia.co.uk 0800 612 836
  2. 2. My Request: 0800 612 836
  3. 3. What many organizations forgot to ask before getting into the social space: “What are we trying to accomplish?” Define the objective FIRST. THEN come up with the tactics. Slide compliments of Olivier Blanchard 0800 612 836
  4. 4. How is social media currently used in recruitment?• Search and Source• Advertise, Message and Promote• Engage and Communicate/Convince 0800 612 836
  5. 5. The Bar Analogy 0800 612 836
  6. 6. Corporate Narcissism 0800 612 836
  7. 7. How we get involved in the conversation...Direct Resourcing Think TankThe Talent Think TankDigital Leaders Think TankThe Rugby Business Network 0800 612 836
  8. 8. How to compete with a Rob Smith? V 0800 612 836
  9. 9. Replace the term ‘social media’ with the term ‘social interaction’and it will start to make a lot more sense 0800 612 836
  10. 10. Vodafone saved an estimated £2m in hiringfees from a conversational marketing strategy 0800 612 836
  11. 11. Eversheds Clean Energy Blog 0800 612 836
  12. 12. How to Convince Top PhD Talent 0800 612 836
  13. 13. Community technology is here & it’s big.....don’t ignore it 0800 612 836
  14. 14. By 2014 mobile Internet usage will have overtaken desktop Internet usage What is your plan? Morgan Stanley 2011 0800 612 836
  15. 15. Owning Your Online Conversational Space 0800 612 836
  16. 16. Questions... 0800 612 836
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