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The Evolution of Social Media: from sourcing to convinving
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The Evolution of Social Media: from sourcing to convinving

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  • 1. The Evolution of Social Media for Direct ResourcingFrom Sourcing to Convincing October 26th 2011 by Colm Hannon MD of eSocialMedia.co.uk 0800 612 836
  • 2. My Request: 0800 612 836
  • 3. What many organizations forgot to ask before getting into the social space: “What are we trying to accomplish?” Define the objective FIRST. THEN come up with the tactics. Slide compliments of Olivier Blanchard 0800 612 836
  • 4. How is social media currently used in recruitment?• Search and Source• Advertise, Message and Promote• Engage and Communicate/Convince 0800 612 836
  • 5. The Bar Analogy 0800 612 836
  • 6. Corporate Narcissism 0800 612 836
  • 7. How we get involved in the conversation...Direct Resourcing Think TankThe Talent Think TankDigital Leaders Think TankThe Rugby Business Network 0800 612 836
  • 8. How to compete with a Rob Smith? V 0800 612 836
  • 9. Replace the term ‘social media’ with the term ‘social interaction’and it will start to make a lot more sense 0800 612 836
  • 10. Vodafone saved an estimated £2m in hiringfees from a conversational marketing strategy 0800 612 836
  • 11. Eversheds Clean Energy Blog 0800 612 836
  • 12. How to Convince Top PhD Talent 0800 612 836
  • 13. Community technology is here & it’s big.....don’t ignore it 0800 612 836
  • 14. By 2014 mobile Internet usage will have overtaken desktop Internet usage What is your plan? Morgan Stanley 2011 0800 612 836
  • 15. Owning Your Online Conversational Space 0800 612 836
  • 16. Questions... 0800 612 836