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Social Media for Recruiters
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Social Media for Recruiters


This presentation was delivered by Colm Hannon in a Workshop to the Elite Leaders Forum for the MD's of recruitment companies in London in September 2011.

This presentation was delivered by Colm Hannon in a Workshop to the Elite Leaders Forum for the MD's of recruitment companies in London in September 2011.

Published in Business , Technology
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  • 1. Beyond the NoiseEnterprise Social MediaforRecruitment AgenciesElite LeadersSeptember 21st, 2011byColm HannonMD of
  • 2. To Start
    Who are you?
    What do you want to get out of this session?
    Where are you with Social Media?
    What are your issues with Social Media?
  • 3. Agenda
    Session 1
    Questions for you
    Enterprise Social Media
    What UK businesses & recruiters are doing
    What you could do
    Your questions for me
    Session 2
    Your Real Life Challenges
    Walking through the process
    Key Take Aways
  • 4. My Background
  • 5. To set the record straight: I don’t know everything about social media!
  • 6. But eSocialMedia has:
    Smart & experienced consultants
    A proven methodology
    Over 60 social media partners
    Common sense
    A fantastic client list and track record
  • 7. The Bar Analogy
  • 8. The ME-ME-ME Guy Analogy/Corporate Narcissism
  • 9. What is Enterprise Social Media?
    Enterprise Social Media is the deployment of online, collaborative communication to improve business relationships and reduce costs.
  • 10. The evolution of social media for direct recruitment
    Buying social recruiting tools and platforms for search and message (Still ‘corporate narcissism’).
    Relevant content-drivenmarketingusing a hub & outpost model with moderator
    online communities, driven by recruitment departments that listen.
    Facebook advertising.
    Use LinkedIn to find candidates (Search Network, LION and Free Inmail).
    ATS integration with social channels & broadcasting vacancies on Twitter and FB and LI.
    Departments having online business-related interactions & workingwith recruitment department
  • 11. How we get involved in the conversation...Direct Resourcing Think TankThe Talent Think TankDigital Leaders Think TankThe Rugby Business Network
  • 12. How brands recruit using social media....
  • 13. Eversheds - creating a ‘Social Media Army’
    Content Hub
    Financial Services
    Real Estate
  • 14. Vodafone saved an estimated £2m in hiring fees from a conversational marketing strategy
  • 15. What I hear recruitment agencies say
    We want:
    More new clients
    Grow existing accounts
    Better candidates
    Less poor candidate volume
    Better internal communication and training
    Reduced costs
    We are worried about:
    SM reducing productivity
    Controlling the message
    Cost of time and £ investment
    I’m already too busy!
    What if we mess it up?
  • 16. To set the scene
  • 17. In Executive Relationships
  • 18. But....
  • 19. Your communications people talk to the media and markets
    Your sales people talk with prospects
    Your business exists through conversations
    Your recruiters talk to candidates
    Your support people talk with customers
  • 20. Customer Service
    How can Social Media support and enhance key business functions?
    Biz Dev
    Compliments of Olivier Blanchard
  • 21. Replace the term ‘social media’ with the term ‘social interaction’ and it will start to make a lot more sense
  • 22. Community & social business technology is here & big.....
  • 23. There is a new breed of social recruitment technology company
    Keep yourself informed
  • 24. Capgemini's CTO team reduced email by 40% using Yammer. IDC say $1m saved per 1000 staff in productivity.
  • 25. G4S using Talent Communities
  • 26. Jive Community Platform for Brand Awareness
  • 27. Jive For Sales
  • 28. Top 20 UK Sites (Alexa, March 28th 2011)
    Google UK
    BBC Online
    eBay UK
    Windows Live
    The Guardian
    The Daily Mail
  • 29. Experian Hitwise shows that 9000 social-networking sites received 2.4 billion hits from the UKin January 2011
  • 30. And 22% of Grandparents in the UK are using social networks! Mashable 2011
  • 31. Three C’s of Social Media
  • 32. Own your own conversational spaceWhile you still can
  • 33. Recruitment in Retail
  • 34. Apple is the closest ranked ‘recruitment in retail’ YouTube video
  • 35. By 2014 Mobile Internet usage will have overtaken desktop Internet usageMorgan Stanley 2011
  • 36. That’s 15 months away.....Are you ready?
  • 37. Jobvite Recruiter Survey
  • 38. Job boards are trying to catch up
  • 39. How is social media currently used in recruitment?
    • Search and Source
    • 40. Advertise, Message and Promote
    • 41. Engage and Communicate (eSM)
  • Miramar – London Executive Search
  • 42. Jeff Bullas & Greg Savage CEO of Firebrand Talent on YouTube
  • 43. Greg’s Savage Truth about Social Media
    Helped international internal comms with staff
    Filled a conference via Twitter
    SM is not the solution to all of their problems but a big part
    Met suppliers and trainers online who trained his staff
    Made hires for his company
    Blog is exposed in industry press
  • 44. Greg’s Savage Truths about Social Media
    Each recruiter has a personal url on their site
    Video is the future
    Job boards don’t find people – people find people
    Time is a challenge
    Take social media seriously
    Don’t under estimate the positive and negative impacts
    It’s an ongoing commitment & not a quick fix
  • 45. What to do...
  • 46. What many organizations forgot to ask
    before getting into the Social space:
    “What are we trying to accomplish?”
    Define the objective FIRST.
    THEN come up with the tactics.
    Slide compliments of Olivier Blanchard
  • 47. What does a Monitoring Dashboard look like?
    Other tabs display relevant videos, conversations and competitor mentions
    Google news summary
    RSS News feeds
    Conversations on forums
    Conversations on blogs
  • 48. Monitor
    Broadcast & Engage
    Plan & Produce
    Ongoing Process
  • 49. Recruiters are becoming sector expertsby adding value & sharing:
  • 50. Basic Relevant Infrastructure
    Do you have this?
  • 51. Cost effective tools...
  • 52. What Should You Do Next?
    Set real business objectives
    Look at what you are currently doing and what is working for you and the competition
    Start with a pilot
    Define how each department will utilise social media
    Integrate existing and new solutions
    Draft processes to improve operational efficiency
    Train your staff
    Review and improve
  • 53. Questions...
  • 54. Session 2
  • 55. What is your Social Media strategy?
    Example of a key challenge or objective in Q4?
    How are you using social media today?
    Is it working? What has the return been?
    Have you been using it to address your biggest challenge or main objective?
  • 56. Sample Steps to Social Interaction
  • 57. If you get it right.....