Linkedin Media Solutions

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A presentation from Linkedin showing how their products can help businesses. If you would like to meet with our friends at Linkedin get in touch with us.

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  • Content Ads (+)Result/Benefit: Members enjoy rich content without modifying immediate actionsIncrease distribution for existing assets Deliver contextually relevant messages to highly targeted audiencesContextual proximity for brand messagesConnection Ads (+)Result/Benefit: Members receive a personalized, relevant marketing experience that makes an impactAdvertisements are visually and contextually relevant to the targeted audienceA users personal and social context is dynamically integrated into the adThe unit engages users and acts as a gateway to other relevant parts of LinkedIn or Advertiser’s siteAssurance that every user receives a relevant, personal, and compelling messageAbility to connect brand messages to users based on their personal interactions and information Leverage the Smart Ad as a gateway to other sponsored media channels on LinkedIn to own the conversation across your audienceAnswers SponsorshipAbility to connect brand Polling ModuleResult/Benefit: Members contribute and engage with the brand through interactive questions. Many contribute by posting comments after they respond to the pollGather feedback on industry topics, products or servicesDraw-out key insights from hard-to-reach audiencesAnalyze findings for actionable results
  • Distributed content This trend moves us more in line to the modern digital ecosystem. It's fragmented and complex, with consumers interacting through many devices and sites. Modern digital marketers have recognized that in terms of the consumer, the center is everywhere. As a result, digital content is now designed to be syndicated, reskinned and reformatted while still remaining relevant. This evolution is pushing advertisers away from building million-dollar microsites and toward smart, tactical ideas that revolve around specific needs or even communities. Now consumers can access similar content across primary websites, partner sites, widgets, applications, social presences, blogs and mobile devices. They can even enjoy entire rich experiences without ever visiting a primary brand site.
  • Content Ads (+)Result/Benefit: Members enjoy rich content without modifying immediate actionsIncrease distribution for existing assets Deliver contextually relevant messages to highly targeted audiencesContextual proximity for brand messagesConnection Ads (+)Result/Benefit: Members receive a personalized, relevant marketing experience that makes an impactAdvertisements are visually and contextually relevant to the targeted audienceA users personal and social context is dynamically integrated into the adThe unit engages users and acts as a gateway to other relevant parts of LinkedIn or Advertiser’s siteAssurance that every user receives a relevant, personal, and compelling messageAbility to connect brand messages to users based on their personal interactions and information Leverage the Smart Ad as a gateway to other sponsored media channels on LinkedIn to own the conversation across your audienceAnswers SponsorshipAbility to connect brand Polling ModuleResult/Benefit: Members contribute and engage with the brand through interactive questions. Many contribute by posting comments after they respond to the pollGather feedback on industry topics, products or servicesDraw-out key insights from hard-to-reach audiencesAnalyze findings for actionable results
  • Content Ads (+)Result/Benefit: Members enjoy rich content without modifying immediate actionsIncrease distribution for existing assets Deliver contextually relevant messages to highly targeted audiencesContextual proximity for brand messagesConnection Ads (+)Result/Benefit: Members receive a personalized, relevant marketing experience that makes an impactAdvertisements are visually and contextually relevant to the targeted audienceA users personal and social context is dynamically integrated into the adThe unit engages users and acts as a gateway to other relevant parts of LinkedIn or Advertiser’s siteAssurance that every user receives a relevant, personal, and compelling messageAbility to connect brand messages to users based on their personal interactions and information Leverage the Smart Ad as a gateway to other sponsored media channels on LinkedIn to own the conversation across your audienceAnswers SponsorshipAbility to connect brand Polling ModuleResult/Benefit: Members contribute and engage with the brand through interactive questions. Many contribute by posting comments after they respond to the pollGather feedback on industry topics, products or servicesDraw-out key insights from hard-to-reach audiencesAnalyze findings for actionable results
  • Content Ads (+)Result/Benefit: Members enjoy rich content without modifying immediate actionsIncrease distribution for existing assets Deliver contextually relevant messages to highly targeted audiencesContextual proximity for brand messagesConnection Ads (+)Result/Benefit: Members receive a personalized, relevant marketing experience that makes an impactAdvertisements are visually and contextually relevant to the targeted audienceA users personal and social context is dynamically integrated into the adThe unit engages users and acts as a gateway to other relevant parts of LinkedIn or Advertiser’s siteAssurance that every user receives a relevant, personal, and compelling messageAbility to connect brand messages to users based on their personal interactions and information Leverage the Smart Ad as a gateway to other sponsored media channels on LinkedIn to own the conversation across your audienceAnswers SponsorshipAbility to connect brand Polling ModuleResult/Benefit: Members contribute and engage with the brand through interactive questions. Many contribute by posting comments after they respond to the pollGather feedback on industry topics, products or servicesDraw-out key insights from hard-to-reach audiencesAnalyze findings for actionable results
  • Linkedin Media Solutions

    1. 1. LinkedinPartnering with eSocialMedia To connect all of the worlds professional to make them more successful and productive
    2. 2. Mission Statement Connecting the worlds professionals to make them more productive & successful
    3. 3. LinkedIn’s Footprint is Global – Highest Trafficked ProfessionalSite In the World70 Million members 1.2bn Page Impressions Canada Over 2M Europe Pacific Rim Over 16 M Over 2M US Over 30M India Over 4M Central & South America Africa Over 2.5M Over 1.2M Australasia Over 1.2M
    4. 4. LinkedIn: #1 UK & Global Knowledge Network 3.8+ UK Million Oxbridge Top Members Universities Av household* Over 3.5M* income £75,000 UUs / month 100,000 New members/month 4.4 Mins Average* per user 3.9 Average visits per user* 11M + Page 146 different Views / week industries *Comscore Apr 2010
    5. 5. What do LinkedIn members do?•Reputation- Maintaining their business and professional presence -Maintain an online CVs inc; name, location, industry, job function, education and interests•Connections- Connecting to fellow professionals in the community -Link to people they know or have worked with to share information and build their sphere of contact•Collaboration- sharing and learning from fellow professionals -Share knowledge through using apps, ask and answer questions in Answers, recommend esteemed contacts, join communities to improve and share knowledge
    6. 6. The LinkedIn Audience: The New Influencers A Younger, More Affluent, More Educated, More Influential And Harder-To-Find Audience Than Traditional Business Sites % % Business % purchased % Mid. Mgr.Property Avg Age Avg HHI College/Post Decision B2B last 6 or Above Grad Makers mo’sLinkedIn 44 $105,731 76% 30% 40% 22%Forbes.com 49 $96,801 65% 24% 34% 17%WSJ.com 50 $99,994 70% 26% 33% 18%BusinessWeek.com 49 $95,306 65% 26% 35% 18% Source: @plan Fall 2009
    7. 7. LinkedIn Global Unique Users against leading global business properties - Comscore Worldwide Unique Users (thousands)40,00035,00030,000 LINKEDIN.COM +193%25,000 CNN Money +96% FORBES.COM -5%20,000 WSJ.COM +7% BUSINESSWEEK.COM +25%15,00010,000 5,000 0 Nov- Dec- Jan- Feb- Mar- Apr- May- Jun- Jul- Aug- Sep- Oct- Nov- 2008 2008 2009 2009 2009 2009 2009 2009 2009 2009 2009 2009 2009Note – Switched to new “Beacon”/ Hybrid measuring to includeAt Work usage in Oct 09 * ComScore
    8. 8. LinkedIn UK comparison - Times, FT & WSJ *Source: comScore Nov ‘09
    9. 9. TargetingRich and accurate profile data creates Job functionsophisticated targeting capabilities Industry3 Levels Seniority Run of Professional Job title Company size InCrowd- 1 targeting variable Education Custom Targeting- 2 or more targeting Geographic locationvariables Company or business name Age Gender
    10. 10. Example of Custom Profile Targeting Gender Seniority Location Industry Function Company size Experience Education Connections Specialities
    11. 11. Media Opportunities  Display – Profile targeting – InMail  Engagement – Distributed Content Modules – Polls – Answers – Groups/Sponsored Groups  ROI – Whitepaper/CPL
    12. 12. Targeted Display Text Link 300x250 300x250 300x250 728x90 160x600
    13. 13. LinkedIn Partner Message - InMailDeliver customized, personalizedmessages to a LinkedIn membersinbox
    14. 14. Content AdDistribute multiple content types through a customizable, tabbedmodule
    15. 15. PollsEngage specific audiences sets through interactive polls
    16. 16. Answers SponsorshipA collaborative resource for members to findand share information
    17. 17. Groups
    18. 18. Sponsored GroupA collaborative advertiser-moderatedcommunity  Advertiser creates a LinkedIn Group  Group focus can be products, services, professional interests, brands, or more  Leverage a variety of marketing tools to engage with membersAdvertiser benefits:  Moderate discussions to gain valuable feedback from community members  All Group activity has a viral effect  Own the 300x250 and 728x90 media units
    19. 19. Content AdsContent Ads enable marketers to distribute multiple streams ofcontent in a single ad unit – Content can include video, twitter, blogs, or other RSS feeds – Targetable to audiences through 300x250 and 160x600 media sizesBenefits: – Build loyal followers by exposing members to the full spectrum of your valuable content – Easily execute and maintain updated content through use of RSS feeds
    20. 20. Whitepaper User clicks on relevant offer Completes pre populated form Submits and downloads white paper
    21. 21. Measurement
    22. 22. New Developments on LINew Iphone App launchedLI Toolbar is integrated into new MS outlook.LI Status update are integrated with TwitterNew site launchLaunch of enhanced group and community functionalitiesMore to follow...
    23. 23. Thanks!For more info contact:Colm HannonColm.Hannon@esocialmedia.co.uk+44 7704 921 651

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