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Enterprise Social MediaforRecruitment AgenciesLinkedin Social Recruitment Event London, 19th July 2011byColm HannonMD of e...
AgendaIntroduction to Colm and eSocialMediaEnterprise Social MediaHow UK businesses and UK recruiters are using Social Med...
My Background<br />
To set the record straight: 	I don’t know everything about social media!<br />
But eSocialMedia has:Top enterprise social media consultantsProven methodology Over 60 social media partnersCommon senseA ...
How we get involved in the conversation...Direct Resourcing Think TankThe Talent Think TankDigital Leaders Think TankThe R...
How brands recruit using social media....<br />
Eversheds - creating a ‘Social Media Army’<br />Eversheds<br />Content Hub<br />Financial Services<br />Pensions<br />Real...
Vodafone saved an estimated £2m in hiring fees from a conversational marketing strategy<br />
To set the scene<br />
In Executive Relationships<br />><br />+<br />
But....<br />+<br /><<br />+<br />
The Bar Analogy<br />
What is Enterprise Social Media? <br />Enterprise Social Media is the deployment of online, collaborativecommunication to ...
Your communications people talk to the media and markets<br />Your sales people talk with prospects<br />Your business exi...
Customer Service<br />How can Social Media support and enhance key business functions?<br />Biz Dev<br />PR<br />Marketing...
Replace the term ‘social media’ with the term ‘social interaction’ and it will start to make a lot more sense<br />
Community & social business technology is here & big.....<br />
There is a new breed of social recruitment technology company<br />Keep yourself informed<br />
Capgemini's CTO team reduced email by 40% using Yammer. IDC say $1m saved per 1000 staff in productivity.<br />
G4S using Talent Communities<br />
Jive Community Platform for Brand Awareness<br />
Jive For Sales<br />
Top 20 UK Sites (Alexa, March 28th 2011)<br />Google UK?<br />Google?<br />Facebook<br />YouTube<br />BBC Online<br />Yaho...
Experian Hitwise shows that 9000 social-networking sites received 2.4 billion hits from the UKin January 2011<br />
And 22% of Grandparents in the UK are using social networks! Mashable 2011<br />
Three C’s of Social Media<br />Content<br />Conversation<br />Community<br />
Own your own conversational spaceWhile you still can<br />
Recruitment in Retail<br />
Apple is the closest ranked ‘recruitment in retail’ YouTube video behindRetailCrossing.com<br />
By 2014 Mobile Internet usage will have overtaken desktop Internet usageMorgan Stanley 2011<br />
That’s 18 months away.....Are you ready?<br />
Jobvite Recruiter Survey<br />
Job boards are trying to catch up<br />
What I hear recruitment agencies say<br />We want:<br />More new clients<br />Grow existing accounts<br />Better candidate...
How is social media currently used in recruitment?<br /><ul><li> Search and Source
 Advertise, Message and Promote
 Engage and Communicate (eSM)</li></li></ul><li>Miramar – London Executive Search<br />
Jeff Bullas & Greg Savage CEO of Firebrand Talent on YouTube<br />
Greg’s Savage Truth about Social Media<br />Helped international internal comms with staff<br />Filled a conference via Tw...
Greg’s Savage Truths about Social Media <br />Each recruiter has a personal url on their site<br />Video is the future<br ...
What to do...<br />Listen<br />Target<br />Engage<br />
What many organizations forgot to ask<br />before getting into the Social space:<br />“What are we trying to accomplish?”<...
What does a Monitoring Dashboard look like?<br />Other tabs display relevant videos, conversations and competitor mentions...
Monitor<br />Broadcast & Engage<br />Plan & Produce<br />Content<br />Ongoing Process<br />
Recruiters are becoming sector expertsby adding value & sharing: <br />Articles<br />Videos<br />Presentations<br />Podcas...
Basic Relevant Infrastructure<br />Do you have this?<br />
Cost effective tools...<br />
What Should You Do Next?<br />Look at what you are currently  doing and what is working for you and the competition<br />S...
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Enterprise Social Media for Recruitment Agencies

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A presentation in London by eSocialMedia's Colm Hannon on how recruitment agencies are using enterprise social media and what other agencies can do to get started.

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Transcript of "Enterprise Social Media for Recruitment Agencies"

  1. 1. Enterprise Social MediaforRecruitment AgenciesLinkedin Social Recruitment Event London, 19th July 2011byColm HannonMD of eSocialMedia.co.uk<br />
  2. 2. AgendaIntroduction to Colm and eSocialMediaEnterprise Social MediaHow UK businesses and UK recruiters are using Social MediaWhat you should do next......Questions<br />
  3. 3. My Background<br />
  4. 4. To set the record straight: I don’t know everything about social media!<br />
  5. 5. But eSocialMedia has:Top enterprise social media consultantsProven methodology Over 60 social media partnersCommon senseA fantastic client list and track record<br />
  6. 6. How we get involved in the conversation...Direct Resourcing Think TankThe Talent Think TankDigital Leaders Think TankThe Rugby Business Network<br />
  7. 7. How brands recruit using social media....<br />
  8. 8. Eversheds - creating a ‘Social Media Army’<br />Eversheds<br />Content Hub<br />Financial Services<br />Pensions<br />Real Estate<br />
  9. 9. Vodafone saved an estimated £2m in hiring fees from a conversational marketing strategy<br />
  10. 10. To set the scene<br />
  11. 11. In Executive Relationships<br />><br />+<br />
  12. 12. But....<br />+<br /><<br />+<br />
  13. 13. The Bar Analogy<br />
  14. 14. What is Enterprise Social Media? <br />Enterprise Social Media is the deployment of online, collaborativecommunication to improve business relationships and reduce costs.<br />
  15. 15. Your communications people talk to the media and markets<br />Your sales people talk with prospects<br />Your business exists through conversations<br />Your recruiters talk to candidates<br />Your support people talk with customers<br />
  16. 16. Customer Service<br />How can Social Media support and enhance key business functions?<br />Biz Dev<br />PR<br />Marketing<br />Compliments of Olivier Blanchard<br />
  17. 17. Replace the term ‘social media’ with the term ‘social interaction’ and it will start to make a lot more sense<br />
  18. 18. Community & social business technology is here & big.....<br />
  19. 19. There is a new breed of social recruitment technology company<br />Keep yourself informed<br />
  20. 20. Capgemini's CTO team reduced email by 40% using Yammer. IDC say $1m saved per 1000 staff in productivity.<br />
  21. 21. G4S using Talent Communities<br />
  22. 22. Jive Community Platform for Brand Awareness<br />
  23. 23. Jive For Sales<br />
  24. 24. Top 20 UK Sites (Alexa, March 28th 2011)<br />Google UK?<br />Google?<br />Facebook<br />YouTube<br />BBC Online<br />Yahoo!<br />eBay UK<br />Windows Live?<br />Wikipedia<br />Twitter<br />Amazon.com<br />Blogger.com<br />Linkedin<br />MSN<br />PayPal<br />The Guardian<br />Wordpress<br />The Daily Mail<br />Bing<br />Flickr<br />
  25. 25. Experian Hitwise shows that 9000 social-networking sites received 2.4 billion hits from the UKin January 2011<br />
  26. 26. And 22% of Grandparents in the UK are using social networks! Mashable 2011<br />
  27. 27. Three C’s of Social Media<br />Content<br />Conversation<br />Community<br />
  28. 28. Own your own conversational spaceWhile you still can<br />
  29. 29. Recruitment in Retail<br />
  30. 30. Apple is the closest ranked ‘recruitment in retail’ YouTube video behindRetailCrossing.com<br />
  31. 31. By 2014 Mobile Internet usage will have overtaken desktop Internet usageMorgan Stanley 2011<br />
  32. 32. That’s 18 months away.....Are you ready?<br />
  33. 33. Jobvite Recruiter Survey<br />
  34. 34. Job boards are trying to catch up<br />
  35. 35. What I hear recruitment agencies say<br />We want:<br />More new clients<br />Grow existing accounts<br />Better candidates<br />Less poor candidate volume<br />Better internal communication and training <br />Reduced costs<br />We are worried about:<br />SM reducing productivity<br />Controlling the message<br />Cost of time and £ investment<br />I’m already too busy!<br />ROI?<br />What if we mess it up?<br />
  36. 36. How is social media currently used in recruitment?<br /><ul><li> Search and Source
  37. 37. Advertise, Message and Promote
  38. 38. Engage and Communicate (eSM)</li></li></ul><li>Miramar – London Executive Search<br />
  39. 39. Jeff Bullas & Greg Savage CEO of Firebrand Talent on YouTube<br />
  40. 40. Greg’s Savage Truth about Social Media<br />Helped international internal comms with staff<br />Filled a conference via Twitter<br />SM is not the solution to all of their problems but a big part<br />Met suppliers and trainers online who trained his staff<br />Made hires for his company<br />Blog is exposed in industry press<br />
  41. 41. Greg’s Savage Truths about Social Media <br />Each recruiter has a personal url on their site<br />Video is the future<br />Job boards don’t find people – people find people<br />Time is a challenge<br />Take social media seriously<br />Don’t under estimate the positive and negative impacts<br />It’s an ongoing commitment & not a quick fix<br />
  42. 42. What to do...<br />Listen<br />Target<br />Engage<br />
  43. 43. What many organizations forgot to ask<br />before getting into the Social space:<br />“What are we trying to accomplish?”<br />Define the objective FIRST.<br />THEN come up with the tactics.<br />Slide compliments of Olivier Blanchard<br />
  44. 44. What does a Monitoring Dashboard look like?<br />Other tabs display relevant videos, conversations and competitor mentions<br />Google news summary<br />RSS News feeds<br />Conversations on forums<br />Conversations on blogs<br />
  45. 45. Monitor<br />Broadcast & Engage<br />Plan & Produce<br />Content<br />Ongoing Process<br />
  46. 46. Recruiters are becoming sector expertsby adding value & sharing: <br />Articles<br />Videos<br />Presentations<br />Podcasts<br />Data<br />Contacts<br />Advice<br />
  47. 47. Basic Relevant Infrastructure<br />Do you have this?<br />
  48. 48. Cost effective tools...<br />
  49. 49. What Should You Do Next?<br />Look at what you are currently doing and what is working for you and the competition<br />Start with a pilot<br />Define how each department will utilise social media<br />Integrate existing and new solutions<br />Draft processes to improve operational efficiency<br />Train your staff <br />Review and improve<br />
  50. 50. Questions... <br />
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