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Enterprise Social Media for Recruitment Agencies

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A presentation in London by eSocialMedia's Colm Hannon on how recruitment agencies are using enterprise social media and what other agencies can do to get started.

A presentation in London by eSocialMedia's Colm Hannon on how recruitment agencies are using enterprise social media and what other agencies can do to get started.

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  • 1. Enterprise Social MediaforRecruitment AgenciesLinkedin Social Recruitment Event London, 19th July 2011byColm HannonMD of eSocialMedia.co.uk
  • 2. AgendaIntroduction to Colm and eSocialMediaEnterprise Social MediaHow UK businesses and UK recruiters are using Social MediaWhat you should do next......Questions
  • 3. My Background
  • 4. To set the record straight: I don’t know everything about social media!
  • 5. But eSocialMedia has:Top enterprise social media consultantsProven methodology Over 60 social media partnersCommon senseA fantastic client list and track record
  • 6. How we get involved in the conversation...Direct Resourcing Think TankThe Talent Think TankDigital Leaders Think TankThe Rugby Business Network
  • 7. How brands recruit using social media....
  • 8. Eversheds - creating a ‘Social Media Army’
    Eversheds
    Content Hub
    Financial Services
    Pensions
    Real Estate
  • 9. Vodafone saved an estimated £2m in hiring fees from a conversational marketing strategy
  • 10. To set the scene
  • 11. In Executive Relationships
    >
    +
  • 12. But....
    +
    <
    +
  • 13. The Bar Analogy
  • 14. What is Enterprise Social Media?
    Enterprise Social Media is the deployment of online, collaborativecommunication to improve business relationships and reduce costs.
  • 15. Your communications people talk to the media and markets
    Your sales people talk with prospects
    Your business exists through conversations
    Your recruiters talk to candidates
    Your support people talk with customers
  • 16. Customer Service
    How can Social Media support and enhance key business functions?
    Biz Dev
    PR
    Marketing
    Compliments of Olivier Blanchard
  • 17. Replace the term ‘social media’ with the term ‘social interaction’ and it will start to make a lot more sense
  • 18. Community & social business technology is here & big.....
  • 19. There is a new breed of social recruitment technology company
    Keep yourself informed
  • 20. Capgemini's CTO team reduced email by 40% using Yammer. IDC say $1m saved per 1000 staff in productivity.
  • 21. G4S using Talent Communities
  • 22. Jive Community Platform for Brand Awareness
  • 23. Jive For Sales
  • 24. Top 20 UK Sites (Alexa, March 28th 2011)
    Google UK?
    Google?
    Facebook
    YouTube
    BBC Online
    Yahoo!
    eBay UK
    Windows Live?
    Wikipedia
    Twitter
    Amazon.com
    Blogger.com
    Linkedin
    MSN
    PayPal
    The Guardian
    Wordpress
    The Daily Mail
    Bing
    Flickr
  • 25. Experian Hitwise shows that 9000 social-networking sites received 2.4 billion hits from the UKin January 2011
  • 26. And 22% of Grandparents in the UK are using social networks! Mashable 2011
  • 27. Three C’s of Social Media
    Content
    Conversation
    Community
  • 28. Own your own conversational spaceWhile you still can
  • 29. Recruitment in Retail
  • 30. Apple is the closest ranked ‘recruitment in retail’ YouTube video behindRetailCrossing.com
  • 31. By 2014 Mobile Internet usage will have overtaken desktop Internet usageMorgan Stanley 2011
  • 32. That’s 18 months away.....Are you ready?
  • 33. Jobvite Recruiter Survey
  • 34. Job boards are trying to catch up
  • 35. What I hear recruitment agencies say
    We want:
    More new clients
    Grow existing accounts
    Better candidates
    Less poor candidate volume
    Better internal communication and training
    Reduced costs
    We are worried about:
    SM reducing productivity
    Controlling the message
    Cost of time and £ investment
    I’m already too busy!
    ROI?
    What if we mess it up?
  • 36. How is social media currently used in recruitment?
    • Search and Source
    • 37. Advertise, Message and Promote
    • 38. Engage and Communicate (eSM)
  • Miramar – London Executive Search
  • 39. Jeff Bullas & Greg Savage CEO of Firebrand Talent on YouTube
  • 40. Greg’s Savage Truth about Social Media
    Helped international internal comms with staff
    Filled a conference via Twitter
    SM is not the solution to all of their problems but a big part
    Met suppliers and trainers online who trained his staff
    Made hires for his company
    Blog is exposed in industry press
  • 41. Greg’s Savage Truths about Social Media
    Each recruiter has a personal url on their site
    Video is the future
    Job boards don’t find people – people find people
    Time is a challenge
    Take social media seriously
    Don’t under estimate the positive and negative impacts
    It’s an ongoing commitment & not a quick fix
  • 42. What to do...
    Listen
    Target
    Engage
  • 43. What many organizations forgot to ask
    before getting into the Social space:
    “What are we trying to accomplish?”
    Define the objective FIRST.
    THEN come up with the tactics.
    Slide compliments of Olivier Blanchard
  • 44. What does a Monitoring Dashboard look like?
    Other tabs display relevant videos, conversations and competitor mentions
    Google news summary
    RSS News feeds
    Conversations on forums
    Conversations on blogs
  • 45. Monitor
    Broadcast & Engage
    Plan & Produce
    Content
    Ongoing Process
  • 46. Recruiters are becoming sector expertsby adding value & sharing:
    Articles
    Videos
    Presentations
    Podcasts
    Data
    Contacts
    Advice
  • 47. Basic Relevant Infrastructure
    Do you have this?
  • 48. Cost effective tools...
  • 49. What Should You Do Next?
    Look at what you are currently doing and what is working for you and the competition
    Start with a pilot
    Define how each department will utilise social media
    Integrate existing and new solutions
    Draft processes to improve operational efficiency
    Train your staff
    Review and improve
  • 50. Questions...