How to use LinkedIn to Benefit from Social Selling
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How to use LinkedIn to Benefit from Social Selling

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Presentation from a LinkedIn seminar on how Sales can use LinkedIn to drive greater value in their customer relationships, accelerate favorable recognition on their brand and close more deals in less ...

Presentation from a LinkedIn seminar on how Sales can use LinkedIn to drive greater value in their customer relationships, accelerate favorable recognition on their brand and close more deals in less time.

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  • 1. Top LinkedIn Tips forSales Professionals 1
  • 2. 5 Step Program SSI = 100 Social Selling Index “Leaders” 5 Generate Thought Leadership (create/ moderate groups & blogs) 4 Leverage 2nd Degree Network “Tip-Toers” for Social Selling 3 Contribute Insights 2 Leverage Tools (Apps) “Laggards” 1 Build your ‘Sales’ ProfileSSI = 0
  • 3. 1 Build Your ‘Sales’ ProfileLinkedIn is not primarilyyour online resumeYOU are the brand, and your profileshowcases YOU 3
  • 4. 2 Leverage Tools Third Party Apps
  • 5. 2 Leverage Tools Events: Drive attendance
  • 6. 2 Leverage Tools Polls: Collect data and generate insights
  • 7. 3 Contribute Insights
  • 8. 4 Leverage 2nd Degree Network for Social Selling Co-worker Decision Maker YOU Co-worker 8
  • 9. 5 Generate Thought Leadership Blog: Develop a loyal following
  • 10. 5 Generate Thought Leadership Box: Upload and share newly released publications
  • 11. 5 Generate Thought Leadership Create and Join Groups: Engage around common interests Groups   Join many Participate in a few 800,000  +   Run one Biotech  &   Pharma   .NET   Developers   Design   Pros