Successful Email Marketing Campaigns Directly From Microsoft Dynamics CRM

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Find out how to leverage on running successful email marketing campaigns directly from Microsoft Dynamics CRM. Segment email marketing campaigns, test emails before you send them, manage your subscriptions and evaluate email marketing campaigns performance.

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  • In case you have PR agency which is developing your branded HTML email templates then you can use Custom HTML editor or the Free editor In case of using the free editor you can paste the HTML email and then tune it up
  • In case you have PR agency which is developing your branded HTML email templates then you can use Custom HTML editor or the Free editor In case of using the free editor you can paste the HTML email and then tune it up
  • Dynamic signature from the record owner, personalised subjects
  • Dynamic signature from the record owner, personalised subjects
  • e.g. when targeting students with some email campaign, allow them to share the info with others
  • Test two different templates bsaed on the chosen strategy – click through rate / open rate – manually choose, automatic set up
  • Test two different templates bsaed on the chosen strategy – click through rate / open rate – manually choose, automatic set up
  • After sending out email with links inside email, see which links worked most – learn more about your customers’ / prospects interest
  • After sending out email with links inside email, see which links worked most – learn more about your customers’ / prospects interest
  • Successful Email Marketing Campaigns Directly From Microsoft Dynamics CRM

    1. 1. Successful Email Marketing Campaigns Directly from Microsoft Dynamics CRMwww.eSavvy.com.au
    2. 2. Leads Nurture Customer ServiceProspects Nurture Email Marketing Campaigns Demand generation
    3. 3. Lead Generation:81% of marketers use email marketing Source: © Marketing Sherpa Lead Generation Benchmark Survey Methodology: Fielded January 2012, N=1.915
    4. 4. Email Marketing Solution Create Emails Targeted Audience Segmentation Various options of creating emails Personalised Emails Dynamic Content Test Before Sending A/B Split Test Inbox Preview Spam Assassin Check Distribute Emails Subscription Preferences Auto Email CampaignsEvaluate Performance Performance Statistics Campaign Tracking and Reporting
    5. 5. CREATE EMAILS
    6. 6. Create Marketing Campaign
    7. 7. Link Email To Marketing Campaign TO TRACK RESULTS
    8. 8. Create Marketing ListTO SEGMENT YOUR TARGET AUDIENCE
    9. 9. CREATE EMAIL TEMPLATE
    10. 10. Option 1 - Block editor No HTML knowledge needed!
    11. 11. Block editor
    12. 12. Block editor - Result
    13. 13. Option 2 – Free Style Editor
    14. 14. Option 3 - Custom HTML EmailsUpload HTML or HTM Files Sites with free HTMl email templates: TIP! 100+ free templates from Campaign Monitor Free template examples from Mail Chimp Free templated from Benchmark Email FreeEmailTemplates.com
    15. 15. 137% increase in open rate from personal note approach Marketing Sherpa Blog, November 27th, 2012
    16. 16. Personalised Emails
    17. 17. Social Sharing
    18. 18. Dynamic Content Based on Your Audience
    19. 19. Test Email Before You Send It
    20. 20. Test In Your Inbox
    21. 21. Spam Assassin Report
    22. 22. Inbox Preview
    23. 23. A/B Split Test
    24. 24. Distribute Emails
    25. 25. Add Recipients- Marketing List/s- Contact/s- Account/sOr combinationsof all
    26. 26. Manage Your Email Subscriptions Generic Unsubscribe VS.Managed Subscriptions
    27. 27. Schedule When to Send Email Send Now VS.Send on a particular date and time
    28. 28. Trigger Auto EmailsNurture Program CRM Workflow
    29. 29. Evaluate Performance 29
    30. 30. Email Statistics inside CRM
    31. 31. Click Heat Map
    32. 32. Detailed Email Clicks Report
    33. 33. CRM Dashboards – Overall Performance
    34. 34. Top 5 + 1 Tips of Successful Email Marketing#1 Segment Email Campaigns#2 Dynamically Personalise Content#3 Manage Subscriptions, Don’t Lose Your Readers#4 Test Before Sending#5 Evaluate Campaigns and Try To ImproveExtra Tip: Don’t Forget about mobile devices!
    35. 35. If you are interested in finding out how to GENERATE NEW OPPORTUNITIES AND REVENUE through SUCCESSFUL EMAIL MARKETING CAMPAIGNSGIVE US A CALL SEND US AN EMAIL T: 1300 799 723 sales@eSavvy.com.au We will be happy to help!
    36. 36. www.eSavvy.com.au

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