Successful Email Marketing Campaigns Directly From Microsoft Dynamics CRM

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Successful Email Marketing Campaigns Directly From Microsoft Dynamics CRM

  1. 1. Successful Email Marketing CampaignsDirectly from Microsoft Dynamics CRMwww.eSavvy.com.au
  2. 2. Email Marketing CampaignsDemand generationCustomer ServiceProspects NurtureLeads Nurture
  3. 3. Lead Generation:81% of marketers use email marketingSource: © Marketing Sherpa Lead Generation Benchmark SurveyMethodology: Fielded January 2012, N=1.915
  4. 4. Various options of creating emailsSubscription PreferencesA/B Split TestPersonalised EmailsDynamic ContentEmail Marketing SolutionPerformance StatisticsAuto Email CampaignsCampaign Tracking and ReportingTargeted Audience SegmentationCreate EmailsTest Before SendingDistribute EmailsEvaluate PerformanceInbox PreviewSpam Assassin Check
  5. 5. CREATE EMAILS
  6. 6. Create Marketing Campaign
  7. 7. Link Email To Marketing CampaignTO TRACK RESULTS
  8. 8. Create Marketing ListTO SEGMENT YOUR TARGET AUDIENCE
  9. 9. CREATE EMAIL TEMPLATE
  10. 10. Option 1 - Block editorNo HTML knowledgeneeded!
  11. 11. Block editor
  12. 12. Block editor - Result
  13. 13. Option 2 – Free Style Editor
  14. 14. Option 3 - Custom HTML EmailsUpload HTML or HTM FilesSites with free HTMl email templates:100+ free templates from Campaign MonitorFree template examples from Mail ChimpFree templated from Benchmark EmailFreeEmailTemplates.comTIP!
  15. 15. 137% increase in open rate frompersonal note approachMarketing Sherpa Blog, November 27th, 2012
  16. 16. Personalised Emails
  17. 17. Social Sharing
  18. 18. Dynamic Content Based on Your Audience
  19. 19. Test Email Before You Send It
  20. 20. Test In Your Inbox
  21. 21. Spam Assassin Report
  22. 22. Inbox Preview
  23. 23. A/B Split Test
  24. 24. Distribute Emails
  25. 25. Add Recipients- Marketing List/s- Contact/s- Account/sOr combinationsof all
  26. 26. Manage Your Email SubscriptionsVS.Generic UnsubscribeManaged Subscriptions
  27. 27. Schedule When to Send EmailSend NowVS.Send on a particular date and time
  28. 28. Trigger Auto EmailsNurture ProgramCRM Workflow
  29. 29. 29Evaluate Performance
  30. 30. Email Statistics inside CRM
  31. 31. Click Heat Map
  32. 32. Detailed Email Clicks Report
  33. 33. CRM Dashboards – Overall Performance
  34. 34. Top 5 + 1 Tips of Successful Email MarketingExtra Tip: Don’t Forget about mobile devices!#1 Segment Email Campaigns#2 Dynamically Personalise Content#5 Evaluate Campaigns and Try To Improve#3 Manage Subscriptions, Don’t Lose Your Readers#4 Test Before Sending
  35. 35. If you are interested in finding out how toGENERATE NEW OPPORTUNITIES AND REVENUEthroughSUCCESSFUL EMAIL MARKETING CAMPAIGNSGIVE US A CALL SEND US AN EMAILT: 1300 799 723 sales@eSavvy.com.auWe will be happy to help!
  36. 36. www.eSavvy.com.au

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