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Successful Email Marketing Campaigns Directly From Microsoft Dynamics CRM
 

Successful Email Marketing Campaigns Directly From Microsoft Dynamics CRM

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    Successful Email Marketing Campaigns Directly From Microsoft Dynamics CRM Successful Email Marketing Campaigns Directly From Microsoft Dynamics CRM Presentation Transcript

    • Successful Email Marketing CampaignsDirectly from Microsoft Dynamics CRMwww.eSavvy.com.au
    • Email Marketing CampaignsDemand generationCustomer ServiceProspects NurtureLeads Nurture
    • Lead Generation:81% of marketers use email marketingSource: © Marketing Sherpa Lead Generation Benchmark SurveyMethodology: Fielded January 2012, N=1.915
    • Various options of creating emailsSubscription PreferencesA/B Split TestPersonalised EmailsDynamic ContentEmail Marketing SolutionPerformance StatisticsAuto Email CampaignsCampaign Tracking and ReportingTargeted Audience SegmentationCreate EmailsTest Before SendingDistribute EmailsEvaluate PerformanceInbox PreviewSpam Assassin Check
    • CREATE EMAILS
    • Create Marketing Campaign
    • Link Email To Marketing CampaignTO TRACK RESULTS
    • Create Marketing ListTO SEGMENT YOUR TARGET AUDIENCE
    • CREATE EMAIL TEMPLATE
    • Option 1 - Block editorNo HTML knowledgeneeded!
    • Block editor
    • Block editor - Result
    • Option 2 – Free Style Editor
    • Option 3 - Custom HTML EmailsUpload HTML or HTM FilesSites with free HTMl email templates:100+ free templates from Campaign MonitorFree template examples from Mail ChimpFree templated from Benchmark EmailFreeEmailTemplates.comTIP!
    • 137% increase in open rate frompersonal note approachMarketing Sherpa Blog, November 27th, 2012
    • Personalised Emails
    • Social Sharing
    • Dynamic Content Based on Your Audience
    • Test Email Before You Send It
    • Test In Your Inbox
    • Spam Assassin Report
    • Inbox Preview
    • A/B Split Test
    • Distribute Emails
    • Add Recipients- Marketing List/s- Contact/s- Account/sOr combinationsof all
    • Manage Your Email SubscriptionsVS.Generic UnsubscribeManaged Subscriptions
    • Schedule When to Send EmailSend NowVS.Send on a particular date and time
    • Trigger Auto EmailsNurture ProgramCRM Workflow
    • 29Evaluate Performance
    • Email Statistics inside CRM
    • Click Heat Map
    • Detailed Email Clicks Report
    • CRM Dashboards – Overall Performance
    • Top 5 + 1 Tips of Successful Email MarketingExtra Tip: Don’t Forget about mobile devices!#1 Segment Email Campaigns#2 Dynamically Personalise Content#5 Evaluate Campaigns and Try To Improve#3 Manage Subscriptions, Don’t Lose Your Readers#4 Test Before Sending
    • If you are interested in finding out how toGENERATE NEW OPPORTUNITIES AND REVENUEthroughSUCCESSFUL EMAIL MARKETING CAMPAIGNSGIVE US A CALL SEND US AN EMAILT: 1300 799 723 sales@eSavvy.com.auWe will be happy to help!
    • www.eSavvy.com.au