How to use socialmedia to optimizeyour brand + createloyal ambassadorseROI Inc. | #PDXCHATS   October 23, 2012   Matt Popk...
a social mediaexperimenteROI Inc. | #PDXCHATS   October 23, 2012   Matt Popkes, Digital Strategist   Tyler Holmes, Perform...
eROI Inc. | #PDXCHATSWHO IS THE VOICEwho is the voiceof your brand?                        PERFORMANCE IS ART
eROI Inc. | #PDXCHATSOUR NORTH STAR                        ✚  We drink ouralways                     Kool-Aid             ...
eROI Inc. | #PDXCHATSWHY IS OUR NORTH STARyou scratchmy back                        PERFORMANCE IS ART
eROI Inc. | #PDXCHATSTHE eROI WAY                        ✚  Empowermentopen                       and ownership           ...
eROI Inc. | #PDXCHATSTHE BIG PICTURE                                                  ✚  Downloads     ✚  Channel         ...
eROI Inc. | #PDXCHATSLEARNINGS                        ✚  Engagement breedsevolve                     engagement           ...
eROI Inc. | #PDXCHATSSOLID FOUNDATION                        ✚  Start programyour                       as fast as possibl...
eROI Inc. | #PDXCHATSEYES FORWARD                        ✚  Best practicesshort                      for each channel     ...
eROI Inc. | #PDXCHATSDRIVE IT HOME                        ✚  Downloads andstrike                     email acquisition    ...
eROI Inc. | #PDXCHATSSPEED TRAP AHEADwhat are the pitfallsof a shared voice?                        PERFORMANCE IS ART
eROI Inc. | #PDXCHATSKPIsone sizedoesn’t fit all                        PERFORMANCE IS ART
eROI Inc. | #PDXCHATSMOVIN’ ON UP                        ✚  Time on site                        ✚  Total pageviews        ...
eROI Inc. | #PDXCHATS@eROIALWAYS QA!!!!!!http://ow.ly/ez7EG                        PERFORMANCE IS ART
eROI Inc. | #PDXCHATSFACEBOOKa heated basketballbattle betweenAccounts + Strategy!                        PERFORMANCE IS ART
eROI Inc. | #PDXCHATSTOOLS: PINREACHpiningonline                        PERFORMANCE IS ART
eROI Inc. | #PDXCHATSTOOLS WE USEwe usehootsuite                        PERFORMANCE IS ART
eROI Inc. | #PDXCHATSTOOLS WE USE                        ✚ track,                  ✚ measure,                ✚ learn + ada...
eROI Inc. | #PDXCHATSTOOLS: IFTTTif love,then share it                        PERFORMANCE IS ART
eROI Inc. | #PDXCHATSDISCUSSWhat is working for you?What does success look like?How do you measure?Why does this matter?  ...
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Optimize Your Brand with Social Media

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Our agency took a holistic approach to our social media initiatives and jumped into the deep-end with how we run our program. Everyone in the agency is empowered to post, share, interact, and shape the voice of the company. This is a presentation on how we approach social media as an agency and how we measure our success.

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Optimize Your Brand with Social Media

  1. 1. How to use socialmedia to optimizeyour brand + createloyal ambassadorseROI Inc. | #PDXCHATS October 23, 2012 Matt Popkes, Digital Strategist Tyler Holmes, Performance Analyst
  2. 2. a social mediaexperimenteROI Inc. | #PDXCHATS October 23, 2012 Matt Popkes, Digital Strategist Tyler Holmes, Performance Analyst
  3. 3. eROI Inc. | #PDXCHATSWHO IS THE VOICEwho is the voiceof your brand? PERFORMANCE IS ART
  4. 4. eROI Inc. | #PDXCHATSOUR NORTH STAR ✚  We drink ouralways Kool-Aid ✚  We’re thoughtask why leaders ✚  We represent eROI PERFORMANCE IS ART
  5. 5. eROI Inc. | #PDXCHATSWHY IS OUR NORTH STARyou scratchmy back PERFORMANCE IS ART
  6. 6. eROI Inc. | #PDXCHATSTHE eROI WAY ✚  Empowermentopen and ownership ✚  Public visibilitysource ✚  Sustainable workflow ✚  Constructive feedback PERFORMANCE IS ART
  7. 7. eROI Inc. | #PDXCHATSTHE BIG PICTURE ✚  Downloads ✚  Channel ✚  Audience assignments surveys ✚  End of ✚  Thought the world leadership ✚  Events ✚  Goals PERFORMANCE IS ART
  8. 8. eROI Inc. | #PDXCHATSLEARNINGS ✚  Engagement breedsevolve engagement ✚  Have an opinion and share it ✚  People like content ✚  Measuring success can be difficult PERFORMANCE IS ART
  9. 9. eROI Inc. | #PDXCHATSSOLID FOUNDATION ✚  Start programyour as fast as possible ✚  Facilitate consistent,stance quality adoption ✚  Communicate ✚  Set check-points PERFORMANCE IS ART
  10. 10. eROI Inc. | #PDXCHATSEYES FORWARD ✚  Best practicesshort for each channel ✚  Editorial calendargame ✚  With success, expand your reach PERFORMANCE IS ART
  11. 11. eROI Inc. | #PDXCHATSDRIVE IT HOME ✚  Downloads andstrike email acquisition ✚  New relationships,zone qualified prospects ✚  Continued growth PERFORMANCE IS ART
  12. 12. eROI Inc. | #PDXCHATSSPEED TRAP AHEADwhat are the pitfallsof a shared voice? PERFORMANCE IS ART
  13. 13. eROI Inc. | #PDXCHATSKPIsone sizedoesn’t fit all PERFORMANCE IS ART
  14. 14. eROI Inc. | #PDXCHATSMOVIN’ ON UP ✚  Time on site ✚  Total pageviews ✚  Unique visitors ✚  Email program growth ✚  Site downloads PERFORMANCE IS ART
  15. 15. eROI Inc. | #PDXCHATS@eROIALWAYS QA!!!!!!http://ow.ly/ez7EG PERFORMANCE IS ART
  16. 16. eROI Inc. | #PDXCHATSFACEBOOKa heated basketballbattle betweenAccounts + Strategy! PERFORMANCE IS ART
  17. 17. eROI Inc. | #PDXCHATSTOOLS: PINREACHpiningonline PERFORMANCE IS ART
  18. 18. eROI Inc. | #PDXCHATSTOOLS WE USEwe usehootsuite PERFORMANCE IS ART
  19. 19. eROI Inc. | #PDXCHATSTOOLS WE USE ✚ track, ✚ measure, ✚ learn + adapt PERFORMANCE IS ART
  20. 20. eROI Inc. | #PDXCHATSTOOLS: IFTTTif love,then share it PERFORMANCE IS ART
  21. 21. eROI Inc. | #PDXCHATSDISCUSSWhat is working for you?What does success look like?How do you measure?Why does this matter? PERFORMANCE IS ART

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