Optimize Your Brand with Social Media
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Optimize Your Brand with Social Media

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Our agency took a holistic approach to our social media initiatives and jumped into the deep-end with how we run our program. Everyone in the agency is empowered to post, share, interact, and shape ...

Our agency took a holistic approach to our social media initiatives and jumped into the deep-end with how we run our program. Everyone in the agency is empowered to post, share, interact, and shape the voice of the company. This is a presentation on how we approach social media as an agency and how we measure our success.

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Optimize Your Brand with Social Media Optimize Your Brand with Social Media Presentation Transcript

  • How to use socialmedia to optimizeyour brand + createloyal ambassadorseROI Inc. | #PDXCHATS October 23, 2012 Matt Popkes, Digital Strategist Tyler Holmes, Performance Analyst
  • a social mediaexperimenteROI Inc. | #PDXCHATS October 23, 2012 Matt Popkes, Digital Strategist Tyler Holmes, Performance Analyst
  • eROI Inc. | #PDXCHATSWHO IS THE VOICEwho is the voiceof your brand? PERFORMANCE IS ART
  • eROI Inc. | #PDXCHATSOUR NORTH STAR ✚  We drink ouralways Kool-Aid ✚  We’re thoughtask why leaders ✚  We represent eROI PERFORMANCE IS ART
  • eROI Inc. | #PDXCHATSWHY IS OUR NORTH STARyou scratchmy back PERFORMANCE IS ART
  • eROI Inc. | #PDXCHATSTHE eROI WAY ✚  Empowermentopen and ownership ✚  Public visibilitysource ✚  Sustainable workflow ✚  Constructive feedback PERFORMANCE IS ART
  • eROI Inc. | #PDXCHATSTHE BIG PICTURE ✚  Downloads ✚  Channel ✚  Audience assignments surveys ✚  End of ✚  Thought the world leadership ✚  Events ✚  Goals PERFORMANCE IS ART
  • eROI Inc. | #PDXCHATSLEARNINGS ✚  Engagement breedsevolve engagement ✚  Have an opinion and share it ✚  People like content ✚  Measuring success can be difficult PERFORMANCE IS ART
  • eROI Inc. | #PDXCHATSSOLID FOUNDATION ✚  Start programyour as fast as possible ✚  Facilitate consistent,stance quality adoption ✚  Communicate ✚  Set check-points PERFORMANCE IS ART
  • eROI Inc. | #PDXCHATSEYES FORWARD ✚  Best practicesshort for each channel ✚  Editorial calendargame ✚  With success, expand your reach PERFORMANCE IS ART
  • eROI Inc. | #PDXCHATSDRIVE IT HOME ✚  Downloads andstrike email acquisition ✚  New relationships,zone qualified prospects ✚  Continued growth PERFORMANCE IS ART
  • eROI Inc. | #PDXCHATSSPEED TRAP AHEADwhat are the pitfallsof a shared voice? PERFORMANCE IS ART
  • eROI Inc. | #PDXCHATSKPIsone sizedoesn’t fit all PERFORMANCE IS ART
  • eROI Inc. | #PDXCHATSMOVIN’ ON UP ✚  Time on site ✚  Total pageviews ✚  Unique visitors ✚  Email program growth ✚  Site downloads PERFORMANCE IS ART
  • eROI Inc. | #PDXCHATS@eROIALWAYS QA!!!!!!http://ow.ly/ez7EG PERFORMANCE IS ART
  • eROI Inc. | #PDXCHATSFACEBOOKa heated basketballbattle betweenAccounts + Strategy! PERFORMANCE IS ART
  • eROI Inc. | #PDXCHATSTOOLS: PINREACHpiningonline PERFORMANCE IS ART
  • eROI Inc. | #PDXCHATSTOOLS WE USEwe usehootsuite PERFORMANCE IS ART
  • eROI Inc. | #PDXCHATSTOOLS WE USE ✚ track, ✚ measure, ✚ learn + adapt PERFORMANCE IS ART
  • eROI Inc. | #PDXCHATSTOOLS: IFTTTif love,then share it PERFORMANCE IS ART
  • eROI Inc. | #PDXCHATSDISCUSSWhat is working for you?What does success look like?How do you measure?Why does this matter? PERFORMANCE IS ART