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Optimize Your Brand with Social Media
Optimize Your Brand with Social Media
Optimize Your Brand with Social Media
Optimize Your Brand with Social Media
Optimize Your Brand with Social Media
Optimize Your Brand with Social Media
Optimize Your Brand with Social Media
Optimize Your Brand with Social Media
Optimize Your Brand with Social Media
Optimize Your Brand with Social Media
Optimize Your Brand with Social Media
Optimize Your Brand with Social Media
Optimize Your Brand with Social Media
Optimize Your Brand with Social Media
Optimize Your Brand with Social Media
Optimize Your Brand with Social Media
Optimize Your Brand with Social Media
Optimize Your Brand with Social Media
Optimize Your Brand with Social Media
Optimize Your Brand with Social Media
Optimize Your Brand with Social Media
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Optimize Your Brand with Social Media

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Our agency took a holistic approach to our social media initiatives and jumped into the deep-end with how we run our program. Everyone in the agency is empowered to post, share, interact, and shape …

Our agency took a holistic approach to our social media initiatives and jumped into the deep-end with how we run our program. Everyone in the agency is empowered to post, share, interact, and shape the voice of the company. This is a presentation on how we approach social media as an agency and how we measure our success.

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  • 1. How to use socialmedia to optimizeyour brand + createloyal ambassadorseROI Inc. | #PDXCHATS October 23, 2012 Matt Popkes, Digital Strategist Tyler Holmes, Performance Analyst
  • 2. a social mediaexperimenteROI Inc. | #PDXCHATS October 23, 2012 Matt Popkes, Digital Strategist Tyler Holmes, Performance Analyst
  • 3. eROI Inc. | #PDXCHATSWHO IS THE VOICEwho is the voiceof your brand? PERFORMANCE IS ART
  • 4. eROI Inc. | #PDXCHATSOUR NORTH STAR ✚  We drink ouralways Kool-Aid ✚  We’re thoughtask why leaders ✚  We represent eROI PERFORMANCE IS ART
  • 5. eROI Inc. | #PDXCHATSWHY IS OUR NORTH STARyou scratchmy back PERFORMANCE IS ART
  • 6. eROI Inc. | #PDXCHATSTHE eROI WAY ✚  Empowermentopen and ownership ✚  Public visibilitysource ✚  Sustainable workflow ✚  Constructive feedback PERFORMANCE IS ART
  • 7. eROI Inc. | #PDXCHATSTHE BIG PICTURE ✚  Downloads ✚  Channel ✚  Audience assignments surveys ✚  End of ✚  Thought the world leadership ✚  Events ✚  Goals PERFORMANCE IS ART
  • 8. eROI Inc. | #PDXCHATSLEARNINGS ✚  Engagement breedsevolve engagement ✚  Have an opinion and share it ✚  People like content ✚  Measuring success can be difficult PERFORMANCE IS ART
  • 9. eROI Inc. | #PDXCHATSSOLID FOUNDATION ✚  Start programyour as fast as possible ✚  Facilitate consistent,stance quality adoption ✚  Communicate ✚  Set check-points PERFORMANCE IS ART
  • 10. eROI Inc. | #PDXCHATSEYES FORWARD ✚  Best practicesshort for each channel ✚  Editorial calendargame ✚  With success, expand your reach PERFORMANCE IS ART
  • 11. eROI Inc. | #PDXCHATSDRIVE IT HOME ✚  Downloads andstrike email acquisition ✚  New relationships,zone qualified prospects ✚  Continued growth PERFORMANCE IS ART
  • 12. eROI Inc. | #PDXCHATSSPEED TRAP AHEADwhat are the pitfallsof a shared voice? PERFORMANCE IS ART
  • 13. eROI Inc. | #PDXCHATSKPIsone sizedoesn’t fit all PERFORMANCE IS ART
  • 14. eROI Inc. | #PDXCHATSMOVIN’ ON UP ✚  Time on site ✚  Total pageviews ✚  Unique visitors ✚  Email program growth ✚  Site downloads PERFORMANCE IS ART
  • 15. eROI Inc. | #PDXCHATS@eROIALWAYS QA!!!!!!http://ow.ly/ez7EG PERFORMANCE IS ART
  • 16. eROI Inc. | #PDXCHATSFACEBOOKa heated basketballbattle betweenAccounts + Strategy! PERFORMANCE IS ART
  • 17. eROI Inc. | #PDXCHATSTOOLS: PINREACHpiningonline PERFORMANCE IS ART
  • 18. eROI Inc. | #PDXCHATSTOOLS WE USEwe usehootsuite PERFORMANCE IS ART
  • 19. eROI Inc. | #PDXCHATSTOOLS WE USE ✚ track, ✚ measure, ✚ learn + adapt PERFORMANCE IS ART
  • 20. eROI Inc. | #PDXCHATSTOOLS: IFTTTif love,then share it PERFORMANCE IS ART
  • 21. eROI Inc. | #PDXCHATSDISCUSSWhat is working for you?What does success look like?How do you measure?Why does this matter? PERFORMANCE IS ART

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