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eROI's Social Media Best Practices for Business
 

eROI's Social Media Best Practices for Business

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We had an internal discussion, called "Lunch N Learn" about using social media for business. In here find overall best practices as well as tips and tricks for specific channels like Facebook, ...

We had an internal discussion, called "Lunch N Learn" about using social media for business. In here find overall best practices as well as tips and tricks for specific channels like Facebook, Twitter, Instagram, Pinterest and LinkedIN

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  • I learned a lot of tips from yesterday's Social Media best practices for business presentation at our Lunch and Learn. Awesome job Kim, Phil, and Andy!
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    eROI's Social Media Best Practices for Business eROI's Social Media Best Practices for Business Presentation Transcript

    • eROI / 505 NW COUCH, SUITE 300 / PORTLAND, OR 97209 / eROI.COM / PERFORMANCE IS ART LUNCH ‘N’ LEARN eROI AND SOCIAL MEDIA AUGUST 29, 2013
    • Agenda eROI / 505 NW COUCH, SUITE 300 / PORTLAND, OR 97209 / eROI.COM / PERFORMANCE IS ART 27 + Get Your Food (quickly!) + Social Media Best Practices + How It Relates to eROI + Putting it into Action
    • SOCIAL EXPLAINED eROI / 505 NW COUCH, SUITE 300 / PORTLAND, OR 97209 / eROI.COM / PERFORMANCE IS ART 03
    • Social for eROI eROI / 505 NW COUCH, SUITE 300 / PORTLAND, OR 97209 / eROI.COM / PERFORMANCE IS ART 27
    • + Show thought leadership + Business Development + Espouse our Values + Show our Culture + Build brand equity & SEO eROI SOCIAL GOALS eROI / 505 NW COUCH, SUITE 300 / PORTLAND, OR 97209 / eROI.COM / PERFORMANCE IS ART 03
    • ...that highlight things we are good at, things we value, or things we have done in the past. GENERAL BEST PRACTICES eROI / 505 NW COUCH, SUITE 300 / PORTLAND, OR 97209 / eROI.COM / PERFORMANCE IS ART 03 + Start a conversation Social media is just that: social. Create posts and photos that will invite engagement with our followers...
    • GENERAL BEST PRACTICES eROI / 505 NW COUCH, SUITE 300 / PORTLAND, OR 97209 / eROI.COM / PERFORMANCE IS ART 03 + Keep it visually interesting Posts that have strong visuals generally do better than those that don’t. When possible, make it pop!
    • +Keep it professional eROI is a business, which means that we need to pretend like we know what we’re doing. GENERAL BEST PRACTICES eROI / 505 NW COUCH, SUITE 300 / PORTLAND, OR 97209 / eROI.COM / PERFORMANCE IS ART 03 ? Oh no she didn’t. omg What the…? Don’t make the Smith family do this.
    • +Shorter is better. Nobody comes to social media to read a novel. Blog posts should be written in a way that avoids a massive wall of text. GENERAL BEST PRACTICES eROI / 505 NW COUCH, SUITE 300 / PORTLAND, OR 97209 / eROI.COM / PERFORMANCE IS ART 03
    • GENERAL BEST PRACTICES eROI / 505 NW COUCH, SUITE 300 / PORTLAND, OR 97209 / eROI.COM / PERFORMANCE IS ART 03 ...and that should show through in our posts. +Keep it eROI Being professional doesn’t mean you have to be boring. We are a fun, eclectic mix of humanoids...
    • GENERAL BEST PRACTICES eROI / 505 NW COUCH, SUITE 300 / PORTLAND, OR 97209 / eROI.COM / PERFORMANCE IS ART 03 - PS Snark is a combo of the words sneeze and bark*, and it brings about as much to the conversation. * I don’t know if that’s actually true, but probably
    • Blogging for eROI eROI / 505 NW COUCH, SUITE 300 / PORTLAND, OR 97209 / eROI.COM / PERFORMANCE IS ART 27
    • WHY WE BLOG + The place to build long- form content + Dive into our personality + Prove our expertise + Be cutting edge eROI BLOG eROI / 505 NW COUCH, SUITE 300 / PORTLAND, OR 97209 / eROI.COM / PERFORMANCE IS ART 03
    • eROI BLOG eROI / 505 NW COUCH, SUITE 300 / PORTLAND, OR 97209 / eROI.COM / PERFORMANCE IS ART 16 CREATING CONTENT + Easy to read + Compelling visuals + Provide the readers with something concrete
    • People don’t like reading really long blocks of text because it seems like a long and daunting task. Even if you have the same amount of things to say, if you just put them into a list then people will be more likely to read it all. I know, humans are lazy. eROI BLOG eROI / 505 NW COUCH, SUITE 300 / PORTLAND, OR 97209 / eROI.COM / PERFORMANCE IS ART 03
    • + People don’t like reading really long blocks of text -It seems like a long and daunting task. + Even if you have the same amount of things to say, put them into a list + Humans are lazy, but they love lists eROI BLOG eROI / 505 NW COUCH, SUITE 300 / PORTLAND, OR 97209 / eROI.COM / PERFORMANCE IS ART 03
    • eROI BLOG eROI / 505 NW COUCH, SUITE 300 / PORTLAND, OR 97209 / eROI.COM / PERFORMANCE IS ART 03
    • Twitter for eROI eROI / 505 NW COUCH, SUITE 300 / PORTLAND, OR 97209 / eROI.COM / PERFORMANCE IS ART 27
    • WHY TWEET? + Audience + Learning + Communicate eROI TWITTER eROI / 505 NW COUCH, SUITE 300 / PORTLAND, OR 97209 / eROI.COM / PERFORMANCE IS ART 03
    • + Join a Conversation + Start a Conversation + Use effective Tools eROI TWITTER eROI / 505 NW COUCH, SUITE 300 / PORTLAND, OR 97209 / eROI.COM / PERFORMANCE IS ART 03 SHOWCASE YOUR BEST IN SHOW I’ll help you schedule tweets, track multiple feeds, and organize.
    • eROI TWITTER eROI / 505 NW COUCH, SUITE 300 / PORTLAND, OR 97209 / eROI.COM / PERFORMANCE IS ART 03 + Laser Focus! Identify with our industry and target audience. + Be Human Authentic and personable, we are ONE at eROI but all of us have a specific voice to contribute. + Sweet Spot What can you give to add value to other brands or individuals.
    • + Use less than 100 characters 17% higher engagement and more likely to be retweeted + Use links and Images! Tweets with links are 87% more likely to be retweeted and 96% more likely to be viewed. + Retweet VS RT Spell it out! Brands that leave room to spell out “Retweet” see an average of 10x more retweets. + Use Hashtags wisely, #YO No more than 2 hashtags per tweet or it may fizzle eROI TWITTER eROI / 505 NW COUCH, SUITE 300 / PORTLAND, OR 97209 / eROI.COM / PERFORMANCE IS ART 03
    • eROI TWITTER eROI / 505 NW COUCH, SUITE 300 / PORTLAND, OR 97209 / eROI.COM / PERFORMANCE IS ART 03 TWEET RESPONSE
    • Instagram for eROI eROI / 505 NW COUCH, SUITE 300 / PORTLAND, OR 97209 / eROI.COM / PERFORMANCE IS ART 27
    • eROI INSTAGRAM eROI / 505 NW COUCH, SUITE 300 / PORTLAND, OR 97209 / eROI.COM / PERFORMANCE IS ART 03 WHY INSTAGRAM? + Lead our industry by example + Humanize/show personality + Engage with target audience Everyone’s doin’ it. Hop on!
    • eROI INSTAGRAM eROI / 505 NW COUCH, SUITE 300 / PORTLAND, OR 97209 / eROI.COM / PERFORMANCE IS ART 03
    • CREATING CONTENT Highlight: +team +process +culture eROI INSTAGRAM eROI / 505 NW COUCH, SUITE 300 / PORTLAND, OR 97209 / eROI.COM / PERFORMANCE IS ART 03
    • + Post consistent, interesting images eROI INSTAGRAM eROI / 505 NW COUCH, SUITE 300 / PORTLAND, OR 97209 / eROI.COM / PERFORMANCE IS ART 03 + Use the video feature to create strategic, well planned videos.
    • + share to social channels +#hashtagsarebomb + geo tag + @mention/tag brands/people + engage with users eROI INSTAGRAM eROI / 505 NW COUCH, SUITE 300 / PORTLAND, OR 97209 / eROI.COM / PERFORMANCE IS ART 03 CROSS PROMOTE
    • Facebook for eROI eROI / 505 NW COUCH, SUITE 300 / PORTLAND, OR 97209 / eROI.COM / PERFORMANCE IS ART 27
    • WHY WE FACEBOOK + Perfect mix of business and personality - Some might say “party” + Connect and conversate with potential clients and people in our networks + Best platform for sending out content we’ve created eROI FACEBOOK eROI / 505 NW COUCH, SUITE 300 / PORTLAND, OR 97209 / eROI.COM / PERFORMANCE IS ART 03
    • + All about conversations + Share content created elsewhere + Photos & videos are king eROI FACEBOOK eROI / 505 NW COUCH, SUITE 300 / PORTLAND, OR 97209 / eROI.COM / PERFORMANCE IS ART 03
    • eROI FACEBOOK eROI / 505 NW COUCH, SUITE 300 / PORTLAND, OR 97209 / eROI.COM / PERFORMANCE IS ART 16 CREATING CONTENT + Engage with people who interact on the eROI page + Publicize social content we are creating for clients + Asking relevant questions is a good way to spark conversations
    • CREATING CONTENT + Photos and videos are the most shareable eROI FACEBOOK eROI / 505 NW COUCH, SUITE 300 / PORTLAND, OR 97209 / eROI.COM / PERFORMANCE IS ART 16 ← BTW - Goats are the new cats
    • eROI FACEBOOK eROI / 505 NW COUCH, SUITE 300 / PORTLAND, OR 97209 / eROI.COM / PERFORMANCE IS ART 16 + Upload an image instead of posting a link to blog posts
    • eROI FACEBOOK eROI / 505 NW COUCH, SUITE 300 / PORTLAND, OR 97209 / eROI.COM / PERFORMANCE IS ART 16
    • Pinterest for eROI eROI / 505 NW COUCH, SUITE 300 / PORTLAND, OR 97209 / eROI.COM / PERFORMANCE IS ART 27
    • eROI INSTAGRAM eROI / 505 NW COUCH, SUITE 300 / PORTLAND, OR 97209 / eROI.COM / PERFORMANCE IS ART 03 WHY PIN? + Lead our industry by example + Humanize our agency + Engage with target audience EXPRESS OUR PERSONALITY
    • eROI PINTEREST eROI / 505 NW COUCH, SUITE 300 / PORTLAND, OR 97209 / eROI.COM / PERFORMANCE IS ART 03 CREATE CONTENT + Quality > Quantity + Re-pin relevant and current pins/boards + Don’t over self- promote
    • eROI PINTEREST eROI / 505 NW COUCH, SUITE 300 / PORTLAND, OR 97209 / eROI.COM / PERFORMANCE IS ART 03 + Use rich descriptions and hashtags + Keep boards organized!
    • LinkedIn for eROI eROI / 505 NW COUCH, SUITE 300 / PORTLAND, OR 97209 / eROI.COM / PERFORMANCE IS ART 27
    • WHY WE LINKEDIN + Network + Network + Network eROI LINKEDIN eROI / 505 NW COUCH, SUITE 300 / PORTLAND, OR 97209 / eROI.COM / PERFORMANCE IS ART 03
    • HOW TO LINKEDIN + Share content that adds value to our industry + Listen and participate + Join applicable groups eROI LINKEDIN eROI / 505 NW COUCH, SUITE 300 / PORTLAND, OR 97209 / eROI.COM / PERFORMANCE IS ART 03
    • WHAT TO POST + Status updates that are professional in nature + Big projects + Job openings eROI LINKEDIN eROI / 505 NW COUCH, SUITE 300 / PORTLAND, OR 97209 / eROI.COM / PERFORMANCE IS ART 03
    • eROI LINKEDIN eROI / 505 NW COUCH, SUITE 300 / PORTLAND, OR 97209 / eROI.COM / PERFORMANCE IS ART 03
    • Putting it into ACTION eROI / 505 NW COUCH, SUITE 300 / PORTLAND, OR 97209 / eROI.COM / PERFORMANCE IS ART 27
    • + Draw 2 slips of paper - one from each bowl + Use both words to compose a social media post for the social channel of your choosing: + Share, discuss, laugh PRACTICE MAKES PERFECT eROI / 505 NW COUCH, SUITE 300 / PORTLAND, OR 97209 / eROI.COM / PERFORMANCE IS ART 03