eROI's Social Media Best Practices for Business

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We had an internal discussion, called "Lunch N Learn" about using social media for business. In here find overall best practices as well as tips and tricks for specific channels like Facebook, Twitter, Instagram, Pinterest and LinkedIN

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eROI's Social Media Best Practices for Business

  1. 1. eROI / 505 NW COUCH, SUITE 300 / PORTLAND, OR 97209 / eROI.COM / PERFORMANCE IS ART LUNCH ‘N’ LEARN eROI AND SOCIAL MEDIA AUGUST 29, 2013
  2. 2. Agenda eROI / 505 NW COUCH, SUITE 300 / PORTLAND, OR 97209 / eROI.COM / PERFORMANCE IS ART 27 + Get Your Food (quickly!) + Social Media Best Practices + How It Relates to eROI + Putting it into Action
  3. 3. SOCIAL EXPLAINED eROI / 505 NW COUCH, SUITE 300 / PORTLAND, OR 97209 / eROI.COM / PERFORMANCE IS ART 03
  4. 4. Social for eROI eROI / 505 NW COUCH, SUITE 300 / PORTLAND, OR 97209 / eROI.COM / PERFORMANCE IS ART 27
  5. 5. + Show thought leadership + Business Development + Espouse our Values + Show our Culture + Build brand equity & SEO eROI SOCIAL GOALS eROI / 505 NW COUCH, SUITE 300 / PORTLAND, OR 97209 / eROI.COM / PERFORMANCE IS ART 03
  6. 6. ...that highlight things we are good at, things we value, or things we have done in the past. GENERAL BEST PRACTICES eROI / 505 NW COUCH, SUITE 300 / PORTLAND, OR 97209 / eROI.COM / PERFORMANCE IS ART 03 + Start a conversation Social media is just that: social. Create posts and photos that will invite engagement with our followers...
  7. 7. GENERAL BEST PRACTICES eROI / 505 NW COUCH, SUITE 300 / PORTLAND, OR 97209 / eROI.COM / PERFORMANCE IS ART 03 + Keep it visually interesting Posts that have strong visuals generally do better than those that don’t. When possible, make it pop!
  8. 8. +Keep it professional eROI is a business, which means that we need to pretend like we know what we’re doing. GENERAL BEST PRACTICES eROI / 505 NW COUCH, SUITE 300 / PORTLAND, OR 97209 / eROI.COM / PERFORMANCE IS ART 03 ? Oh no she didn’t. omg What the…? Don’t make the Smith family do this.
  9. 9. +Shorter is better. Nobody comes to social media to read a novel. Blog posts should be written in a way that avoids a massive wall of text. GENERAL BEST PRACTICES eROI / 505 NW COUCH, SUITE 300 / PORTLAND, OR 97209 / eROI.COM / PERFORMANCE IS ART 03
  10. 10. GENERAL BEST PRACTICES eROI / 505 NW COUCH, SUITE 300 / PORTLAND, OR 97209 / eROI.COM / PERFORMANCE IS ART 03 ...and that should show through in our posts. +Keep it eROI Being professional doesn’t mean you have to be boring. We are a fun, eclectic mix of humanoids...
  11. 11. GENERAL BEST PRACTICES eROI / 505 NW COUCH, SUITE 300 / PORTLAND, OR 97209 / eROI.COM / PERFORMANCE IS ART 03 - PS Snark is a combo of the words sneeze and bark*, and it brings about as much to the conversation. * I don’t know if that’s actually true, but probably
  12. 12. Blogging for eROI eROI / 505 NW COUCH, SUITE 300 / PORTLAND, OR 97209 / eROI.COM / PERFORMANCE IS ART 27
  13. 13. WHY WE BLOG + The place to build long- form content + Dive into our personality + Prove our expertise + Be cutting edge eROI BLOG eROI / 505 NW COUCH, SUITE 300 / PORTLAND, OR 97209 / eROI.COM / PERFORMANCE IS ART 03
  14. 14. eROI BLOG eROI / 505 NW COUCH, SUITE 300 / PORTLAND, OR 97209 / eROI.COM / PERFORMANCE IS ART 16 CREATING CONTENT + Easy to read + Compelling visuals + Provide the readers with something concrete
  15. 15. People don’t like reading really long blocks of text because it seems like a long and daunting task. Even if you have the same amount of things to say, if you just put them into a list then people will be more likely to read it all. I know, humans are lazy. eROI BLOG eROI / 505 NW COUCH, SUITE 300 / PORTLAND, OR 97209 / eROI.COM / PERFORMANCE IS ART 03
  16. 16. + People don’t like reading really long blocks of text -It seems like a long and daunting task. + Even if you have the same amount of things to say, put them into a list + Humans are lazy, but they love lists eROI BLOG eROI / 505 NW COUCH, SUITE 300 / PORTLAND, OR 97209 / eROI.COM / PERFORMANCE IS ART 03
  17. 17. eROI BLOG eROI / 505 NW COUCH, SUITE 300 / PORTLAND, OR 97209 / eROI.COM / PERFORMANCE IS ART 03
  18. 18. Twitter for eROI eROI / 505 NW COUCH, SUITE 300 / PORTLAND, OR 97209 / eROI.COM / PERFORMANCE IS ART 27
  19. 19. WHY TWEET? + Audience + Learning + Communicate eROI TWITTER eROI / 505 NW COUCH, SUITE 300 / PORTLAND, OR 97209 / eROI.COM / PERFORMANCE IS ART 03
  20. 20. + Join a Conversation + Start a Conversation + Use effective Tools eROI TWITTER eROI / 505 NW COUCH, SUITE 300 / PORTLAND, OR 97209 / eROI.COM / PERFORMANCE IS ART 03 SHOWCASE YOUR BEST IN SHOW I’ll help you schedule tweets, track multiple feeds, and organize.
  21. 21. eROI TWITTER eROI / 505 NW COUCH, SUITE 300 / PORTLAND, OR 97209 / eROI.COM / PERFORMANCE IS ART 03 + Laser Focus! Identify with our industry and target audience. + Be Human Authentic and personable, we are ONE at eROI but all of us have a specific voice to contribute. + Sweet Spot What can you give to add value to other brands or individuals.
  22. 22. + Use less than 100 characters 17% higher engagement and more likely to be retweeted + Use links and Images! Tweets with links are 87% more likely to be retweeted and 96% more likely to be viewed. + Retweet VS RT Spell it out! Brands that leave room to spell out “Retweet” see an average of 10x more retweets. + Use Hashtags wisely, #YO No more than 2 hashtags per tweet or it may fizzle eROI TWITTER eROI / 505 NW COUCH, SUITE 300 / PORTLAND, OR 97209 / eROI.COM / PERFORMANCE IS ART 03
  23. 23. eROI TWITTER eROI / 505 NW COUCH, SUITE 300 / PORTLAND, OR 97209 / eROI.COM / PERFORMANCE IS ART 03 TWEET RESPONSE
  24. 24. Instagram for eROI eROI / 505 NW COUCH, SUITE 300 / PORTLAND, OR 97209 / eROI.COM / PERFORMANCE IS ART 27
  25. 25. eROI INSTAGRAM eROI / 505 NW COUCH, SUITE 300 / PORTLAND, OR 97209 / eROI.COM / PERFORMANCE IS ART 03 WHY INSTAGRAM? + Lead our industry by example + Humanize/show personality + Engage with target audience Everyone’s doin’ it. Hop on!
  26. 26. eROI INSTAGRAM eROI / 505 NW COUCH, SUITE 300 / PORTLAND, OR 97209 / eROI.COM / PERFORMANCE IS ART 03
  27. 27. CREATING CONTENT Highlight: +team +process +culture eROI INSTAGRAM eROI / 505 NW COUCH, SUITE 300 / PORTLAND, OR 97209 / eROI.COM / PERFORMANCE IS ART 03
  28. 28. + Post consistent, interesting images eROI INSTAGRAM eROI / 505 NW COUCH, SUITE 300 / PORTLAND, OR 97209 / eROI.COM / PERFORMANCE IS ART 03 + Use the video feature to create strategic, well planned videos.
  29. 29. + share to social channels +#hashtagsarebomb + geo tag + @mention/tag brands/people + engage with users eROI INSTAGRAM eROI / 505 NW COUCH, SUITE 300 / PORTLAND, OR 97209 / eROI.COM / PERFORMANCE IS ART 03 CROSS PROMOTE
  30. 30. Facebook for eROI eROI / 505 NW COUCH, SUITE 300 / PORTLAND, OR 97209 / eROI.COM / PERFORMANCE IS ART 27
  31. 31. WHY WE FACEBOOK + Perfect mix of business and personality - Some might say “party” + Connect and conversate with potential clients and people in our networks + Best platform for sending out content we’ve created eROI FACEBOOK eROI / 505 NW COUCH, SUITE 300 / PORTLAND, OR 97209 / eROI.COM / PERFORMANCE IS ART 03
  32. 32. + All about conversations + Share content created elsewhere + Photos & videos are king eROI FACEBOOK eROI / 505 NW COUCH, SUITE 300 / PORTLAND, OR 97209 / eROI.COM / PERFORMANCE IS ART 03
  33. 33. eROI FACEBOOK eROI / 505 NW COUCH, SUITE 300 / PORTLAND, OR 97209 / eROI.COM / PERFORMANCE IS ART 16 CREATING CONTENT + Engage with people who interact on the eROI page + Publicize social content we are creating for clients + Asking relevant questions is a good way to spark conversations
  34. 34. CREATING CONTENT + Photos and videos are the most shareable eROI FACEBOOK eROI / 505 NW COUCH, SUITE 300 / PORTLAND, OR 97209 / eROI.COM / PERFORMANCE IS ART 16 ← BTW - Goats are the new cats
  35. 35. eROI FACEBOOK eROI / 505 NW COUCH, SUITE 300 / PORTLAND, OR 97209 / eROI.COM / PERFORMANCE IS ART 16 + Upload an image instead of posting a link to blog posts
  36. 36. eROI FACEBOOK eROI / 505 NW COUCH, SUITE 300 / PORTLAND, OR 97209 / eROI.COM / PERFORMANCE IS ART 16
  37. 37. Pinterest for eROI eROI / 505 NW COUCH, SUITE 300 / PORTLAND, OR 97209 / eROI.COM / PERFORMANCE IS ART 27
  38. 38. eROI INSTAGRAM eROI / 505 NW COUCH, SUITE 300 / PORTLAND, OR 97209 / eROI.COM / PERFORMANCE IS ART 03 WHY PIN? + Lead our industry by example + Humanize our agency + Engage with target audience EXPRESS OUR PERSONALITY
  39. 39. eROI PINTEREST eROI / 505 NW COUCH, SUITE 300 / PORTLAND, OR 97209 / eROI.COM / PERFORMANCE IS ART 03 CREATE CONTENT + Quality > Quantity + Re-pin relevant and current pins/boards + Don’t over self- promote
  40. 40. eROI PINTEREST eROI / 505 NW COUCH, SUITE 300 / PORTLAND, OR 97209 / eROI.COM / PERFORMANCE IS ART 03 + Use rich descriptions and hashtags + Keep boards organized!
  41. 41. LinkedIn for eROI eROI / 505 NW COUCH, SUITE 300 / PORTLAND, OR 97209 / eROI.COM / PERFORMANCE IS ART 27
  42. 42. WHY WE LINKEDIN + Network + Network + Network eROI LINKEDIN eROI / 505 NW COUCH, SUITE 300 / PORTLAND, OR 97209 / eROI.COM / PERFORMANCE IS ART 03
  43. 43. HOW TO LINKEDIN + Share content that adds value to our industry + Listen and participate + Join applicable groups eROI LINKEDIN eROI / 505 NW COUCH, SUITE 300 / PORTLAND, OR 97209 / eROI.COM / PERFORMANCE IS ART 03
  44. 44. WHAT TO POST + Status updates that are professional in nature + Big projects + Job openings eROI LINKEDIN eROI / 505 NW COUCH, SUITE 300 / PORTLAND, OR 97209 / eROI.COM / PERFORMANCE IS ART 03
  45. 45. eROI LINKEDIN eROI / 505 NW COUCH, SUITE 300 / PORTLAND, OR 97209 / eROI.COM / PERFORMANCE IS ART 03
  46. 46. Putting it into ACTION eROI / 505 NW COUCH, SUITE 300 / PORTLAND, OR 97209 / eROI.COM / PERFORMANCE IS ART 27
  47. 47. + Draw 2 slips of paper - one from each bowl + Use both words to compose a social media post for the social channel of your choosing: + Share, discuss, laugh PRACTICE MAKES PERFECT eROI / 505 NW COUCH, SUITE 300 / PORTLAND, OR 97209 / eROI.COM / PERFORMANCE IS ART 03

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