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SEO versus Web Copywriting
SEO versus Web Copywriting
SEO versus Web Copywriting
SEO versus Web Copywriting
SEO versus Web Copywriting
SEO versus Web Copywriting
SEO versus Web Copywriting
SEO versus Web Copywriting
SEO versus Web Copywriting
SEO versus Web Copywriting
SEO versus Web Copywriting
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SEO versus Web Copywriting

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Dos and don'ts in SEO and Web Copywriting

Dos and don'ts in SEO and Web Copywriting

Published in: Technology, Business
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  • 1.
  • 2. Cristina Andrei<br /><ul><li> Specialist SEO @ Gecad ePayment / Avangate
  • 3. Blogger @ WebCopywriter.ro
  • 4. Twitter: @Cathubodua</li></li></ul><li>Cum atrag trafic pe blog?<br /><ul><li> SEO (search engine optimization)</li></ul>Cum pastrez vizitatorii pe blog?<br /><ul><li> Web Copywriting</li></li></ul><li>Cum se greseste in SEO?<br />keyword stuffing<br />(titlu, meta descriere, h1, ALT, link title)<br />link exchange <br />(trafic cu linkurieditoriale / blogroll)<br />comentarii spam<br />
  • 5. SEO SPAM<br />
  • 6. Comentarii (spam) pentru link<br />
  • 7. Ceeste SEO Copywriting?<br />Pasul 1:<br />SEO = atragereatraficului (vizat) pe blog<br />Pasul 2:<br />Copywriting = convertirea &amp; fidelizareaacestuitrafic (comentarii, abonati, promo)<br />
  • 8. Reguli de SEO pentru blog<br />plugin SEO (titluri &amp; meta descrieri)<br />0 continutduplicat<br />linking intern (cu anchor texterelevante)<br />linking extern (spre site-uri de calitate)<br />atragerea de link-urieditoriale<br />link-uri via comentariipealtebloguri<br />link-uri via social media<br />
  • 9. Reguli de Copywriting<br /><ul><li>TIMPUL vizitatoruluiestelimitat
  • 10. NISA blogului
  • 11. FOCUS-ulposturilor
  • 12. FORMATAREA textului
  • 13. IMAGINI explicative
  • 14. INFO despre blog (USP) si blogger (ABOUT)
  • 15. CALL to ACTION</li></li></ul><li>Ceobiectiveaipentrublogul tau?<br />1. Vizitatori (Web Copywriting)<br />Comentarii (pozitive/negative) de calitate<br />Interactionarea cu vizitatoriiblogului<br />Crestereauneicomunitati<br />2. Google (SEO)<br />Surse de trafic<br />Rankings pentrucuvinte-cheie<br />Promovare via social media<br />
  • 16. SEO Copywriting<br />

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