Optimizarea conversiei dupa sursa trafic

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Metode pentru cresterea ratei de conversie cu Adriana Iordan. Care sunt elementele pe care magazinele de succes le au in comun?
Optimizarea conversiei dupa sursa trafic Scaderea costurilor de achizitie trafic

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Optimizarea conversiei dupa sursa trafic

  1. 1. OptimizareaconversieidupasursatraficScadereacosturilor de achizitietrafic<br />Adriana Iordan<br />Web Marketing Manager<br />GECAD ePayment<br />
  2. 2. Exercitiu<br />Obiectiv: <br />Sa cresc vanzarile online in urmatoarele 6 luni cu 25 %, fara costuri aditionale de advertising<br />Actiuni:<br />1. Optimizare rata de conversie ON Site<br />2. Crestere trafic targetat cu costuri de advertising actuale sau mai mici<br />
  3. 3. Instrumente<br />Indicatori de business, site, utilizator<br />ON Site optimizare metode: <br />copywriting, design, navigare, usability, accesibilitate, tehnici de optimizare A/B & multivariate testing, web analytics, exemple de buna practica din industrie<br />O zi de user testing / luna<br />Prioritati: formulare din site, landing pages, pozitionare<br />
  4. 4. Actiuni<br />Crestere trafic targetat cu costuri mai mici<br />Verificare campanii in derulare<br />Tracking coduri <br />Rate de conversie organic / rata de conversie per referrer cost per conversie<br />Mesajul din anunturi / reclame este consistent cu cel de pe paginile catre care trimit vizitatori<br />Relevanta mesaje publicitare<br />
  5. 5. Optimizare pentru conversii<br />Organic trafic - Titles & Descrierile afisate<br />Ex: cautare in Google lenjerie de dama <br />sau<br />sau<br />
  6. 6. Campanii platite<br />AdWords<br />Optiuni de targetare cuvinte cheie<br />Cuvinte negative: Search Query Report <br />Anunturi diferite<br />Cautare in google.ro lenjerie de pat<br />Lipsa de relevanta si acuratete<br />
  7. 7. Trafic organic<br />Isobuster.com <br />SEO – cuvinte cheie / conversii<br />Cd recovery – 16 vanzari vs cd recovery software – 37 vanzari<br />
  8. 8. AdWords<br />Isobuster.com <br />AdWords <br />Inainte: 29 $ / conversie – vanzare<br />Dupa: cel mult 12$ / conversie - vanzare<br />Personal license cost – 29 $<br />Business license cost – 39 $<br />
  9. 9. Concluzii<br />Trafic targetat + Rate de conversie imbunatatite = Mai multe vanzari<br />Stabiliti strategii ale site-ului care sa aiba obiective masurabile<br />Masurati, experimentati, optimizati!<br />Adriana Iordan, Web Marketing Manager / GECAD ePayment<br />Twitter: http://www.twitter.com/adriana_iordan<br />
  10. 10. Contact<br />GECAD ePayment International<br />10A DimitriePompei Bd. <br />020337 Bucharest, Romania<br />Tel: +40 21 303 20 66<br />Fax: +40 21 303 20 67 <br />info@epayment.ro<br />www.epayment.ro<br />blog.epayment.ro<br />twitter.com/epayment<br />Contact Adriana:<br />adriana.iordan@epayment.ro<br />http://twitter.com/adriana_iordan<br />

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