E-Commerce – 3 puncte de echilibru

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Evolutia pietei romanesti de e-commerce, componentele unei afaceri online si platformele cel mai des folosite pentru construirea unui magazin online.

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E-Commerce – 3 puncte de echilibru

  1. 1. E-Commerce – 3 puncte de echilibru<br />Daniel Nicolescu<br />Chief Product Officer // GECAD ePayment<br />daniel.nicolescu@epayment.ro<br />
  2. 2. Daniel Nicolescu <br />2002-2003 – Software EngineerRAV AntiVirus(tehnologieachizitionata de Microsoft in 2003)<br />2003 – 2005 – Senior eCommerce SpecialistGECAD ePayment<br />2005 – 2008 – Chief Technology OfficerGECAD ePayment // Avangate<br />2008 – 2009 – Business Development ManagerAvangate – US Office<br />2009 – Chief Product OfficerGECAD ePayment // Avangate<br />
  3. 3. E-Commerce – 3 puncte de echilibru<br />Componenteleuneiafaceri online<br />BUSINESS<br />OPERATIONAL<br />TEHNIC<br />
  4. 4. Evolutiapietei in ultimii 5 ani<br />2004 - “Vreausieuun site”<br />2009 - “Vreausieuo idee de afacere online”<br />1,5 milioanetranzactii, in valoare de aproximativ 122 milioane Euro.(statisticiextrase in Iulie 2009 )<br />
  5. 5. Componenta BUSINESS<br />Care esteideea mea?<br />De ceestediferita?<br />Cui ma adresez?<br />Care estecompetitia mea?<br />De cevoralegeclientiiproduselemele?<br />Am un plan de afaceri?<br />Am un plan de marketing sivanzari?<br />
  6. 6. Componenta OPERATIONALA<br />Cum voiadministrafurnizoriisistocurile?<br />Cum voiimplementaimpachetarea, etichetareasilivrareaproduselor?<br />Cum voi face facturarea & contabilitatea?<br />Cine & cum vafurnizasuportclientilor?<br />
  7. 7. Componenta TEHNICA<br />Cum imivoiconstruimagazinul?<br />Cecriteriivatrebuisaindeplineascaplatforma?<br />Cum voimasuraperformantaplatformei?<br />Cum voiprocesacomenzile?<br />Ceoptiuni de platavoiofericlientilormei?<br />Cemodalitati de livrarevoioferi?<br />Cine & cum vafiresponsabil de securitatesi anti-frauda?<br />
  8. 8. Platformetehnice<br />
  9. 9. Evolutiapopularitatiiplatformelorgratuite<br />Sursa: Google Trends, Noiembrie 2009<br />
  10. 10. Functionalitatiplatforme e-commerce<br />Cetrebuiesaanalizezcandaleg o platforma?<br /><ul><li>Cum voiadministracontinutul?
  11. 11. Cum voiadministraprodusele?
  12. 12. Ceinstrumente de marketing voiavea?
  13. 13. Cemodalitati de platasi transport are integrate?
  14. 14. Cum voiadministracomenzile?
  15. 15. Cum voiadministraclientii?
  16. 16. Ceanalizesirapoartevoiavea?</li></li></ul><li>Platforma: In-house sau outsourced?<br />O recomandare?<br />Un magazin la inceputconstruitpe o platformaexternadar a careidezvoltaresa fie continuata intern pemasuraceafacerea se dezvolta.<br />
  17. 17. Optiuniplata: In-house sau outsourced?<br />
  18. 18. Produsul final – un succes<br />“Behind every great product there is a <br />great product manager.”<br />Marty Cagan – Silicon Valley Product Group<br />Sursa: http://www.avangate.com/interviews/<br />
  19. 19. Intrebari?<br />
  20. 20. Multumesc!<br />Daniel Nicolescu<br />daniel.nicolescu@epayment.ro<br />http://twitter.com/webshield<br />

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