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Search Engine Marketing   Reguli de Baza pentru Promovare Online Adriana Iordan Web Marketing Manager / Avangate / GECAD e...
Online marketing concept <ul><li>Online marketing implica 3 directii mari: </li></ul><ul><li>A. Atragere de trafic pe site...
<ul><li>Trafic targetat </li></ul><ul><ul><li>SEM, Social Media, PR, Content & Viral Mkt, Download portals, Affiliate Mark...
Concepte <ul><li>SEM – Search Engine Marketing </li></ul><ul><li>Google:                    64.1  %                      <...
Concepte <ul><li>Social Media </li></ul><ul><li>Tehnologie, conversatii, informatii, Flash, Ajax, RSS, wikis, podcasts blo...
  Trafic Targetat <ul><li>Reguli de baza online web 2.0  </li></ul><ul><li>Trafic targetat - setare obiective clare </li><...
Mituri Photo credit:  http://www.flickr.com/photos/delgadina/1544582827 / “ Targetez orice persoana online”.  “ Mai mult t...
SEM <ul><li>Reguli de baza SEO  </li></ul><ul><li>Selectare si plasare cuvinte cheie ON Page </li></ul><ul><li>Creare cont...
SEM Instrumente <ul><li>Instrumente online gratuite </li></ul>site: domain.com    site:domain.com – site: sub.domain.com ...
Studiu de caz <ul><li>Isobuster.com  </li></ul><ul><li>SEO case study – cuvinte cheie / conversii </li></ul>Cd recovery – ...
Studiu de caz SEM <ul><li>Isobuster.com  </li></ul><ul><li>AdWords  </li></ul>Inainte : 29 $ / conversie - vanzare Dupa : ...
Social media  <ul><li>De ce trebuie sa te implici? </li></ul>
<ul><li>Targeted trafic + Rate de conversie imbunatatite = Mai multe vanzari </li></ul><ul><li>Incepeti prin SEM si Social...
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Cum sa te promovezi cu buget aproape 0

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Prezentare sustinuta de Adriana Iordan, Web Marketing Manager GECAD ePayment, La Scoala de Afaceri ePayment pentru Tineri - 9 decembrie 2008

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Transcript of "Cum sa te promovezi cu buget aproape 0"

  1. 1. Search Engine Marketing Reguli de Baza pentru Promovare Online Adriana Iordan Web Marketing Manager / Avangate / GECAD ePayment http:// www.avangate.com
  2. 2. Online marketing concept <ul><li>Online marketing implica 3 directii mari: </li></ul><ul><li>A. Atragere de trafic pe site / landing pages / alte site-uri </li></ul><ul><li> = Achizitie Trafic targetat </li></ul><ul><li>B. Convingerea lor sa faca actiunile dorite </li></ul><ul><ul><ul><li>= Conversii / “Sneezers” </li></ul></ul></ul><ul><li>C. Loializare, cresterea valorii clientilor </li></ul><ul><ul><ul><li>= Retention / Brand evangelists </li></ul></ul></ul>
  3. 3. <ul><li>Trafic targetat </li></ul><ul><ul><li>SEM, Social Media, PR, Content & Viral Mkt, Download portals, Affiliate Marketing </li></ul></ul><ul><li>Conversii / Sneezers </li></ul><ul><ul><li>Usability, Web Analytics, A/B & Multivariate Testing, Online Reputation Management, Social Media, Content </li></ul></ul><ul><li>Fidelizare / Brand evangelists </li></ul><ul><ul><li>Email marketing, Programe de loializare, Promotii, Social Media </li></ul></ul>
  4. 4. Concepte <ul><li>SEM – Search Engine Marketing </li></ul><ul><li>Google:                    64.1 %                     </li></ul><ul><li>Yahoo:                     14.6   %                           </li></ul><ul><li>Baidu                       12.9   %                         </li></ul><ul><li>Microsoft:                3.6   %             </li></ul>Comscore, iulie 2008 Universal search Google search results: Organic vs. Sponsored links
  5. 5. Concepte <ul><li>Social Media </li></ul><ul><li>Tehnologie, conversatii, informatii, Flash, Ajax, RSS, wikis, podcasts blogging, microblogging, video </li></ul><ul><li>Facebook, Myspace, Twitter, YouTube, WordPress, LinkedIn, Wikipedia, StumbleUpon, Digg, Delicious, Flickr </li></ul>
  6. 6. Trafic Targetat <ul><li>Reguli de baza online web 2.0 </li></ul><ul><li>Trafic targetat - setare obiective clare </li></ul><ul><li>Masurare continua a rezultatelor si optimizare </li></ul><ul><li>Fii generos inainte de a cere ceva </li></ul><ul><li>Fii creativ / avantaj pentru startups </li></ul><ul><li>Toate cele 3 directii mari merg impreuna </li></ul>
  7. 7. Mituri Photo credit: http://www.flickr.com/photos/delgadina/1544582827 / “ Targetez orice persoana online”. “ Mai mult trafic inseamna mai multe vanzari” “ Traficul e important pentru branding”
  8. 8. SEM <ul><li>Reguli de baza SEO </li></ul><ul><li>Selectare si plasare cuvinte cheie ON Page </li></ul><ul><li>Creare continut de calitate / cod curat </li></ul><ul><li>Creare structura de linkuri intern & din afara </li></ul><ul><li>Reguli de baza Advertising in motoare Platit </li></ul><ul><li>Cuvinte cheie selectate corect, optiuni de targetare </li></ul><ul><li>Grupuri, Campanii targetate </li></ul><ul><li>Testare si masurare conversii </li></ul>
  9. 9. SEM Instrumente <ul><li>Instrumente online gratuite </li></ul>site: domain.com  site:domain.com – site: sub.domain.com link: domain.com allinanchor: keyword allintitle: keyword cache: domain.com Google Trends, Google Suggest, Google AdWords Tool Google: online SEO tools
  10. 10. Studiu de caz <ul><li>Isobuster.com </li></ul><ul><li>SEO case study – cuvinte cheie / conversii </li></ul>Cd recovery – 16 vanzari vs cd recovery software – 37 vanzari
  11. 11. Studiu de caz SEM <ul><li>Isobuster.com </li></ul><ul><li>AdWords </li></ul>Inainte : 29 $ / conversie - vanzare Dupa : cel mult: 12$ / conversie - vanzare Personal license cost – 29 $ Business license cost – 39 $
  12. 12. Social media <ul><li>De ce trebuie sa te implici? </li></ul>
  13. 13. <ul><li>Targeted trafic + Rate de conversie imbunatatite = Mai multe vanzari </li></ul><ul><li>Incepeti prin SEM si Social Media / Cititi Google SEO Starter Guide </li></ul><ul><li>Masurati, experimentati, optimizati! </li></ul><ul><li>Adriana Iordan, Web Marketing Manager / Avangate </li></ul><ul><li>Email: [email_address] </li></ul><ul><li>Twitter: http:// www.twitter.com/adriana_iordan </li></ul><ul><li>Blog: http://blog.avangate.com </li></ul>Actions to take
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