Adriana Iordan - 10 Greseli in Management-ul Campaniilor AdWords

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Prezentarea Adrianei Iordan (Web Marketing Manager la GECAD ePayment) la a XI-a editie a Scolii de Afaceri ePayment.

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Adriana Iordan - 10 Greseli in Management-ul Campaniilor AdWords

  1. 1. 10 Greseli in Managementulcampaniilor de AdWords (SEM)<br />Adriana Iordan<br />Web Marketing Manager<br />GECAD ePayment<br />
  2. 2. GreseliAdWords<br />
  3. 3. Interogari de cautare<br />
  4. 4. Best practice<br />
  5. 5. Cuvinte negative<br />
  6. 6. Profile prospecti / Anunturi<br />
  7. 7. Testareanunturi<br />
  8. 8. Grupuri / Profile / Anunturi - Teste<br />
  9. 9. Monitorizaresianaliza<br />
  10. 10. Concluzii<br />1. Selectareasirafinareacuvintelorcheie<br />2. Definireaprofilelor de prospectisirestructurareacampaniilor<br />3. Optiuni de targetare la nivel de cont<br />
  11. 11. Concluzii<br />4. “Grupuri de anunturi” si nu grupuri de cuvinte<br />5. Anunturi per ad group: minim 3 active, in test<br />6. Folosireacuvintelor de brand separat<br />
  12. 12. Concluzii<br />7. Monitorizaresianaliza date – segmentare<br />8. Control asupracampaniilor – daca un business arfi de succespe autopilot am fi cu totii in vacanta<br />9/10. Optimizarepagini web; Folosireainstrumentelor<br />
  13. 13. Actiunirapide<br />Cresteretrafictargetat cu costurimaimici<br />Verificarecampanii in derulare<br />Tracking coduri<br />Mesajuldin anunturi / reclameeste consistent cu cel de pepaginilecatre care trimitvizitatori<br />Relevantamesajepublicitare (testare)<br />Interogarecautaricuvintecheie – optiuni de targetare / segmentare<br />
  14. 14. Short list<br />Trafictargetat + Rate de conversieimbunatatite = Mai multevanzari<br />Stabilitistrategii ale campaniilorcare saaibaobiectivemasurabile<br />Masurati, experimentati, optimizati!<br />
  15. 15. Contact<br />GECAD ePayment International<br />10A DimitriePompei Bd. <br />020337 Bucharest, Romania<br />Tel: +40 21 303 20 66<br />Fax: +40 21 303 20 67 <br />info@epayment.ro<br />www.epayment.ro<br />blog.epayment.ro<br />twitter.com/epayment<br />Contact Adriana:<br />adriana.iordan@epayment.ro<br />http://twitter.com/adriana_iordan<br />

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