Fueled by the unbridled adoption of smartphones and tablets, eCommerce sales in the U.S. will reach $370 billion by 2017, and €191 billion in Europe alone. The role of the web host has never been more important in ensuring that SMBs can maximize their capture of retail opportunities and trends. This workshop will explore a best-practice approach for how web hosts can modernize and strategically align their eCommerce offerings. We’ll focus on critical success factors for hosters, such as up selling strategies, joint product management and co-marketing.

1. How to Deliver Cutting Edge eCommerce
to the Hosting Market
Wilfried Beeck, CEO of ePages

2. E-commerce revenues continue to grow
at rates of 12-18% annually.

3. Retail stores are under pressure
to cope with the online challenge.

4. Customers are increasingly turning
to mobile devices.

5. The US remains the country with one of the
largest ecommerce markets worldwide.

6. Out of 28 mio. SMBs in the US, over 22 mio are
self employed. More than half a million new
businesses get started each month.

7. Dani, sells what she loves

9. Kivanta, started as
a family business

10. Palais XIII
Their store is
their identity

11. Who can provide the tools SMBs need
to tackle the e-commerce challenge?

12. Hosting providers are the perfect entry point
when SMBs are looking for commerce solutions.

13.  Domains
 E-mail
 Cloud space
 Servers
 Websites
 Online shops
Complete your portfolio
with e-commerce

14. Hoster’s Competitive Environment in the US
Web
Hosting
Website
Builder
Domains eShops VPS
Dedi
Server
Cloud
Server
1&1
Go Daddy
Web.com
Hostgator
portfolio
specialized
Wix
Yola
Amazon
Rackspace
Shopify
Volusion
Big Comm.

15. ePages offers an all-inclusive e-commerce package –
that can compete with specialized players like Shopify.

16. Benefits of ePages products
Easy to set up and customise
Benefit from free regular updates
Use localised integrated services
Sell abroad with ease
Best value-for-money search function
Optimise your shop for search engines
Tailored for users of mobile devices

17. Benefits of ePages products
Easy to set up and customise
Benefit from regular free updates
Use localised integrated services
Sell abroad with ease
Best value-for-money search function
Optimise your shop for search engines
Tailored for users of mobile devices

18. Benefits of ePages products
Easy to set up and customise
Benefit from free regular updates
Use 60+ localised integrated services
Sell abroad with ease
Best value-for-money search function
Optimise your shop for search engines
Tailored for users of mobile devices

19. Benefits of ePages products
Easy to set up and customise
Benefit from free regular updates
Use localised integrated services
Sell abroad with ease
Best value-for-money search function
Optimise your shop for search engines
Tailored for users of mobile devices

20. Benefits of ePages products
Easy to set up and customise
Benefit from free regular updates
Use localised integrated services
Sell abroad with ease
Best value-for-money search function
Optimise your shop for search engines
Tailored for users of mobile devices

21. Benefits of ePages products
Easy to set up and customise
Benefit from free regular updates
Use localised integrated services
Sell abroad with ease
Best value-for-money search function
Optimise your shop for search engines
Tailored for users of mobile devices

22. Benefits of ePages products
Easy to set up and customise
Benefit from free regular updates
Use localised integrated services
Sell abroad with ease
Best value-for-money search function
Optimise your shop for search engines
Tailored for users of mobile devices

23. Technical
Consulting
Support
Marketing
Design & Consult
Managed e-commerce platform
with full circle of services
Application
Management

24. Global presence
8 of the 10 largest European hosting providers sell ePages
7 of the 10 largest European Telecoms
100+ solution partners

25. Examples of partnerships

26. The Strategic, Worldwide Partnership
• Comprehensive
understanding of
consumer needs
and demands
• Worldwide reach
with 25+ years of
experience
• Valuable features
at affordable
price points
• Expert
knowledge of the
eCommerce
market and
offerings
• Simplified
technology for
attracting a vast
user base
• Online based
flexible software
® 1&1 Internet 2014 Page26

27. Market Potential in US and Europe
United States
• More than 10% CAGR over the next 5 years
• Small and medium sized “merchants” are the
biggest opportunity for the US (2.7+ million
addressable SMB market opportunity)
Europe
• 10.5% CAGR over the next 5 years
• 1.8+ million EU addressable SMB market
Opportunity
• Local features for each EU market are
provided for cross-boarder-commerce
® 1&1 Internet 2014 Page27
Mobile is a key driver for growth due to the rise of
smartphone and tablet use
Merchants must be able to grow seamlessly according to
their individual needs

28. 1&1 Online Store deliverables – Powered by
ePages
® 1&1 Internet 2014 Page28
Technology Tools
SupportPartners
Platform
• Efficient, global shop platform
• “All in One” hosted eCommerce
solution
• Synchronization is made in real-time
• High level of security with geo-
redundancy
• Secure, flexible, 100% supported and
mobile ready at anytime
Features
• Mobile support for shopping anywhere,
anytime
• Responsive mobile templates
• Customized products, payments, product
rating, more languages
• Forecast: Quickbooks and POS System
integration
Exclusivity
• There is no other eCommerce solution
with so many interfaces to third parties
• Exclusive partner conditions (e.g.
PayPal, Trusted Shops for EU)
• Guidelines for eCommerce rights
Feel-Good factors
• Wide range of skill level– from beginner
level to expert
• Expert advice with How-tos, Videos, and
Webinars, and Online Store Quick Start
Guide
• 30 days of moneyback guarantee, no
setup fee and no transaction fee – for
every package!
• Free domain included

29. 1&1: eCommerce Partner of Choice for SMBs
As the business
grows, 1&1
solutions will
grow with you
Constant
product
development to
meet changing
consumer
demands
Extensive 1&1
marketing
features to help
boost sales
25+ years of
experience
® 1&1 Internet 2014 Page29

30. 1&1 Landingpage: Build Your Store
® 1&1 Internet 2014 Page30

31. 1&1 Landingpage: Build Your Store
® 1&1 Internet 2014 Page31

32. 1&1 Landingpage: Sell Products
® 1&1 Internet 2014 Page32

33. 1&1 Landingpage: Attract Customers
® 1&1 Internet 2014 Page33

34. Meet us at booth 836
in the exhibition area
epages.com
epages.com/facebook
epages.com/twitter
epages-com/linkedin
epages.com/xing
epages.com/newsletter
Wilfried Beeck, CEO
wbeeck@epages.com
@cloudcommerce