Being Social:How to Utilize Social Media for Your Optimist Club<br />
Communication has indeed changed – for the better<br />
But…it doesn’t replace face-to-face communication<br />
Social communication allows you to easily connect with people with similar interests<br />
But…what is it all about?<br />What is Social Media???<br />
Agenda<br />Define Social Media<br /> How It Can Be Used<br /> Club Examples<br /> Execution For Your Club<br />Social Net...
Before we start…keep an eye out for this symbol<br />READ THIS:<br />It might be helpful!<br />
Social Media is media that starts conversations, encourages people to pass it on to others, and finds ways to travel on it...
Social Media can be used to help Optimist Clubs: <br /><ul><li> Recruit new Members
 Fundraise
Start a conversation
Advertise for events
Build a community
Increase Member involvement
Communicate </li></li></ul><li>
Source: Social Media Benefits Survey, idealware.org<br />
Conversation<br />
Conversation<br />READ THIS:10 Easy Steps To Create a Twitter Account<br />
Community<br />DID YOU KNOW:The large majority of users is between 18 and 34 years old … but the fastest growing age group...
Fundraising <br />
Recruitment<br />
Communication <br />
Sharing & Involvement <br />
Optimist Clubs Going Social<br />
Facebook<br />“Websites & Facebook pages <br />help me decide beforehand if <br />the organization and I are a <br />good ...
Facebook Custom URL <br />READ THIS:<br />http://johnhaydon.com<br />http://www.facebook.com/username<br />
LinkedIn<br />READ THIS:How Nonprofits Can Utilize LinkedIn<br />
DID YOU KNOW:Americans watch more YouTube videos than conduct Google searches<br />YouTube<br />
Optimist Club Websites and Blogs<br />
Website (powered by joomla.org)<br />
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How optimist clubs can utilize social media

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Introduction to social media for Optimist Clubs and all service organizations. Provides resources and how-to guides that can help anyone get started using social media.

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How optimist clubs can utilize social media

  1. 1. Being Social:How to Utilize Social Media for Your Optimist Club<br />
  2. 2. Communication has indeed changed – for the better<br />
  3. 3. But…it doesn’t replace face-to-face communication<br />
  4. 4. Social communication allows you to easily connect with people with similar interests<br />
  5. 5. But…what is it all about?<br />What is Social Media???<br />
  6. 6. Agenda<br />Define Social Media<br /> How It Can Be Used<br /> Club Examples<br /> Execution For Your Club<br />Social Networking Sites<br /> Websites <br /> Blogs<br />
  7. 7. Before we start…keep an eye out for this symbol<br />READ THIS:<br />It might be helpful!<br />
  8. 8. Social Media is media that starts conversations, encourages people to pass it on to others, and finds ways to travel on its own.<br />
  9. 9. Social Media can be used to help Optimist Clubs: <br /><ul><li> Recruit new Members
  10. 10. Fundraise
  11. 11. Start a conversation
  12. 12. Advertise for events
  13. 13. Build a community
  14. 14. Increase Member involvement
  15. 15. Communicate </li></li></ul><li>
  16. 16. Source: Social Media Benefits Survey, idealware.org<br />
  17. 17. Conversation<br />
  18. 18. Conversation<br />READ THIS:10 Easy Steps To Create a Twitter Account<br />
  19. 19. Community<br />DID YOU KNOW:The large majority of users is between 18 and 34 years old … but the fastest growing age group is 65+<br />
  20. 20. Fundraising <br />
  21. 21. Recruitment<br />
  22. 22. Communication <br />
  23. 23. Sharing & Involvement <br />
  24. 24. Optimist Clubs Going Social<br />
  25. 25. Facebook<br />“Websites & Facebook pages <br />help me decide beforehand if <br />the organization and I are a <br />good fit.”<br />READ THIS:How to Create a Facebook Page<br />
  26. 26. Facebook Custom URL <br />READ THIS:<br />http://johnhaydon.com<br />http://www.facebook.com/username<br />
  27. 27. LinkedIn<br />READ THIS:How Nonprofits Can Utilize LinkedIn<br />
  28. 28. DID YOU KNOW:Americans watch more YouTube videos than conduct Google searches<br />YouTube<br />
  29. 29. Optimist Club Websites and Blogs<br />
  30. 30. Website (powered by joomla.org)<br />
  31. 31. Blog (blogger.com)<br />
  32. 32. Blog (blogger.com)<br />
  33. 33. How to Start a Blog<br />READ THIS:Learn How to Start a Club Blog site or Website<br />
  34. 34. Additional Resources:<br />Facebook<br />http://www.facebook.com<br />How to Create a Facebook Page For Clubshttp://www.squidoo.com/facebookpage<br />How to Create Facebook Ads http://www.facebook.com/FacebookAds<br />LinkedIn<br />http://www.linkedin.comHow Nonprofits Can Utilize LinkedInhttp://learn.linkedin.com/nonprofit<br />Blogs and Websites<br />Learn How to Start a Club Blog site and Website<br />(http://clubsonlinewithblogger.blogspot.com)<br />Easy to Use Blog Siteshttp://www.blogger.com (Beginners)<br />http://www..wordpress.com (Advanced)<br />Free Websiteshttp://www.wix.com<br />http://www.joomla.org<br />Twitter<br />http://www.twitter.com<br />Start Listening<br />http://twitter.search.com <br />Follow Conversations & Participate<br />http://tweetchat.com<br />10 Easy Steps To Set Up a Twitter Accounthttp://www.twitip.com/10-easy-steps-for-twitter-beginners<br />Additional Resources and ReadingGuidebooks for Facebook and Twitter<br />http://mashable.com/guidebook<br />Social Media and Nonprofit Websiteshttp://www.socialfish.orgTips and Articles for Non-profits http://johnhaydon.comhttp://www.bethkanter.orghttp://nonprofitorgs.wordpress.com<br />
  35. 35. Contact Me:<br />Maggie Fairchild<br />Director of Social Media, Optimist International<br />www.Optimsit.org<br />www.eOptimist.org<br />Twitter: @OptimistOrg<br />Facebook: http://www.facebook.com/optimist.international<br />LinkedIn: http://www.linkedin.com/in/maggiefairchild<br />

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