eOffice presentation foster and partners 2010 03
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  • 1. eOffice Case Study Foster and Partner – 2010 March
  • 2. eOffice Vision
    • eOffice  ‘s vision is to improve the quality of life of professionals by providing flexible and competitively priced ready made networked offices , touch down spaces, meeting and conference facilities in a contemporary and high tech environment in city centre locations across the UK, and worldwide, in the future
  • 3. eOffice – The Concept
    • eOffice  offers beautifully designed, high tech, fully furnished and serviced offices in city centre locations
    • eOffice  workspace is based on an open plan environment, or “office neighbourhoods” with few wall to wall partitions, where good aesthetics and design are combined with information-age technology.
    • Main service lines are virtual offices (business address and telephone answering), hot desking (touch down), fully furnished office, meeting and conference facilities
    • Additional services include administration and online services, making eOffice a one-stop-shop for start-ups and SMEs
    • Strong activities for members, including company visits, networking events and powerful online communities (faceboook, linkedin, twitter)
    • eOffice  centres provide a suitable office solution for small businesses, start-ups and self-employed, in particular in the creative, media and technology sectors
    • All services are sold online, with an ecommerce platform
  • 4. Office Trends
    • Decrease in the amount of workspace allocated to individuals
    • Increase in the creation of spaces to support collaborative work
    • Growth in the practice of distributed working
    • Growth in the use of technologies to support collaboration, connectivity and distributed working
            • Study by DEGW, 2004
  • 5. Market
    • Office space (serviced offices)
    • - Market leader Regus (1000 centres, 135 UK), Servcorp (Austrialian based, 77 centres) , MWB (UK, 60 centres), The Executive Office (UK, 30 centres)
    • - Very fragmented market, around 2,000 centres in UK
    • - Serviced offices offer little differentiation in terms of design, technology and services
    • Conference / meeting rooms
    • - Several hotel chains offering conference and meeting rooms
    • - Conference and meeting centres (Etc. Venues, De Vere)
    • Virtual office services
    • - Mail Boxes Etc (part of UPS): shipping, postal and business services , over 4,800 locations worldwide
    • - FedEx Office (ex Kinkos): postal services, printing and office services
    • - eReceptionist: telephone number and answering services
    • - DaVinci : virtual office operator
  • 6. Products / Services
    • Virtual Office : business address, mail forwarding, telephone answering, messaging
    • Hot Desking : office access by the hour, with internet connection, prepaid hot desk hours
    • Meeting , Conference Rooms and Videoconferencing: available on hourly or daily basis
    • Serviced Offices : flexible office space for individuals and companies from 1 to 20 people
    • ePA: secretarial services on a prepaid flexible basis
    • Membership and networking : access to community portal and networking events. Calendar function in myeOffice blog integrated to facebook, linkedin, twitter
    • Services : voice, data, mail, fax to email, printing, copying, secretarial services, stationery, file storage and digital services
  • 7.
    • eOffice Soho
  • 8.
    • eOffice Manchester
  • 9.
    • eOffice Birmingham
  • 10.
    • eOffice Bristol
  • 11. Pricing
    • Retail concept: £xx.99
    • Competitive basic prices and adds on (low cost airline strategy)
    • Different options: basic / premium
    • Incentives for prepayment (12+1 foc)
    • Start low, build volume and slowly increase prices
    • Keep competitive prices, while building volume and add more services
  • 12. PR - Endorsements - Awards
    • CNN Coverage 2002 (Design 360)
    • BBC Coverage 2003 (Dreamspaces)
    • eOffice Soho Finalist FX Awards 2002 and eOffice Manchester Finalist FX Awards 2006
    • eCiffo, Japan (2002): Selected as innovative offices
    • IAO (Germany) Office 21 – Future of Work, 2003, selected in their ‘Best Practice Tour’
    • HSBC Star Award 2004 – Finalist
    • BCO Innovation Award Overall Winner 2007
    • BCO Regional Winner 2007 – 2008
    • RIBA – Good Office Design 2009
  • 13. Partnerships
    • Key Suppliers
    • Herman Miller - Case Study 2003
    • Kristalia – Case Study 2007
    • Avaya – Telecom
    • Canon – Imaging solutions
    • Key Marketing Partners
    • British Library – IP Centre
    • Make your Mark
    • Microsoft – Biz Spark
    • Nacue (entreprise societies)
    • Seedcamp
    • School for Startups
    • TiE
  • 14. ‘ Distribution’ eOffice 2.0
    • Search Engines: Google / Yahoo / Bing
    • Business Networks: Linkedin / Twitter
    • Social Networks: Facebook, ASmallWorld
    • Directories: Gumtree / Primefind / Craig’s List
    • Surveys: Zoomerang / Survey Monkey
    • Blogs: myeOffice.com / eOffice.tv
    • Directories encyclopedia: Wikipedia
    • Photo Sharing: Picasa / Flickr
    • Video Sharing: YouTube / Vimeo
    • Virtual Life: Second Life: myeOffice.net
  • 15. Competitive Advantages
    • Lower property costs. eOffice operates from business centres of around 10,000 s.f. average (1/3 the size of traditional serviced offices), hence a lower property cost
    • High margin services. More than 50% of eOffice turnover is derived from high margin services like virtual office, meeting and conference rooms and videoconferencing and hotdesking, as compared to traditional full time self contained office space
    • High Density. Space efficient benches offer higher density in self contained offices, while the balance of the office space is dedicated to open plan workstations, giving higher density and lower fit out cost.
    • Direct Sales . A high percentage of leads come via search engines (using SEO techniques and pay per click campaigns) cutting the agent intermediaries
  • 16. Selling Points / Benefits to Clients
    • City centre locations , next to transport hubs, and leisure and retail, good quality and representative building
    • Creative environment with contemporary design and ergonomic furniture. Variety of working areas, including large lobby, break-out areas, quite booths, hot desking / open plan.
    • Advanced technology , including wireless broadband, voice logging-in anywhere, plasma screens and videoconferencing
    • Members networking. Registration to myeOffice blog, calendar and connection via Facebook, Linkedin, Twitter. Regular networking events called Net Thursday
    • Flexibility, scalability and competitive pricing . Price below market leader, options including virtual, part time and full time, possibilities of changing options every month and to scale up or down quickly
    • Outstanding customer service . Friendly, attentive and professional customer service, from administration, sales, front desk to IT support, fundamental to long-term client retention
  • 17. eOffice Client Base
    • Virtual Office: start ups and overseas clients, around 500 companies
    • Hot Desking: growing market, mostly consultants, SMEs, but also corporates
    • Meeting Rooms: small businesses, creative businesses, large corporates
    • Serviced Offices : mostly start ups, small businesses, consultants, rep. offices, companies with between 1-20 people
    • Networking, membership: 130,000 opt-in email addresses, 50,000 Linkedin contacts, over 10,000 twitter followers, over 1,000 eOffice card members